AudienceSegmentService (v202508)

AI-generated Key Takeaways

• The Audience Segment Service allows you to manage AudienceSegment objects, including creating, updating, and retrieving them.

• You can create new FirstPartyAudienceSegment objects using the createAudienceSegments operation with arrays of segment objects as parameters.

• The getAudienceSegmentsByStatement operation retrieves AudienceSegment objects based on a query, supporting filtering by various fields like ID, name, and status.

• The performAudienceSegmentAction operation allows you to perform actions such as activating, approving, or deactivating segments using a specified action and statement.

• You can update existing FirstPartyAudienceSegment objects with the updateAudienceSegments operation by providing arrays of the segments to be updated.

Provides operations for creating, updating and retrieving AudienceSegment objects.

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Production WSDL

https://ads.google.com/apis/ads/publisher/v202508/AudienceSegmentService?wsdl

Namespace

https://www.google.com/apis/ads/publisher/v202508

Operations

• createAudienceSegments
• getAudienceSegmentsByStatement
• performAudienceSegmentAction
• updateAudienceSegments

Errors

• ApiVersionError
• AudienceSegmentError
• AuthenticationError
• CollectionSizeError
• CommonError
• CustomTargetingError
• EntityChildrenLimitReachedError
• EntityLimitReachedError
• FeatureError
• InternalApiError
• NotNullError
• ParseError
• PermissionError
• PublisherQueryLanguageContextError
• PublisherQueryLanguageSyntaxError
• QuotaError
• RequiredCollectionError
• RequiredError
• ServerError
• StatementError
• StringFormatError
• StringLengthError
• TypeError

createAudienceSegments

Creates new FirstPartyAudienceSegment objects.

Parameters

Field	Type	Description
segments	FirstPartyAudienceSegment[] NonRuleBasedFirstPartyAudie... RuleBasedFirstPartyAudience... RuleBasedFirstPartyAudience...

Response

Field	Type	Description
rval	FirstPartyAudienceSegment[] NonRuleBasedFirstPartyAudie... RuleBasedFirstPartyAudience... RuleBasedFirstPartyAudience...

getAudienceSegmentsByStatement

Gets an AudienceSegmentPage of AudienceSegment objects that satisfy the given Statement.query. The following fields are supported for filtering:

PQL Property	Object Property
id	AudienceSegment.id
name	AudienceSegment.name
status	AudienceSegment.status
type	AudienceSegment.type
size	AudienceSegment.size
dataProviderName	AudienceSegmentDataProvider.name
segmentType	AudienceSegment.type
approvalStatus	ThirdPartyAudienceSegment.approvalStatus
cost	ThirdPartyAudienceSegment.cost
startDateTime	ThirdPartyAudienceSegment.startDateTime
endDateTime	ThirdPartyAudienceSegment.endDateTime

Parameters

Field	Type	Description
filterStatement	Statement

Response

Field	Type	Description
rval	AudienceSegmentPage

performAudienceSegmentAction

Performs the given AudienceSegmentAction on the set of segments identified by the given statement.

Parameters

Field	Type	Description
action	AudienceSegmentAction ActivateAudienceSegments ApproveAudienceSegments DeactivateAudienceSegments PopulateAudienceSegments RejectAudienceSegments
filterStatement	Statement

Response

Field	Type	Description
rval	UpdateResult

updateAudienceSegments

Updates the given FirstPartyAudienceSegment objects.

Parameters

Field	Type	Description
segments	FirstPartyAudienceSegment[] NonRuleBasedFirstPartyAudie... RuleBasedFirstPartyAudience... RuleBasedFirstPartyAudience...

Response

Field	Type	Description
rval	FirstPartyAudienceSegment[] NonRuleBasedFirstPartyAudie... RuleBasedFirstPartyAudience... RuleBasedFirstPartyAudience...

