Developers interact and influence processing through a rich user interface, client libraries, and APIs that are organized into four main components: collection, configuration, processing, and reporting.
- Collects user-interaction data.
- Allows you to manage how the data is processed.
- Processes the user-interaction data with the configuration data.
- Provides access to all the processed data.
Analytics Help Center
The Google Analytics help center has articles on features and aspects of Google Analytics.
Analytics Academy & Analytics IQ
Analytics Academy is a free online learning platform that offers comprehensive training in Google Analytics and data analysis. You can also use Analytics Academy to prepare for the Google Analytics Individual Qualification (IQ) exam. Passing the Analytics IQ exam gives you an industry recognized qualification.
If you can't find the information you need in the documentation or you have a specific problem that needs solving, the Getting Help page will help you find the best place to get your questions answered.
Technology Partner Program
Technology Partners are developers that make data more accessible, analysis more insightful, and processes easier by building apps and solutions on the Google Analytics platform.