Property Ranking Preferences

By default, Google orders properties (POIs) displayed within a provider's box in the Hotel Aggregator Unit based on relevance and usefulness for the user's query. A VSS can optionally configure Ranking Preferences to re-order properties using signals from the POI Feed. A VSS will be able to select both a primary ranking signal and a secondary ranking signal.

How It Works

  • Our ranking systems select the most relevant Points of Interest (POIs) for a user query. If you opt in to Property Ranking Preferences, the ranking of your POIs is adjusted based on your preferred signals.
  • Account Scope: Your configuration applies uniformly across all brands under your Hotel Aggregator integration.

Supported Preferences and POI Feed Fields

Ranking Preference VssPoi Feed Fields Sorting & Validation Rules
Price N/A (Provided in Price feeds) Sorts by total price from the lowest price to the highest price.
Reviews Rating rating (float, required), rating_scale (int32, optional) Sorts descending by normalized rating (rating / rating_scale). rating_scale defaults to 5 if omitted. Must satisfy 0 <= rating <= rating_scale and rating_scale > 0.
None (Default) N/A Preserves Google's default query relevance order.

How to Opt In or Update Preferences

  1. Populate Feed Fields: Ensure rating and rating_scale are populated in your daily POI feed.
  2. Submit a Request: Submit a request by contacting your Google representative, or by opening a support ticket here. Please provide your Primary and Secondary ranking signals for configuration.
    1. Primary Ranking Signal: Price, Reviews Rating, or None (Default)
    2. Secondary Ranking Signal (Optional): Price, Reviews Rating, or None (Default)

You can request updates to your ranking signals up to once per month, or opt out at any time by setting both signals to None (Default).