Errors

Error	Reasons
ApiVersionError	Errors related to the usage of API versions. Enumerations UPDATE_TO_NEWER_VERSION Indicates that the operation is not allowed in the version the request was made in. UNKNOWN The value returned if the actual value is not exposed by the requested API version.
AudienceSegmentError	Errors that could occur on audience segment related requests. Enumerations FIRST_PARTY_AUDIENCE_SEGMENT_NOT_SUPPORTED First party audience segment is not supported. ONLY_RULE_BASED_FIRST_PARTY_AUDIENCE_SEGMENTS_CAN_BE_CREATED Only rule-based first-party audience segments can be created. AUDIENCE_SEGMENT_ID_NOT_FOUND Audience segment for the given id is not found. INVALID_AUDIENCE_SEGMENT_RULE Audience segment rule is invalid. AUDIENCE_SEGMENT_RULE_TOO_LONG Audience segment rule contains too many ad units and/or custom criteria. INVALID_AUDIENCE_SEGMENT_NAME Audience segment name is invalid. DUPLICATE_AUDIENCE_SEGMENT_NAME Audience segment with this name already exists. INVALID_AUDIENCE_SEGMENT_DESCRIPTION Audience segment description is invalid. INVALID_AUDIENCE_SEGMENT_PAGEVIEWS Audience segment pageviews value is invalid. It must be between 1 and 12. INVALID_AUDIENCE_SEGMENT_RECENCY Audience segment recency value is invalid. It must be between 1 and 90 if pageviews > 1. INVALID_AUDIENCE_SEGMENT_MEMBERSHIP_EXPIRATION Audience segment membership expiration value is invalid. It must be between 1 and 180. INVALID_AUDIENCE_SEGMENT_CUSTOM_KEY_NAME The given custom key cannot be part of audience segment rule due to unsupported characters. INVALID_AUDIENCE_SEGMENT_CUSTOM_VALUE_NAME The given custom value cannot be part of audience segment rule due to unsupported characters. INVALID_AUDIENCE_SEGMENT_CUSTOM_VALUE_MATCH_TYPE Broad-match custom value cannot be part of audience segment rule. INVALID_NESTED_FIRST_PARTY_AUDIENCE_SEGMENT Audience segment rule cannot contain itself. SHARED_SELLING_PARTNER_ROOT_CANNOT_BE_INCLUDED Audience segment rule cannot contain shared selling inventory unit. INVALID_NESTED_THIRD_PARTY_AUDIENCE_SEGMENT Audience segment rule cannot contain a nested third-party segment. INACTIVE_NESTED_AUDIENCE_SEGMENT Audience segment rule cannot contain a nested inactive segment. AUDIENCE_SEGMENT_GLOBAL_LICENSE_ERROR An error occurred when purchasing global licenses. SEGMENT_VIOLATED_POLICY Segment cannot be activated as it violates Google's Platform Policy. UNKNOWN The value returned if the actual value is not exposed by the requested API version.
AuthenticationError	An error for an exception that occurred when authenticating. Enumerations AMBIGUOUS_SOAP_REQUEST_HEADER The SOAP message contains a request header with an ambiguous definition of the authentication header fields. This means either the authToken and oAuthToken fields were both null or both were specified. Exactly one value should be specified with each request. INVALID_EMAIL The login provided is invalid. AUTHENTICATION_FAILED Tried to authenticate with provided information, but failed. INVALID_OAUTH_SIGNATURE The OAuth provided is invalid. INVALID_SERVICE The specified service to use was not recognized. MISSING_SOAP_REQUEST_HEADER The SOAP message is missing a request header with an authToken and optional networkCode. MISSING_AUTHENTICATION_HTTP_HEADER The HTTP request is missing a request header with an authToken MISSING_AUTHENTICATION The request is missing an authToken NETWORK_API_ACCESS_DISABLED The network does not have API access enabled. NO_NETWORKS_TO_ACCESS The user is not associated with any network. NETWORK_NOT_FOUND No network for the given networkCode was found. NETWORK_CODE_REQUIRED The user has access to more than one network, but did not provide a networkCode. CONNECTION_ERROR An error happened on the server side during connection to authentication service. GOOGLE_ACCOUNT_ALREADY_ASSOCIATED_WITH_NETWORK The user tried to create a test network using an account that already is associated with a network. UNDER_INVESTIGATION The account is blocked and under investigation by the collections team. Please contact Google for more information. UNKNOWN The value returned if the actual value is not exposed by the requested API version.
