Dynamically Configure Mobile Applications: Google Tag Manager for Mobile Apps
Russell Ketchum, Neil Rhodes
Ever want to make a small tweak to your mobile application but your users have already downloaded your app? Ever forget to add analytics on a key event until it's too late? Learn about new ways to dynamically configure your mobile applications server-side. You can hone your app for various audiences, and you'll never get caught by old versions or forgetfulness again.
Russell is the Lead Product Manager for Google Analytics for Mobile Apps and Google Tag Manager. In addition to his work as a PM on several Google ads products, Russell has designed and launched multiple iOS and Android apps throughout his career.
Neil Rhodes is a Tech Lead for Google Analytics. He joined Google in 2007 and works in the Irvine office. Neil has been doing development for handhelds since 1993.