enum Column (v201808)

Column provides all the trafficking statistics and revenue information available for the chosen Dimension objects.

Columns with INVENTORY_LEVEL should not be used with dimensions relating to line items, orders, companies and creatives, such as Dimension.LINE_ITEM_NAME. Columns with LINE_ITEM_LEVEL can only be used if you have line item-level dynamic allocation enabled on your network.


Namespace
https://www.google.com/apis/ads/publisher/v201808

Enumeration Description
AD_SERVER_IMPRESSIONS The number of impressions delivered by the ad server.

Corresponds to "Ad server impressions" in the Ad Manager UI.

AD_SERVER_DOWNLOADED_IMPRESSIONS The number of downloaded impressions delivered by the ad server.

Corresponds to "Ad server downloaded impressions" in the Ad Manager UI.

AD_SERVER_TARGETED_IMPRESSIONS The number of impressions delivered by the ad server by explicit custom criteria targeting.

Corresponds to "Ad server targeted impressions" in the Ad Manager UI.

AD_SERVER_CLICKS The number of clicks delivered by the ad server.

Corresponds to "Ad server clicks" in the Ad Manager UI.

AD_SERVER_TARGETED_CLICKS The number of clicks delivered by the ad server by explicit custom criteria targeting.

Corresponds to "Ad server targeted clicks" in the Ad Manager UI.

AD_SERVER_CTR The CTR for an ad delivered by the ad server.

Corresponds to "Ad server CTR" in the Ad Manager UI.

AD_SERVER_CPM_AND_CPC_REVENUE The CPM and CPC revenue earned, calculated in publisher currency, for the ads delivered by the ad server.

Corresponds to "Ad server CPM and CPC revenue" in the Ad Manager UI.

AD_SERVER_CPD_REVENUE The CPD revenue earned, calculated in publisher currency, for the ads delivered by the ad server.

Corresponds to "Ad server CPD revenue" in the Ad Manager UI.

AD_SERVER_CPA_REVENUE The CPA revenue earned, calculated in publisher currency, for the ads delivered by the ad server.

Corresponds to "CPA revenue" in the Ad Manager UI.

AD_SERVER_ALL_REVENUE The CPM, CPC and CPD revenue earned, calculated in publisher currency, for the ads delivered by the ad server.

Can correspond to any of the following in the Ad Manager UI: Ad server CPM, CPC, CPD, and vCPM revenue, Ad server CPM, CPC and CPD revenue.

AD_SERVER_WITHOUT_CPD_AVERAGE_ECPM The average estimated cost-per-thousand-impressions earned from the CPM and CPC ads delivered by the ad server.

Corresponds to "Ad server average eCPM" in the Ad Manager UI.

AD_SERVER_WITH_CPD_AVERAGE_ECPM The average estimated cost-per-thousand-impressions earned from the CPM, CPC and CPD ads delivered by the ad server.
AD_SERVER_INVENTORY_LEVEL_PERCENT_IMPRESSIONS The ratio of the number of impressions delivered to the total impressions delivered when no LineItem reservation could be found by the ad server for inventory-level dynamic allocation. For Ad Manager 360 networks, this includes line item-level dynamic allocation as well. Represented as a percentage. DEPRECATED - use Column.AD_SERVER_LINE_ITEM_LEVEL_PERCENT_IMPRESSIONS.
AD_SERVER_LINE_ITEM_LEVEL_PERCENT_IMPRESSIONS The ratio of the number of impressions delivered to the total impressions delivered by the ad server for line item-level dynamic allocation. Represented as a percentage.

Corresponds to "Ad server impressions (%)" in the Ad Manager UI.

AD_SERVER_INVENTORY_LEVEL_PERCENT_CLICKS The ratio of the number of clicks delivered to the total clicks delivered when no LineItem reservation could be found by the ad server for inventory-level dynamic allocation. For Ad Manager 360 networks, this includes line item-level dynamic allocation as well. Represented as a percentage. DEPRECATED - use Column.AD_SERVER_LINE_ITEM_LEVEL_PERCENT_CLICKS.
AD_SERVER_LINE_ITEM_LEVEL_PERCENT_CLICKS The ratio of the number of clicks delivered to the total clicks delivered by the ad server for line item-level dynamic allocation. Represented as a percentage.

Corresponds to "Ad server clicks (%)" in the Ad Manager UI.

AD_SERVER_INVENTORY_LEVEL_WITHOUT_CPD_PERCENT_REVENUE The ratio of revenue generated by ad server to the total CPM and CPC revenue earned by ads delivered when no LineItem reservation could be found by the ad server for inventory-level dynamic allocation. For Ad Manager 360 networks, this includes line item-level dynamic allocation as well. Represented as a percentage. DEPRECATED - use Column.AD_SERVER_LINE_ITEM_LEVEL_WITHOUT_CPD_PERCENT_REVENUE.
AD_SERVER_INVENTORY_LEVEL_WITH_CPD_PERCENT_REVENUE The ratio of revenue generated by ad server to the total CPM, CPC and CPD revenue earned by ads delivered when no LineItem reservation could be found by the ad server for inventory-level dynamic allocation. For Ad Manager 360 networks, this includes line item-level dynamic allocation as well. Represented as a percentage.
AD_SERVER_LINE_ITEM_LEVEL_WITHOUT_CPD_PERCENT_REVENUE The ratio of revenue generated by ad server to the total CPM and CPC revenue earned by the ads delivered for line item-level dynamic allocation. Represented as a percentage.

Corresponds to "Ad server revenue (%)" in the Ad Manager UI.