CollectionSizeError	Error for the size of the collection being too large Enumerations TOO_LARGE UNKNOWN The value returned if the actual value is not exposed by the requested API version.
CommonError	A place for common errors that can be used across services. Enumerations NOT_FOUND Indicates that an attempt was made to retrieve an entity that does not exist. ALREADY_EXISTS Indicates that an attempt was made to create an entity that already exists. NOT_APPLICABLE Indicates that a value is not applicable for given use case. DUPLICATE_OBJECT Indicates that two elements in the collection were identical. CANNOT_UPDATE Indicates that an attempt was made to change an immutable field. UNSUPPORTED_OPERATION Indicates that the requested operation is not supported. CONCURRENT_MODIFICATION Indicates that another request attempted to update the same data in the same network at about the same time. Please wait and try the request again. REQUEST_TOO_LARGE Indicates that the request is too large to be processed. This error is thrown when internal system limits are exceeded due to the number of affected entities implied by the input parameters. Clients should reduce the number of affected entities and try again. UNKNOWN The value returned if the actual value is not exposed by the requested API version.
CustomTargetingError	Lists all errors related to CustomTargetingKey and CustomTargetingValue objects. Enumerations KEY_NOT_FOUND Requested CustomTargetingKey is not found. KEY_COUNT_TOO_LARGE Number of CustomTargetingKey objects created exceeds the limit allowed for the network. KEY_NAME_DUPLICATE CustomTargetingKey with the same CustomTargetingKey.name already exists. KEY_NAME_EMPTY CustomTargetingKey.name is empty. KEY_NAME_INVALID_LENGTH CustomTargetingKey.name is too long. KEY_NAME_INVALID_CHARS CustomTargetingKey.name contains unsupported or reserved characters. KEY_NAME_RESERVED CustomTargetingKey.name matches one of the reserved custom targeting key names. KEY_DISPLAY_NAME_INVALID_LENGTH CustomTargetingKey.displayName is too long. KEY_STATUS_NOT_ACTIVE Key is not active. VALUE_NOT_FOUND Requested CustomTargetingValue is not found. GET_VALUES_BY_STATEMENT_MUST_CONTAIN_KEY_ID The WHERE clause in the Statement.query must always contain CustomTargetingValue.customTargetingKeyId as one of its columns in a way that it is AND'ed with the rest of the query. VALUE_COUNT_FOR_KEY_TOO_LARGE The number of CustomTargetingValue objects associated with a CustomTargetingKey exceeds the network limit. This is only applicable for keys of type CustomTargetingKey.Type#PREDEFINED. VALUE_NAME_DUPLICATE CustomTargetingValue with the same CustomTargetingValue.name already exists. VALUE_NAME_EMPTY CustomTargetingValue.name is empty. VALUE_NAME_INVALID_LENGTH CustomTargetingValue.name is too long. VALUE_NAME_INVALID_CHARS CustomTargetingValue.name contains unsupported or reserved characters. VALUE_DISPLAY_NAME_INVALID_LENGTH CustomTargetingValue.displayName is too long. VALUE_MATCH_TYPE_NOT_ALLOWED Only Ad Manager 360 networks can have CustomTargetingValue.matchType other than CustomTargetingValue.MatchType.EXACT. VALUE_MATCH_TYPE_NOT_EXACT_FOR_PREDEFINED_KEY You can only create CustomTargetingValue objects with match type CustomTargetingValue.MatchType.EXACT when associating with CustomTargetingKey objects of type CustomTargetingKey.Type.PREDEFINED SUFFIX_MATCH_TYPE_NOT_ALLOWED CustomTargetingValue object cannot have match type of CustomTargetingValue.MatchType.SUFFIX when adding a CustomTargetingValue to a line item. CONTAINS_MATCH_TYPE_NOT_ALLOWED CustomTargetingValue object cannot have match type of CustomTargetingValue.MatchType.CONTAINS when adding a CustomTargetingValue to targeting expression of a line item. VALUE_STATUS_NOT_ACTIVE Value is not active. KEY_WITH_MISSING_VALUES The CustomTargetingKey does