Home Products Google Analytics Set up Google Analytics Set up and customize measurement for websites, web and mobile apps, and internet connected devices. Choose a platform Integrate with Google Analytics Build on top of Google Analytics with our simple and powerful APIs. Find an API Learn about Google Analytics Educate yourself and experience what's possible with the Google Analytics platform. Discover Google Analytics Libraries and SDKs for measurement Websites Measure user interactions on websites. Google Analytics 4 (gtag.js) Universal Analytics (gtag.js) analytics.js AMP HTML Mobile apps Measure user interactions on mobile apps using the Google Analytics for Firebase SDK. Android iOS Internet connected devices Measure user interactions in any environment. Measurement Protocol Measurement Protocol Google Analytics 4 APIs for reporting and configuration Data API (Preview) Access report data in Google Analytics 4 (GA4) properties. Core Reporting API Query for dimensions and metrics to produce customized reports. Embed API Easily create and embed dashboards on a 3rd party website in minutes. Multi-Channel Funnels Reporting API Query the traffic source paths that lead to a user's goal conversion. Real Time Reporting API Report on activity occurring on your property right now. Metadata API Access the list of API dimensions and metrics and their attributes. Admin API (Preview) Access the Google Analytics 4 (GA4) configuration data. Management API View and manage accounts, properties, views, filters, uploads, permissions, etc. User Deletion API Delete all data in a Google Analytics property associated with a user identifier. More resources Demos and tools See what's possible with the Google Analytics Platform. Solutions and implementation guides Learn about advanced implementation techniques. Developer migration center Learn how to migrate to the latest Google Analytics measurement libraries. Community & updates Resources to stay up to date and participate with other developers. Get help Get your questions answered and report issues.