Use the Search Ads 360 API to upload offline conversions or modify existing conversions. For example, some customers might search for products online and click on your ad, but then complete the purchase offline. To connect the dots and attribute those offline conversions to an online advertising campaign, upload conversion data to Search Ads 360.
Download reports for use in your own applications. You can combine the downloaded data with data you already have about your products, customers, and business goals (from a CRM system, for example) to produce big-picture reporting.
Keep up to date with the latest changes
To receive notification about changes and updates to the Search Ads 360 API, as well as any known issues or outages, join the searchads-api-announcements Google group.