not have any CustomTargetingValue associated with it. INVALID_VALUE_FOR_KEY The CustomTargetingKey has a CustomTargetingValue specified for which the value is not a valid child. CANNOT_OR_DIFFERENT_KEYS CustomCriteriaSet.LogicalOperator.OR operation cannot be applied to values with different keys. INVALID_TARGETING_EXPRESSION Targeting expression is invalid. This can happen if the sequence of operators is wrong, or a node contains invalid number of children. DELETED_KEY_CANNOT_BE_USED_FOR_TARGETING The key has been deleted. CustomCriteria cannot have deleted keys. DELETED_VALUE_CANNOT_BE_USED_FOR_TARGETING The value has been deleted. CustomCriteria cannot have deleted values. VIDEO_BROWSE_BY_KEY_CANNOT_BE_USED_FOR_CUSTOM_TARGETING The key is set as the video browse-by key, which cannot be used for custom targeting. CANNOT_DELETE_CUSTOM_KEY_USED_IN_PARTNER_ASSIGNMENT_TARGETING Cannot delete a custom criteria key that is targeted by an active partner assignment. CANNOT_DELETE_CUSTOM_VALUE_USED_IN_PARTNER_ASSIGNMENT_TARGETING Cannot delete a custom criteria value that is targeted by an active partner assignment. CANNOT_TARGET_AUDIENCE_SEGMENT AudienceSegment object cannot be targeted. CANNOT_TARGET_THIRD_PARTY_AUDIENCE_SEGMENT Third party AudienceSegment cannot be targeted. CANNOT_TARGET_INACTIVE_AUDIENCE_SEGMENT Inactive AudienceSegment object cannot be targeted. INVALID_AUDIENCE_SEGMENTS Targeted AudienceSegment object is not valid. CANNOT_TARGET_MAPPED_METADATA Mapped metadata key-values are deprecated and cannot be targeted. ONLY_APPROVED_AUDIENCE_SEGMENTS_CAN_BE_TARGETED Targeted AudienceSegment objects have not been approved. UNKNOWN The value returned if the actual value is not exposed by the requested API version.
EntityChildrenLimitReachedError	Lists errors relating to having too many children on an entity. Enumerations LINE_ITEM_LIMIT_FOR_ORDER_REACHED The number of line items on the order exceeds the max number of line items allowed per order in the network. CREATIVE_ASSOCIATION_LIMIT_FOR_LINE_ITEM_REACHED The number of creatives associated with the line item exceeds the max number of creatives allowed to be associated with a line item in the network. AD_UNIT_LIMIT_FOR_PLACEMENT_REACHED The number of ad units on the placement exceeds the max number of ad units allowed per placement in the network. TARGETING_EXPRESSION_LIMIT_FOR_LINE_ITEM_REACHED The number of targeting expressions on the line item exceeds the max number of targeting expressions allowed per line item in the network. TARGETING_EXPRESSION_SIZE_LIMIT_REACHED The size of a single targeting expression tree exceeds the max size allowed by the network. CUSTOM_TARGETING_VALUES_FOR_KEY_LIMIT_REACHED The number of custom targeting values for the free-form or predefined custom targeting key exceeds the max number allowed. TARGETING_EXPRESSION_LIMIT_FOR_CREATIVES_ON_LINE_ITEM_REACHED The total number of targeting expressions on the creatives for the line item exceeds the max number allowed per line item in the network. ATTACHMENT_LIMIT_FOR_PROPOSAL_REACHED The number of attachments added to the proposal exceeds the max number allowed per proposal in the network. PROPOSAL_LINE_ITEM_LIMIT_FOR_PROPOSAL_REACHED The number of proposal line items on the proposal exceeds the max number allowed per proposal in the network. PRODUCT_LIMIT_FOR_PRODUCT_PACKAGE_REACHED The number of product package items on the product package exceeds the max number allowed per product package in the network. PRODUCT_TEMPLATE_AND_PRODUCT_BASE_RATE_LIMIT_FOR_RATE_CARD_REACHED The number of product template and product base rates on the rate card (including excluded product base rates) exceeds the max number allowed per rate card in the network. PRODUCT_PACKAGE_ITEM_BASE_RATE_LIMIT_FOR_RATE_CARD_REACHED The number of product package item base rates on the rate card exceeds the max number allowed per rate card in the network. PREMIUM_LIMIT_FOR_RATE_CARD_REACHED The number of premiums of the rate card exceeds the max