Expanding Universal Commerce Protocol on Google to Lodging
The Universal Commerce Protocol (UCP) is an open standard designed for the future of commerce, and is expanding to enable agentic user journeys in travel. UCP for Lodging will empower you to turn AI interactions into instant bookings for room reservations. Adopt UCP to enable agentic actions on Google surfaces such as AI Mode in Google Search.
Conceptual mock only.
Why implement UCP for Lodging on Google?
Ready-Made Hospitality Reach
Maximize your visibility across AI Search surfaces, like AI Mode in Search, and conversational assistants. Use your existing central reservation system (CRS) or property feeds to capture high-intent travelers during their planning phase.
Frictionless Booking
Eliminate multi-step redirect forms. By allowing secure, instant room reservations directly in the chat interface, you drastically reduce cart abandonment.
Maintain Full Brand Control
You remain the Merchant of Record. You retain ownership of all guest data, loyalty program rewards, and post-booking customer relationships.
Capabilities
Booking
Booking is the most critical transactional phase of the UCP flow. It requires absolute data integrity and strict compliance with financial protocols to convert intent into a confirmed booking.
Upon successful payment, the session migrates from a transient booking state to a permanent, managed booking record.
Partner with us
Join the waitlist to become part of an ecosystem of industry leaders adopting the protocol to drive the next generation of commerce. Detailed onboarding and specs coming soon.
Partner with us
Join the waitlist to become part of an ecosystem of industry leaders adopting the protocol to drive the next generation of commerce.
Join waitlistFrequently asked questions
What is the Universal Commerce Protocol (UCP) for Lodging?
UCP is an open standard for agentic commerce that now unifies digital Hotel Booking. It enables direct, instant reservations, reducing friction and abandonment.
What can I expect when I integrate with UCP?
- Expanded reach: Connect with high-intent travelers directly within Google's AI surfaces, including AI Mode in Search.
- Reduced booking friction: Enable direct bookings within the interaction flow to keep users engaged.
- Control: You remain the Merchant of Record, maintaining full control over your customer relationships and the post-booking experience.
- Compatibility across the ecosystem: Benefit from a protocol that is interoperable with major industry standards (AP2, A2A, and MCP) and built to handle the full end-to-end travel journey.
Will I lose control of my customer data?
No. You remain the Merchant of Record for all transactions. You retain full ownership of your customer relationships, data, and the post-booking experience. Our standard security and privacy practices apply to the interaction, but you own the transaction.