Schema

Advanced active view metrics schema

viewability_metrics
enabled_count	Number of impressions with Active View enabled.
mrc_viewable_impressions	Viewability metrics based on the MRC standard. That is, whether a video ad showed 50% pixels on screen for 2 continuous seconds of playback, or a display ad showed 50% pixels on screen for 1 continuous second. measurable_count Number of impressions where MRC viewability was able to be measured. viewable_count Number of impressions that met the MRC viewable standard.
time_on_screen	Measures the total time on screen for viewable impressions as determined by the MRC standard. The measurable count for impressions in this metric is zero for impressions that do not meet the MRC viewability threshold. measurable_count Number of impressions where Time On Screen was able to be measured and met the MRC viewable standard. msec Visible (at least 50% on screen) watchtime, in milliseconds, for impressions that met the MRC viewable standard.
mrc_cross_media_viewable_impressions (Video only)	Measures video ads playing 100% on screen for 2 continuous seconds. measurable_count Number of impressions where Cross-Media MRC viewability was able to be measured. viewable_count Number of impressions that met the Cross-Media MRC viewable standard.
groupm_viewable_impressions (Video only)	Measures video ads playing 100% pixels on screen with audio volume > 0% for playback of at least 15 seconds or 50% of the ad duration, whichever is shorter. measurable_count Number of impressions where GroupM viewability was able to be measured. viewable_count Number of impressions that met the GroupM standard.
groupm_trueview_viewable_impressions (Video only)	Similar to groupm_viewable_impressions, but with an additional requirement on playback time for measurability. Impressions must reach the GroupM threshold of 15 seconds or 50% duration in addition to being GroupM measurable to be considered GroupM TrueView measurable. measurable_count Number of impressions where GroupM viewability was able to be measured and that reached the GroupM playback threshold. viewable_count Number of impressions that met the GroupM standard.
active_view_plus_metrics (Video only)	Measures a variety of viewability metrics (including quartiles) that share a common measurability denominator. measurable_count Number of impressions where Active View Plus metrics were able to be measured. audible_count Number of impressions that were audible (volume > 0%) at any point during playback. audible_watchtime_msec Total audible (volume > 0%) watchtime, in milliseconds. viewable_10_sec_count Number of impressions that were at least 50% on screen for at least 10 seconds (cumulative). watchtime_msec Total watchtime in milliseconds. Note: This may differ from the value reported in Google Ads, as it is only populated when Ads Data Hub is able to measure Active View metrics. ad_duration_msec Total ad duration in milliseconds. visible_watchtime_msec Total visible (at least 50% on screen) watchtime, in milliseconds. fully_visible_watchtime_msec Total fully visible (100% on screen) watchtime in milliseconds. audible_and_visible_watchtime_msec Total audible (volume > 0%) and visible (at least 50% on screen) watchtime in milliseconds. audible_and_fully_visible_watchtime_msec Total audible (volume > 0%) and fully visible (100% on screen) watchtime in milliseconds. fullscreen_count Number of fullscreened impressions. Note that this count only increments on YT platforms that have a toggle between normal/fullscreen state. YT Platforms that are always in fullscreen (like YouTube CTV Apps) will show up as 0. background_count Number of backgrounded impressions. {start, q1, q2, q3, q4}.reached Number of impressions that reached this point. {start, q1, q2, q3, q4}.visible Number of impressions that were at least 50% on screen at this point. {start, q1, q2, q3, q4}.audible Number of impressions that were audible (volume > 0%) at this point. {start, q1, q2, q3, q4}.audible_and_visible Number of impressions that were audible (volume > 0%) and 50% on screen at this point.

Migration schema

The following table maps deprecated Active View metrics to their replacements.

Deprecated vs new Active View metrics
num_active_view_eligible_impression	enabled_count
num_active_view_measurable_impression	mrc_viewable_impressions.measurable_count
num_active_view_viewable_impression	mrc_viewable_impressions.viewable_count
active_view.view_state	Meaning differs based on Value Value = 3 mrc_viewable_impressions.measurable_count Value = 4 mrc_viewable_impressions.viewable_count Value = 5 groupm_viewable_impressions.measurable_count