In Business Messages, the quality of a conversation matters. High-quality conversations let users self-serve with automation and transition smoothly to live agents when needed. Even a simple agent with limited functionality can deliver a great conversational experience. Likewise, a robust agent with many smart integrations can frustrate users if the conversation doesn't flow as expected. Conversation design makes a difference.

When you design a Business Messages conversation, you plan the sequence of steps and accompanying dialog that users experience as a conversation with your agent. Making a conversation flow seamlessly requires careful design. The following guides break down the design process, so you can get started and set yourself up for success.

Business Messages is a versatile platform, allowing brands to serve customers in a variety of marketing, sales, service, and support contexts. Explore real examples of brands using Business Messages to

• Increase customer satisfaction
• Capture and keep new prospect interest
• Decrease client acquisition costs
• Reduce the cost of customer contact
• Create a personalized marketing channel

Get inspired by use cases from your own vertical, or learn what brands are doing in other verticals to engage users in their moments of need or intrigue. What could your brand do with a high-quality conversational experience?