Build cutting-edge games for the web — and for offline.
Find the right tool for the job. Build your games using tools that make it scalable, easy to deploy, and able to run on multiple platforms.
Find and grow your audience.
Reach millions of users on the web.
Build your empire.
Make money making cutting edge games.
Power your game in the cloud
Focus on building great games without worrying about infrastructure. Build with App Engine.
- Easy to scale. When you’re a hit overnight, you don’t need to worry.
- East to iterate. Crank out test games and deploy quickly.
- Easy to deploy.
- Massive storage capacity – store terabytes of data in the cloud
- Access control – you control access to your data with fine grain permissions
- Scalable data delivery – accesses Google’s worldwide network for data delivery
- Analyze terabytes of log and event data in seconds
- Use the same data analysis tool that Google uses internally
- Easy and fast. No need to build or administer your own infrastructure to start analyzing.
Use the power of the web
Create great games that will run on all modern browsers with the power of HTML5.
Write once and run everywhere
HTML5 is a broad set of web standards. Writing HTML5 based games is a great way to get cross-platform reach because all major operating systems (including smart phone OSes) support HTML5-enabled browsers. And plug- ins like Google Chrome Frame bring the power of HTML5 to legacy browsers as well.
A broad set of game friendly APIs
HTML5 includes many APIs that are useful in web development:
- Canvas element for GPU-accelerated 2D drawing
- Local file storage on the client
- Web Workers for multithreading
- Web Sockets for bidirectional streaming client-server communications
- Support for audio and video, including timed playback
Run native code on the web
No plugins required
With Native Client, it’s easy to port your existing codebase to run on a webpage. Simply adjust your code to use the Pepper API and compile your sources with the Native Client SDK to produce a set of Native Client executables. You will not need any plug-ins.
Get the performance you need
Your game demands top notch performance, and with Native Client, you have all the power to bring your game to life, just the way you imagined it. With Native Client, your code runs natively, and the computational performance is typically within 10% of the equivalent desktop app.
Games ready with multimedia and middleware
Native Client lets you bring high quality 3D games to the web. Get full access to OpenGL ES 2.0, high quality audio, file I/O, and more, along with expanding support for popular game middleware, including Unity, Havok, FMOD, WWISE, and Bullet.
Build games that run offline and have native capabilities.
Packaged apps are:
- Apps are responsive, they can run full-screen, and they are tightly integrated into the underlying OS.
- Apps have full access to platform capabilities and hardware, including USB, Bluetooth, and web cams.
- Apps are both offline-enabled and cloud-enabled by default.
- Apps work on multiple platforms by default, including on mobile
Get your game on the web
Learn how to reach hundreds of millions of potential web users in the Chrome Web Store.
Reach more users
With hundreds of millions of users, Google Chrome is a large gaming platform that is growing rapidly every day. And as Chromebooks appear in retail channels around the world, we expect to see these numbers grow even faster.
The Chrome Web Store can help you earn revenue in two ways: by selling your games to Chrome users or by using the additional ad inventory available in your games. The store supports free, “freemium”, and paid items (one time or a subscription) using Google Wallet. However, you can also charge for your content using methods such as Google's In-App Payments API.
Get discovered more easily
You’ve got a great game, but people need to know about it. The Chrome Web Store can help by enabling interested users to find your games using the store’s search and recommendation features and prominent in-store placements.
Help promote your game around the web
Build a Google+ hangout game that connects players face-to-face-to-face. You can also encourage players to recommend your game with the +1 button, create a Google+ page to foster community, and add the Google+ badge to your site to promote your presence on Google+.
Build a hangout game: Build games where you can see everyone's reactions or use your whole body to communicate. Google+ hangouts lets you build a new kind of social gaming experience face-to-face-to-face.
Add the +1 button: Encouraging others to share your game expands your reach. Drive greater engagement with your game and your company by letting people see recommendations from friends and colleagues.
Create a Google+ Page: Google+ pages are a great way to build relationships between your game and people. It’s a useful way for players to learn more about and engage with your game. Find more information about building a better relationship with your users at Google+ Your Business.
Add the Google+ Badge to let people on your site know you're on Google+. The Google+ badge allows visitors to your site to directly connect with your game’s brand on Google+. It contains the ability to +1, see personal annotations, and add your page to a circle, directly from your site.
