This guide is right for you if you are a marketer with a solid understanding of Tag Manager. The guide lets you explore the opportunities offered by server-side tagging for improving data quality, client-side performance, user privacy, and control over vendor data collection

To implement server-side tagging, you don’t need to write any code. To get the most of the guide, you should be familiar with:

This guide is also right for you if you are in charge of cloud infrastructure, domain name services, front-end performance, and application security. This tutorial will hopefully answer any questions your IT and DevOps teams might have regarding how server-side tagging actually works.

Even though server-side tagging can be deployed as a standalone service, we recommend to include its operation in your general DevOps processes – especially if your organization already has a meaningful infrastructure stake in the Google Cloud Platform.