In order to ensure a consistent user experience when interacting with Place Action links, all Place Action platform providers must adhere to the following guidelines:
Place Action links must lead to a dedicated landing page for the merchant. The links must not lead to the platform provider’s homepage or any other pages.
Place Action links must allow the user to complete the designated action. For example, an ‘ordering’ link must allow the user to complete an order without placing a phone call or going to another site or app.
Platform providers may only enable Place Action links for the merchant if approved or authorized by the merchant. If the merchant withdraws approval or reports no association with the platform provider, the links must be removed within 5 business days.
The landing page that Place Action links are linked to must clearly denote that it is owned and operated by the platform provider. The landing page cannot be reasonably misconstrued as being a merchant-owned page, unless explicitly approved by the merchant.
Adherence to this policy will be proactively monitored on a regular basis. Violation of the policy can result in perpetual removal of all Place Action links provided by the platform provider.