number allowed per rate card in the network. AD_UNIT_LIMIT_FOR_AD_EXCLUSION_RULE_TARGETING_REACHED The number of ad units on AdExclusionRule.inventoryTargeting exceeds the max number of ad units allowed per ad exclusion rule inventory targeting in the network. NATIVE_STYLE_LIMIT_FOR_NATIVE_AD_FORMAT_REACHED The number of native styles under the native creative template exceeds the max number of native styles allowed per native creative template in the network. TARGETING_EXPRESSION_LIMIT_FOR_PRESENTATION_ASSIGNMENT_REACHED The number of targeting expressions on the native style exceeds the max number of targeting expressions allowed per native style in the network. UNKNOWN The value returned if the actual value is not exposed by the requested API version.
EntityLimitReachedError	An error that occurs when creating an entity if the limit on the number of allowed entities for a network has already been reached. Enumerations CUSTOM_TARGETING_VALUES_LIMIT_REACHED The number of custom targeting values exceeds the max number allowed in the network. AD_EXCLUSION_RULES_LIMIT_REACHED The number of ad exclusion rules exceeds the max number allowed in the network. FIRST_PARTY_AUDIENCE_SEGMENTS_LIMIT_REACHED The number of first party audience segments exceeds the max number allowed in the network. PLACEMENTS_LIMIT_REACHED The number of active placements exceeds the max number allowed in the network. LINE_ITEMS_LIMIT_REACHED The number of line items excceeds the max number allowed in the network. ACTIVE_LINE_ITEMS_LIMIT_REACHED The number of active line items exceeds the max number allowed in the network. DAI_ENCODING_PROFILES_LIMIT_REACHED The number of not-archived encoding profiles exceeds the max number allowed in the network. TRAFFIC_FORECAST_SEGMENTS_LIMIT_REACHED The number of traffic forecast segments exceeds the max number allowed in the network. FORECAST_ADJUSTMENTS_LIMIT_REACHED The number of forecast adjustments exceeds the max number allowed in the network. ACTIVE_EXPERIMENTS_LIMIT_REACHED The number of active experiments exceeds the max number allowed in the network. SITES_LIMIT_REACHED The number of sites exceeds the max number allowed in the network. USER_TEAMS_LIMIT_REACHED The number of teams on the user exceeds the max number allowed. ACTIVE_TARGETING_PRESETS_LIMIT_REACHED The count of active targeting presets exceeds the limit. UNKNOWN The value returned if the actual value is not exposed by the requested API version.
FeatureError	Errors related to feature management. If you attempt using a feature that is not available to the current network you'll receive a FeatureError with the missing feature as the trigger. Enumerations MISSING_FEATURE A feature is being used that is not enabled on the current network. UNKNOWN The value returned if the actual value is not exposed by the requested API version.
InternalApiError	Indicates that a server-side error has occured. InternalApiErrors are generally not the result of an invalid request or message sent by the client. Enumerations UNEXPECTED_INTERNAL_API_ERROR API encountered an unexpected internal error. TRANSIENT_ERROR A temporary error occurred during the request. Please retry. UNKNOWN The cause of the error is not known or only defined in newer versions. DOWNTIME The API is currently unavailable for a planned downtime. ERROR_GENERATING_RESPONSE Mutate succeeded but server was unable to build response. Client should not retry mutate.
NotNullError	Caused by supplying a null value for an attribute that cannot be null. Enumerations ARG1_NULL Assuming that a method will not have more than 3 arguments, if it does, return NULL ARG2_NULL ARG3_NULL NULL UNKNOWN The value returned if the actual value is not exposed by the requested API version.
ParseError	Lists errors related to parsing. Enumerations UNPARSABLE Indicates an error in parsing an attribute. UNKNOWN The value returned if the actual value is not exposed by the requested API version.
