In May 2017, Google announced the App Attribution Partner program along with a new upgraded app conversion tracking and remarketing integration with third-party app analytics providers for AdWords. The new integration provides a much more seamless conversion tracking setup with a new one-stop linking and conversion import experience in AdWords. With this announcement, all app conversion tracking with third-party providers will be migrated to the new integration.

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Conversion tracking

Measure the effectiveness of your AdWords app install and app engagement campaigns--by tracking the installs and in-app events (such as purchases and sign-ups) that were driven by your advertising.
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Remarketing

Reach your existing users with ads to re-engage them with your app, driving even more conversions.
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Integration options

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Using Doubleclick for Publishers?

If you are promoting an app on the DoubleClick for Publishers platform, see following resources on conversion tracking.

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Mobile Apps Conversion Tracking and Remarketing
Mobile Apps Conversion Tracking and Remarketing