The document title provides an overview of a page's purpose. The title is especially important for users who rely on screen readers, because they have less context about the page.
See Documents must have
<title> element to aid in navigation
for more discussion about the accessibility aspects of this audit.
Search users rely heavily on document titles. It's often the primary piece of information for deciding whether a page is relevant to a query.
Make sure that every page has a title.
<!doctype html> <html> <head> <title>Create Good Titles</title> </head> ... </html>
If you've got a big site, use the HTML Improvements Report to crawl the site and discover any page that's missing a title.
Tips for creating great titles:
- Make them descriptive and concise. Avoid vague descriptions like
- Avoid keyword stuffing. It's not helpful to users, and search engines may mark the page as spam.
- Avoid repeated or boilerplate titles.
- It's OK to brand your titles, but do it concisely.
See Create descriptive page titles for more on these tips.
This audit is powered by the aXe accessibility engine.