PermissionError	Errors related to incorrect permission. Enumerations PERMISSION_DENIED User does not have the required permission for the request. UNKNOWN The value returned if the actual value is not exposed by the requested API version.
PublisherQueryLanguageContextError	An error that occurs while executing a PQL query contained in a Statement object. Enumerations UNEXECUTABLE Indicates that there was an error executing the PQL. UNKNOWN The value returned if the actual value is not exposed by the requested API version.
PublisherQueryLanguageSyntaxError	An error that occurs while parsing a PQL query contained in a Statement object. Enumerations UNPARSABLE Indicates that there was a PQL syntax error. UNKNOWN The value returned if the actual value is not exposed by the requested API version.
QuotaError	Describes a client-side error on which a user is attempting to perform an action to which they have no quota remaining. Enumerations EXCEEDED_QUOTA The number of requests made per second is too high and has exceeded the allowable limit. The recommended approach to handle this error is to wait about 5 seconds and then retry the request. Note that this does not guarantee the request will succeed. If it fails again, try increasing the wait time. Another way to mitigate this error is to limit requests to 8 per second for Ad Manager 360 accounts, or 2 per second for Ad Manager accounts. Once again this does not guarantee that every request will succeed, but may help reduce the number of times you receive this error. UNKNOWN The value returned if the actual value is not exposed by the requested API version. REPORT_JOB_LIMIT This user has exceeded the allowed number of new report requests per hour (this includes both reports run via the UI and reports run via ReportService.runReportJob). The recommended approach to handle this error is to wait about 10 minutes and then retry the request. Note that this does not guarantee the request will succeed. If it fails again, try increasing the wait time. Another way to mitigate this error is to limit the number of new report requests to 250 per hour per user. Once again, this does not guarantee that every request will succeed, but may help reduce the number of times you receive this error. SEGMENT_POPULATION_LIMIT This network has exceeded the allowed number of identifiers uploaded within a 24 hour period. The recommended approach to handle this error is to wait 30 minutes and then retry the request. Note that this does not guarantee the request will succeed. If it fails again, try increasing the wait time.
RequiredCollectionError	A list of all errors to be used for validating sizes of collections. Enumerations REQUIRED A required collection is missing. TOO_LARGE Collection size is too large. TOO_SMALL Collection size is too small. UNKNOWN The value returned if the actual value is not exposed by the requested API version.
RequiredError	Errors due to missing required field. Enumerations REQUIRED Missing required field.
ServerError	Errors related to the server. Enumerations SERVER_ERROR Indicates that an unexpected error occured. SERVER_BUSY Indicates that the server is currently experiencing a high load. Please wait and try your request again. UNKNOWN The value returned if the actual value is not exposed by the requested API version.
StatementError	An error that occurs while parsing Statement objects. Enumerations VARIABLE_NOT_BOUND_TO_VALUE A bind variable has not been bound to a value. UNKNOWN The value returned if the actual value is not exposed by the requested API version.
StringFormatError	A list of error code for reporting invalid content of input strings. Enumerations UNKNOWN ILLEGAL_CHARS The input string value contains disallowed characters. INVALID_FORMAT The input string value is invalid for the associated field.
StringLengthError	Errors for Strings which do not meet given length constraints. Enumerations TOO_LONG TOO_SHORT UNKNOWN The value returned if the actual value is not exposed by the requested API version.
TypeError	An error for a field which is an invalid type.