Optimize Web and Mobile Apps, Across Devices, Using Google Analytics
Nick Mihailovski, Pete Frisella, Andrew Wales
Google Analytics recently launched Universal Analytics, a new way to measure user interactions across any device / platform / environment. By measuring this data, developers can better optimize their applications. In this session we'll discuss how how to measure user-interaction from any device as well as demo new reports and best practices to optimize both web and mobile apps.
Nick Mihailovski manages the Developer Relations programs for Google Analytics. He has a passion for bridging the gap between business requirements and technical capabilities to develop innovative measurement solutions. Nick has worked in the Web Analytics industry for over 9 years. Nick currently holds an Bachelors of Science degree in Computer Science and a minor in Math from University of California, Riverside.
Pete is a Developer Advocate on the Google Analytics team. He focuses on identifying and exploring opportunities for developers to customize, extend, and integrate with the Google Analytics platform.
Andrew Wales is a Developer Programs Engineer on the Google Analytics with a focus on mobile app analytics. Andrew has a passion for helping developers implement and extend Google Analytics APIs and SDKs to create mobile measurement solutions.