Migrate to Google Analytics 4
Google Analytics 4 is the future of Google Analytics and is the default experience for new properties. Learn how to migrate your Universal Analytics property to Google Analytics 4.
Migration guides
General measurement
Migration guides for general measurement concepts such tag setup, virtual pageviews, events, etc.
APIs
Enable support for Google Analytics 4 in your applications using the latest data and admin APIs.
Ecommerce
Visit the Analytics Help Center to learn how to migrate ecommerce data collection from Universal Analytics.
Universal Analytics migration resources