Building a Successful Google+ Integration That Adds Significant Value
Daniel Bernstein, Manolo Espinosa, Robyn Peterson, Jessica Yi
See examples of how to maximize your social graph utilization and return from a Google+ integration, using launched applications as a reference. See how partners in certain situations integrate Google+ to improve the success of their apps, and make them more socially relevant to users.
Daniel Bernstein is the head of product partnerships for Google+, and Social at Google. His team is responsible for product-enabling partnerships that drive adoption of Google+ by consumers, developers, and global partners. Bernstein joined Google via the company's acquisition of Meebo in June 2012. Bernstein was Meebo's first business hire, and oversaw business and publisher development.
Manolo Espinosa is Head of Audio at SoundCloud. He also leads the Platform team, working with external partnerships to extend SoundCloud integrations globally. He holds degrees from Amherst College and Harvard University.
@RobynPeterson is the chief technology officer and head of product at Mashable. He led the creation and development of the new Mashable, which launched in December 2012, and established Mashable as a hybrid media & technology company.
As the product guru for Fandango, the nation’s leading moviegoer destination, Jessica leads the strategic planning, development, and ongoing management of all product-related and mobile initiatives for the company, a unit of NBCUniversal Entertainment’s digital networks group. Fandango, exclusively ticketing to more than 21,000 screens across the country, garners 41 million unique visitors per month, and has seen more than 33 million downloads of its popular moviegoing apps. Jessica oversees Fandango’s Web site, mobile, tablet and connected devices applications, along with emerging platform design and development, as well as overseeing Fandango’s sister property, Movies.com. She joined Fandango in 2006, bringing with her 13 years of experience in product, user experience, and web application design and development. Prior to joining Fandango, Jessica served as Director of Information Architecture at Sapient, a leading business technology consulting firm, where she worked in the financial services and automotive verticals. For several years, she oversaw Sapient's development team for Nissan North America's online marketing program. Prior to Sapient, she was VP of Information Architecture at Arc:eConsultancy and a Principal at Computer Sciences Corporation. Jessica has a BA in Economics from Wellesley College and lives with her family in Los Angeles.