Provide a set of APIs to:

  • Make video ad requests to DoubleClick for Publishers (DFP), the Google AdSense network, or any VAST-compliant ad server.
  • Interpret the ad responses.
  • Report metrics to the ad servers.
  • Support players in handling ad playback.
  • Incorporate key buying signals such as Active View viewability, IDFA/ADID, content targeting, and more.

Who uses IMA SDKs?

Publishers who are requesting video ads from the following sources:

  • DFP
  • Ad Exchange for Video
  • AdSense for Video (AFV) and AdSense for Games (AFG)
  • Third-party ad servers

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Interactive Media Ads
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