The UCP Analytics dashboard in Google Merchant Center provides a centralized view of your UCP checkout experiences. These insights provide an array of benefits:
- Track performance: gain full visibility into the UCP checkout funnel for native checkout and transfer to merchant cart.
- Understand customer behavior: find how users interact with your UCP-enabled buy flows.
- Identify opportunities: use insights to help optimize your UCP integration and improve the user experience.
- Measure impact: quantify the total volume and value of transactions driven through UCP.
How to find the report
Access to this dashboard is available to all UCP-enabled merchants, regardless of integration status. To view your data, ensure you have the Performance role assigned in Merchant Center, and then follow these steps:
- Select UCP integration under Settings in the left navigation menu of your Merchant Center.
- Select the Analytics tab.
Track performance by UCP capability
Based on the UCP capabilities enabled for your account, this section provides an overview of the available reports.
Transfer to merchant cart: provides insights for transactions where the cart was transferred to your site for checkout. It helps you understand how many users start their journey on Google and transfer their cart to your website. You can select various available metrics to monitor over time.
- Click View performance metrics details to navigate to a more granular view of your data to track changes by day which can help identify spot opportunities to improve your cart transfer performance.
Native checkout on Google: provides insights into your native checkout transaction data, where the entire purchase happens on Google. Because the entire purchase transaction is visible, the report tracks additional metrics: purchases and cancellations. You can select various available metrics to monitor over time.
- Click View native checkout metrics details to navigate to a more granular view of your data to track changes by day which can help you spot potential opportunities to improve your native checkout performance.
Account linking: the total number of Google Accounts linked to merchant accounts and the success rate for these attempted linkings.
Most popular UCP products: a ranked list of your products driving the most sales through your UCP integration.
- Click View all popular products to find a more detailed list of your products and the number of times they have been purchased.
Metrics and filters
This dashboard uses several key metrics to help you understand your performance and filters to focus on specifics.
Metrics
The metrics available depend on the specific UCP capabilities you have enabled.
Transfer to merchant cart metrics
- Cart transfers: number of clicks to transfer the cart from Google to the merchant's online store.
- Average cart value: calculated average value of a single cart, excluding cancellations and refunds. A single cart may contain multiple items.
- Average product count: calculated average number of products in a single cart at the time of transfer.
- Average product value: calculated average value of a product in a single cart at the time of transfer.
Native checkout on Google metrics
- Buy button clicks: number of clicks on the Buy now button directly on Google.
- Purchase count: number of fully completed purchases made directly on Google.
- Average order value: calculated average of the amount spent on a single order, excluding cancellations and refunds. A single order may contain multiple items.
- Average product count: calculated average number of products in a single order.
- Average product value: calculated average value of products in a single order.
- Cancellations: number of times that either the merchant or the customer cancelled an order.
Account linking metrics
- Accounts linked: number of times a user successfully linked their Google Account to their merchant account.
- Account linking rate: percentage of times a user successfully linked their Google Account to their merchant account.
Other
- Most popular UCP products: products driving the most sales through your UCP integration.
Scope filters
- Time period: filter data based on available and specified times. The percent and metric changes are based on the time period set.
- Location: filter for where the transaction took place.