Selling physical goods on Android with Google Wallet Instant Buy
Michael Galpin, Prakash Hariramani, Jonathan Taylor
One of the top barrier to mobile commerce is the ease of checkout. Whether you're selling office supplies, t-shirts, or fancy jewelry your users are faced with the same problem: providing credit card and shipping information via long complicated forms that are particularly painful to fill out on a mobile device. That's where the Google Wallet Android API comes in. Learn how you can use the API to make the shopping experience in your app simple and frictionless, and in turn drive up conversion and sales.
Michael is the tech lead on the Google Wallet team working on mobile payments. He is also a co-author of the book "Android in Practice."
Prakash Hariramani is the product manager in the Google Wallet team. His mission is to make mobile checkout fast and easy for developers and merchants selling physical goods & services on Android
Jonathan Taylor is VP, Mobile Technology at priceline.com, leading the teams that develop native and Web-based mobile applications. Priceline is introducing Google Wallet as an easy method of payment for travel.