AI-generated Key Takeaways
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CostType describes the billable actions for LineItems in Ad Manager.
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The CPA CostType will become read-only starting February 22, 2024, as part of Spotlight deprecation.
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Other CostTypes include CPC (cost per click), CPD (cost per day), CPM (cost per thousand impressions), VCPM (cost per thousand viewable impressions), CPM_IN_TARGET (cost per thousand in-target impressions), and CPCV (cost per completed view).
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Each CostType is compatible with specific LineItem types.
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UNKNOWN is returned if the actual value is not exposed by the API version.
Service
ForecastService
LineItemService
Dependencies
LineItemSummary
▼
CostType
Describes the LineItem actions that are billable.
- Namespace
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https://www.google.com/apis/ads/publisher/v202508
| Enumeration | Description |
|---|---|
CPA
|
Starting February 22, 2024 the CPA CostType will be read only as part of
Spotlight deprecation, learn
more.
Cost per action. The LineItem.lineItemType must be one of: |
CPC
|
Cost per click. The LineItem.lineItemType must be one of: |
CPD
|
Cost per day. The LineItem.lineItemType must be one of: |
CPM
|
Cost per mille (cost per thousand impressions). The LineItem.lineItemType must be one of: |
VCPM
|
Cost per thousand Active View viewable impressions. The LineItem.lineItemType must be LineItemType.STANDARD. |
CPM_IN_TARGET
|
Cost per thousand in-target impressions. The LineItem.lineItemType must be LineItemType.STANDARD. |
CPCV
|
Cost per completed view. This cost type is only supported for standard reservation video line items. The LineItem.lineItemType must be LineItemType.STANDARD |
UNKNOWN
|
The value returned if the actual value is not exposed by the requested API version. |