Unify your data, strengthen your marketing, and drive measureable growth
Securely connect your first-party data with Google Ads, Marketing Platform, and Analytics to build data strength, unlock deeper insights, and maximize your marketing ROI
One secure API
Less complexity
Unify your data strategy with a single, streamlined API. Reduce engineering overhead and connect your first-party data across all of Google's advertising products for both conversion and audience use cases with one powerful integration.
Unique and improved functionality
Unlock superior performance with advanced audience segmentation and deeper platform integration. Drive higher ROI by enabling multiple audience user lists and conversions across products. Create multi-source conversions by strengthening your tag with additional data sources.
Strengthen your results
Leverage your data with confidence. Our built-in confidential matching and advanced encryption technologies allow you to meet strict privacy requirements while securely measuring and improving your campaign performance.
Meeting you where your data is
Convinced of the benefits but don't have the in-house engineering resources? We've got you covered. Connect with our trusted network of data partners to handle the technical implementation, so you can focus on what you do best: driving results.
Unlock the full power of your first-party data
The Data Manager API is engineered to transform your data into your most powerful asset, delivering the insights and performance you need to win in a competitive landscape.
Streamline your strategy with a single, powerful integration. The Data Manager API connects your first-party data across all of Google's advertising products, reducing engineering overhead and unifying your view of the customer journey. Learn more
The future lands here
The Data Manager API is the new standard for data integration with Google's ad products.
All future functionalities, including encryption opportunities, and next-generation performance features will be launched exclusively on this platform. Secure your competitive edge by building on the foundation of tomorrow's technology, today. Learn more
Powerful connections, no engineering required
Data partners
Convinced of the benefits but don't have the in-house resources? We've got you covered. You don't need a dedicated engineering team to unlock the power. Use Data Manager in Google Ads, Google Marketing Platform, or Google Analytics to connect with our trusted network of data partners, so you can focus on what you do best: driving results and growing your business.
