Use markup on your official website to add your social profile information to a Google Knowledge panel. Knowledge panels prominently display your social profile information in some Google Search results.
Here's an example of a person’s social profile in JSON-LD using the Structured Data Testing Tool:
Here's an example of visible links on structured data SPAN in Microdata using the Structured Data Testing Tool:
In addition to the general structured data guidelines, Social Profile markup should follow these guidelines:
- The social profiles in your markup must correspond to what users see on the same page.
Supported Social Profiles
Use structured data markup embedded in your public website to specify your preferred social profiles. You can specify these types of social profiles:
You can specify other social profiles as well, but they aren't currently included in Google Search results.
Structured data type definitions
The name of the person or organization.
A single or an [array] of URLs for the person's or organization's official social media profile page(s).
The URL for the person's or organization's official website.