Get Your App in the Google Index
App Indexing puts your app content in Google Search results. This means that users who have your Android or iOS app installed will be able to open content deep in your app directly from Search results.
And for both Android and iOS users, App Indexing will influence ranking, whether or not the user has your app installed. This means that if your app is indexed, Google will use the content within your app as a signal in ranking, not just your web content.
If you’re building for Android, there’s another way that you can re-engage your users. App Indexing powers Search autocompletions, so that users will get your app deep links when they start to type their query into Google Search.
Let’s say a user is browsing the Live Nation app and finds a concert that she likes, but isn’t positive she wants to attend. She holds off on buying tickets, but later in the week, comes back to Google to search for the same concert. Deep links into Live Nation appear as autocompletions, allowing the user to quickly and seamlessly jump back into the app.
Android developer benefits
- Drive app installs: Users who search from their Android device and have not yet installed your app will be given an opportunity to do so for matching queries.
- Drive re-engagement: App Indexing allows our systems to promote Search results from installed apps and provide enhanced display elements, such as your app icon. In addition, using App Indexing API will enable query autocompletions for your Android apps. This means that a mobile user who types a query into the Google app will see your app appear in the autocompletion drop-down when that query matches content in your app.
iOS developer benefits
- Drive re-engagement: Integrating the App Indexing SDK allows our systems to promote Search results from installed apps, and provide enhanced display elements, such as your app icon.
How does it work?
Setting up App Indexing for Android or iOS involves this basic process:
- Support HTTP deep links in your mobile app.
Android—add intent filters to your manifest and associate your app to your site. iOS 9—support universal links and upload the apple-app-site-association file.
- Implement App Indexing.
Use the App Indexing API for Android. Integrate the App Indexing SDK for iOS 9.
- Check your implementation.
Android—see how your links perform in Google Search results either from the Search Analytics tab in the Google Search Console, or by extracting the referrer information that Google attaches to your links. iOS—Referrer information for iOS universal links will be coming in months.
- Developed on apps with a
minsdkVersionno higher than 17.
- Available for users signed into the Google app and for all users on Chrome.
- Available for signed-in users.
- The Google App Indexing documentation for iOS 9 is available to the public. Our systems will begin serving iOS universal links in mid-October. App Indexing for iOS versions 7 and 8 is now deprecated and no longer available for new integrations.