A CustomCreativeAsset is an association between a CustomCreative and an asset.
Any assets that are associated with a creative can be inserted into its HTML snippet.
Namespace
https://www.google.com/apis/ads/publisher/v202408
Field
macroName
xsd:string
The name by which the associated asset will be referenced. For example, if the value is "foo",
then the asset can be inserted into an HTML snippet using the macro: "%%FILE:foo%%".
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-08-06 UTC."],[],["`CustomCreativeAsset` links a `CustomCreative` to an asset, enabling asset insertion into HTML snippets. Each `CustomCreativeAsset` has a `macroName`, a string used to reference the asset within the snippet (e.g., \"%%FILE:foo%%\"). It also contains the `asset` itself, a `CreativeAsset` which is required, and can be viewed through its `assetUrl`. The namespace for this information is `https://www.google.com/apis/ads/publisher/v202408`.\n"],null,[]]