Provide a set of APIs to:
- Make video ad requests to DoubleClick for Publishers (DFP), the Google AdSense network, or any VAST-compliant ad server.
- Interpret the ad responses.
- Report metrics to the ad servers.
- Support players in handling ad playback.
- Incorporate key buying signals such as Active View viewability, IDFA/ADID, content targeting, and more.
Who uses IMA SDKs?
Publishers who are requesting video ads from the following sources:
- Ad Exchange for Video
- AdSense for Video (AFV) and AdSense for Games (AFG)
- Third-party ad servers