enum RateType (v202411)

  • RateType identifies the type of event an advertiser is charged for, aligning with LineItem.costType values.

  • This encompasses various pricing models like CPM, CPD, vCPM, and CPM In-Target.

  • RateType is part of the ForecastService and ProposalLineItemService within the Google Ad Manager API.

  • The possible values for RateType include CPM, CPD, VCPM, CPM_IN_TARGET, and UNKNOWN.

Describes the type of event the advertiser is paying for. The values here correspond to the values for the LineItem.costType field.


Namespace
https://www.google.com/apis/ads/publisher/v202411
Enumeration Description
CPM The rate applies to cost per mille (CPM) revenue.
CPD The rate applies to cost per day (CPD) revenue.
VCPM The rate applies to Active View viewable cost per mille (vCPM) revenue.
CPM_IN_TARGET The rate applies to cost per mille in-target (CPM In-Target).
UNKNOWN The value returned if the actual value is not exposed by the requested API version.