This rule triggers when PageSpeed Insights detects that you have more than one redirect from the given url to the final landing page.
Redirects trigger an additional HTTP request-response cycle and delay page rendering. In the best case, each redirect will add a single roundtrip (HTTP request-response), and in the worst it may result in multiple additional roundtrips to perform the DNS lookup, TCP handshake, and TLS negotiation in addition to the additional HTTP request-response cycle. As a result, you should minimize use of redirects to improve site performance.
Here are some examples of redirect patterns:
- example.com uses responsive web design, no redirects are needed - fast and optimal!
- example.com → m.example.com/home - multi-roundtrip penalty for mobile users.
- example.com → www.example.com → m.example.com - very slow mobile experience.
Learn the fundamentals of responsive design to deliver a great multi-device experience and eliminate unnecessary redirects.
If your site requires redirects, please see our Redirects and User-Agent Detection guidelines.
Was this page helpful?