enum RichMediaStudioCreativeFormat (v202411)

  • RichMediaStudioCreativeFormat outlines the different creative formats available for Rich Media Studio creatives within Google Ad Manager.

  • These formats encompass various display options like in-page, expanding, floating, and more, each with unique user interaction characteristics.

  • The format also supports in-app creatives specifically designed for publisher applications.

  • It utilizes a dedicated namespace for API access and provides an UNKNOWN format for unsupported or unidentified creative types.
Service
CreativeService
Dependencies
BaseRichMediaStudioCreative
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RichMediaStudioCreativeFormat

Different creative format supported by Rich Media Studio creative.

Namespace
https://www.google.com/apis/ads/publisher/v202411
Enumeration Description
IN_PAGE In-page creatives are served into an ad slot on publishers page. In-page implies that they maintain a static size, e.g, 468x60 and do not break out of these dimensions.
EXPANDING Expanding creatives expand/collapse on user interaction such as mouse over. It consists of an initial, or collapsed and an expanded creative area.
IM_EXPANDING Creatives that are served in an instant messenger application such as AOL Instant Messanger or Yahoo! Messenger. This can also be used in desktop applications such as weatherbug.
FLOATING Floating creatives float on top of publishers page and can be closed with a close button.
PEEL_DOWN Peel-down creatives show a glimpse of your ad in the corner of a web page. When the user interacts, the rest of the ad peels down to reveal the full message.
IN_PAGE_WITH_FLOATING An In-Page with Floating creative is a dual-asset creative consisting of an in-page asset and a floating asset. This creative type lets you deliver a static primary ad to a webpage, while inviting a user to find out more through a floating asset delivered when the user interacts with the creative.
FLASH_IN_FLASH A Flash ad that renders in a Flash environment. The adserver will serve this using VAST, but it is not a proper VAST XML ad. It's an amalgamation of the proprietary InStream protocol, rendered inside VAST so that we can capture some standard behavior such as companions.
FLASH_IN_FLASH_EXPANDING An expanding flash ad that renders in a Flash environment. The adserver will serve this using VAST, but it is not a proper VAST XML ad. It's an amalgamation of the proprietary InStream protocol, rendered inside VAST so that we can capture some standard behavior such as companions.
IN_APP In-app creatives are served into an ad slot within a publisher's app. In-app implies that they maintain a static size, e.g, 468x60 and do not break out of these dimensions.
UNKNOWN The creative format is unknown or not supported in the API version in use.