An initiative to develop technologies that protect privacy and provide tools to build thriving digital businesses:

  • Develop new features to keep your information private.
  • Enable publishers and developers to keep online content free.
  • Collaborate with the industry to build new internet privacy standards.

Privacy Sandbox features are being implemented for both the Web and Android, to phase out third-party cookies, limit covert tracking, and strengthen privacy.

Get started

Find the right set of resources for your needs.
Get ready for third-party cookie restrictions by learning about Chrome's proposed third-party cookie deprecation timeline and new Tracking Protection feature.
Learn about the Privacy Sandbox solutions for enabling advertising use cases without third-party identifiers.
For advertisers and DSPs who are interested in buying ad space and measuring the performance of ads.
For publishers and SSPs who are interested in selling ad space and measuring the performance of ads.

Latest news

The latest news and updates on Privacy Sandbox
For sites taking part in either of the third-party cookie deprecation trials, Chrome provides a grace period to temporarily re-enable third-party cookies. During the grace period, sites can access third-party cookies in Chrome, even if they haven't yet deployed trial tokens. Chrome is now providing a mechanism to allow sites to opt out of the grace period for a percentage of users.
From July 1, 2024, sites and services that have registered for one of the third-party cookie deprecation trials will receive a grace period of 60 days to deploy trial tokens, starting from the date their trial registration was approved.
The Privacy Sandbox team was at Google I/O 2024 to share the latest news on third-party cookie deprecation.
See all the news, posts, and updates from the Privacy Sandbox blog.