Your Game + YouTube = Instant Community
The YouTube APIs provide the technical platform to drive community interest and engagement by allowing users to easily upload and share their game capture videos.
Turn Community Enthusiasm into Money in your Pocket
Encourage users to create and share gameplay videos. Turn user enthusiasm into a positive online presence for your game.. Many grassroots user communities exist on YouTube to exchange gameplay footage and share in-game moments from their favorite titles. These user-driven fan networks can broadcast their raw enthusiasm to YouTube’s audience of millions. The YouTube video upload API lets you encourage your users’ love of showing off their gaming skills by allowing them to upload video directly from your game. This integration reduces friction for users to share their content and helps grow your fan base and social buzz. And the best part is that integration with YouTube can pay for itself. YouTube shares advertising revenue with you every time a clip is viewed. For a popular title, that revenue is easily enough to cover the engineering cost of integrating the API.
Many game publishers already use YouTube as a marketing platform to promote their games and show-off game trailers. Visual-rich games are perfect for video as a branding medium and YouTube is an effective channel for communicating your game’s best assets.
Bring more traffic to your game through search ads
AdWords enables you to create online advertisements and show them on Google and across a huge network of partner websites. Advertising with AdWords allows you to reach new customers at the precise moment when they are searching for your games. You only pay when someone clicks on your ad, and you control how much you spend on each click, your daily budget, and where your ads appear. AdWords accounts also include graphs and performance data so you can track what's working and edit your ads accordingly.
How does AdWords work?
- You create your ads
You create ads and pick words or phrases (called keywords) that are related to your game. You then use these keywords to create ads that target your potential users when they search for your games on Google.
- Your ads appear on Google
When people search on Google using the same or similar keywords, your Google AdWords ad can appear alongside or above the search results as a "Sponsored Link." Now you're advertising to an audience that's already interested in your games.
- You attract customers
People can simply click your ad to make a purchase, browse your website, or learn more about your games. Remember that AdWords ads are always separate from Google search results. You cannot influence the search results or alter the way your own site appears in the natural search results by using AdWords. However, you can use AdWords to target the same audience as search results do: those people who are searching for games just like yours. You can also show your ads on Google's Display Network partner sites to reach people who are browsing other websites that match your products or services. Other ad format options are also available besides text, such as video ads and ads for mobile phones. Get started
Get paid for displaying targeted Google ads within your game. Customize ads to match your game’s look and feel. With AdSense, you'll pay nothing, spend little time on set-up, and have no maintenance worries. Apply Now.
Join a network tailored for web-based games: Google has focused on building a network and ad technology specifically for games played within the browser.
Build a business model while respecting your users: Independent research has shown that most users do not have a negative opinion of in-game advertising and will watch video ads exchange for free game play. As the publisher, you control where and when your ads show, whether it’s before, within, between, and/or after game play.
Access campaigns from the world’s top brands: Top brands like McDonalds, Esurance, Wrigley’s, Kohl’s, and more have already run campaigns in the Google network. See our current success stories.
Fill up to 100% of your remnant inventory: In addition to campaigns which Google’s sales force sells directly to top brands, you can receive contextually targeted image and text ads which are targeted based on various content and demographic signals.
Filter out unwanted ads: Google combines filtering technology, an editorial team, and your input to create a robust set of filters that are right for you. In addition, publishers can filter ads from partners with whom you have exclusive relationships, or competitive ads you may want to block.
Join the other top publishers and networks that have already found success with Google’s in-game advertising. Learn more by choosing a logo. To learn more about Google’s games network, visit our help center.
Sell Digital and Virtual Goods
Use Google In-App Payments to sell digital and virtual goods in a web games. There’s a simple interface for buyers to interact with and a simple pricing model with only a flat 5% fee.
- Flexible: Collect payments for digital and virtual goods right within your game.
- Quick: Buyers pay in a few short steps without ever leaving your game.
- Easy: There is just one API call to send and one to receive the information.
Buyers get these benefits from the In-App Payments API:
- Fast, easy transactions: purchases can require only one or two clicks
- Signing in once enables purchasing across the web
You (the merchant) get these additional benefits:
- Simple, lightweight integration
- PCI compliance
- Millions of buyers with Google Wallet accounts