Descriptions can be displayed in Google's search results. High-quality, unique descriptions can make your results more relevant to search users and can increase your search traffic.
Add a description tag to the
<head>of each of your pages.
<meta name="Description" content="Put your description here.">
Make sure that every page has a description.
- Use different descriptions for different pages.
Include clearly-tagged facts in the descriptions. The descriptions don't have to be in sentence format. They can contain structured data.
<meta name="Description" content="Author: A.N. Author, Illustrator: P. Picture, Category: Books, Price: $17.99, Length: 784 pages">
Use quality descriptions. High-quality descriptions can be displayed in Google's search results, and can go a long way to improving your search traffic.
See Create good meta descriptions for more guidance.
This audit fails if your page doesn't have a description, or if the
content attribute of the
description is empty. Lighthouse doesn't evaluate the quality of your description.