enum CreativeRotationType (v202411)

  • CreativeRotationType determines the strategy for displaying multiple creatives associated with a LineItem.

  • This type offers four strategies: EVEN, OPTIMIZED, MANUAL, and SEQUENTIAL.

  • EVEN displays creatives roughly the same number of times, while OPTIMIZED serves them based on performance.

  • MANUAL proportionally serves creatives based on their weights, and SEQUENTIAL serves them in a specific order.

  • CreativeRotationType is used within ForecastService, LineItemService, and LineItemTemplateService.

The strategy to use for displaying multiple Creative objects that are associated with a LineItem.


Namespace
https://www.google.com/apis/ads/publisher/v202411
Enumeration Description
EVEN Creatives are displayed roughly the same number of times over the duration of the line item.
OPTIMIZED Creatives are served roughly proportionally to their performance.
MANUAL Creatives are served roughly proportionally to their weights, set on the LineItemCreativeAssociation.
SEQUENTIAL Creatives are served exactly in sequential order, aka Storyboarding. Set on the LineItemCreativeAssociation.