enum RateType (v202508)

  • RateType describes the type of event an advertiser is paying for, corresponding to the LineItem.costType field.

  • This enumeration includes types like CPM, CPD, VCPM, and CPM_IN_TARGET, each representing a different revenue basis.

  • The UNKNOWN value indicates when the actual value is not exposed by the requested API version.

Describes the type of event the advertiser is paying for. The values here correspond to the values for the LineItem.costType field.


Namespace
https://www.google.com/apis/ads/publisher/v202508
Enumeration Description
CPM The rate applies to cost per mille (CPM) revenue.
CPD The rate applies to cost per day (CPD) revenue.
VCPM The rate applies to Active View viewable cost per mille (vCPM) revenue.
CPM_IN_TARGET The rate applies to cost per mille in-target (CPM In-Target).
UNKNOWN The value returned if the actual value is not exposed by the requested API version.