MaximizeConversions

  • The content describes an automated bidding strategy designed to maximize conversions within a set budget.

  • A key field mentioned is target_cpa_micros, an output-only integer representing the desired average cost per acquisition.

An automated bidding strategy to help get the most conversions for your campaigns while spending your budget.

Proto definition

Fields

target_cpa_micros

int64

Output only. The target cost per acquisition (CPA) option. This is the average amount that you would like to spend per acquisition.