enum LabelType (v202411)

  • LabelType defines the different types of labels available in Google Ad Manager.

  • These label types encompass functionalities such as competitive ad exclusion, frequency capping, ad exclusion based on tags, creative wrapping, and mapping to Google's ad categories.

  • Each label type serves a distinct purpose in managing and controlling the delivery of ads within the ad inventory.

  • COMPETITIVE_EXCLUSION, AD_UNIT_FREQUENCY_CAP, AD_EXCLUSION, CREATIVE_WRAPPER, and CANONICAL_CATEGORY are the primary label types supported.

  • The UNKNOWN type is used when the actual value is not exposed by the API version being used.
Service
LabelService
Dependencies
Label
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LabelType

Represents the types of labels supported.

Namespace
https://www.google.com/apis/ads/publisher/v202411
Enumeration Description
COMPETITIVE_EXCLUSION Allows for the creation of labels to exclude competing ads from showing on the same page.
AD_UNIT_FREQUENCY_CAP Allows for the creation of limits on the frequency that a user sees a particular type of creative over a portion of the inventory.
AD_EXCLUSION Allows for the creation of labels to exclude ads from showing against a tag that specifies the label as an exclusion.
CREATIVE_WRAPPER Allows for the creation of labels that can be used to force the wrapping of a delivering creative with header/footer creatives. These labels are paired with a CreativeWrapper.
CANONICAL_CATEGORY Allows for the creation of labels mapped to a Google canonical ad category, which can be used for competitive exclusions and blocking across Google systems.
UNKNOWN The value returned if the actual value is not exposed by the requested API version.