AD_SERVER_LINE_ITEM_LEVEL_WITH_CPD_PERCENT_REVENUE The ratio of revenue generated by ad server to the total CPM, CPC and CPD revenue earned by the ads delivered for line item-level dynamic allocation. Represented as a percentage.
AD_SERVER_UNFILTERED_IMPRESSIONS The number of downloaded impressions delivered by the ad server including impressions recognized as spam.

Corresponds to "Ad server unfiltered downloaded impressions" in the Ad Manager UI.

AD_SERVER_UNFILTERED_CLICKS The number of clicks delivered by the ad server including clicks recognized as spam.

Corresponds to "Ad server unfiltered clicks" in the Ad Manager UI.

DYNAMIC_ALLOCATION_INVENTORY_LEVEL_IMPRESSIONS The number of impressions a dynamic allocation ad delivered when no LineItem reservation could be found by the ad server for inventory-level dynamic allocation. For Ad Manager 360 networks, this includes line item-level dynamic allocation as well. DEPRECATED - use Column.ADSENSE_LINE_ITEM_LEVEL_IMPRESSIONS.
ADSENSE_LINE_ITEM_LEVEL_IMPRESSIONS The number of impressions an AdSense ad delivered for line item-level dynamic allocation.

Corresponds to "AdSense impressions" in the Ad Manager UI.

ADSENSE_LINE_ITEM_LEVEL_TARGETED_IMPRESSIONS The number of impressions an AdSense ad delivered for line item-level dynamic allocation by explicit custom criteria targeting.

Corresponds to "AdSense targeted impressions" in the Ad Manager UI.

DYNAMIC_ALLOCATION_INVENTORY_LEVEL_CLICKS The number of clicks a dynamic allocation ad delivered when no LineItem reservation could be found by the ad server for inventory-level dynamic allocation. For Ad Manager 360 networks, this includes line item-level dynamic allocation as well. DEPRECATED - use Column.ADSENSE_LINE_ITEM_LEVEL_CLICKS.
ADSENSE_LINE_ITEM_LEVEL_CLICKS The number of clicks an AdSense ad delivered for line item-level dynamic allocation.

Corresponds to "AdSense clicks" in the Ad Manager UI.

ADSENSE_LINE_ITEM_LEVEL_TARGETED_CLICKS The number of clicks an AdSense ad delivered for line item-level dynamic allocation by explicit custom criteria targeting.

Corresponds to "AdSense targeted clicks" in the Ad Manager UI.

DYNAMIC_ALLOCATION_INVENTORY_LEVEL_CTR The ratio of clicks a dynamic allocation ad delivered to the number of impressions it delivered when no LineItem reservation could be found by the ad server for inventory-level dynamic allocation. For Ad Manager 360 networks, this includes line item-level dynamic allocation as well. DEPRECATED - use Column.ADSENSE_LINE_ITEM_LEVEL_CTR.
ADSENSE_LINE_ITEM_LEVEL_CTR The ratio of clicks an AdSense reservation ad delivered to the number of impressions it delivered, including line item-level dynamic allocation.

Corresponds to "AdSense CTR" in the Ad Manager UI.

DYNAMIC_ALLOCATION_INVENTORY_LEVEL_REVENUE Revenue generated from ads delivered for dynamic allocation when no LineItem reservation could be found by the ad server for inventory-level dynamic allocation. For Ad Manager 360 networks, this includes line item-level dynamic allocation as well. DEPRECATED - use Column.ADSENSE_LINE_ITEM_LEVEL_REVENUE.
ADSENSE_LINE_ITEM_LEVEL_REVENUE Revenue generated from AdSense ads delivered for line item-level dynamic allocation.

Corresponds to "AdSense revenue" in the Ad Manager UI.

DYNAMIC_ALLOCATION_INVENTORY_LEVEL_AVERAGE_ECPM The average estimated cost-per-thousand-impressions earned from dynamic allocation ads delivered when no LineItem reservation could be found by the ad server for inventory-level dynamic allocation. For Ad Manager 360 networks, this includes line item-level dynamic allocation as well. DEPRECATED - use Column.ADSENSE_LINE_ITEM_LEVEL_AVERAGE_ECPM.
ADSENSE_LINE_ITEM_LEVEL_AVERAGE_ECPM The average estimated cost-per-thousand-impressions earned from the ads delivered by AdSense for line item-level dynamic allocation.

Corresponds to "AdSense average eCPM" in the Ad Manager UI.

DYNAMIC_ALLOCATION_INVENTORY_LEVEL_PERCENT_IMPRESSIONS The ratio of the number of impressions delivered by dynamic allocation ads to the total impressions delivered when no LineItem reservation could be found by the ad server for inventory-level dynamic allocation. For Ad Manager 360 networks, this includes line item-level dynamic allocation as well. Represented as a percentage. DEPRECATED - use Column.ADSENSE_LINE_ITEM_LEVEL_PERCENT_IMPRESSIONS.
ADSENSE_LINE_ITEM_LEVEL_PERCENT_IMPRESSIONS The ratio of the number of impressions delivered by AdSense reservation ads to the total impressions delivered for line item-level dynamic allocation. Represented as a percentage.

Corresponds to "AdSense impressions (%)" in the Ad Manager UI.

DYNAMIC_ALLOCATION_INVENTORY_LEVEL_PERCENT_CLICKS The ratio of the number of clicks delivered by dynamic allocation ads to the total clicks delivered when no LineItem reservation could be found by the ad server for inventory-level dynamic allocation. For Ad Manager 360 networks, this includes line item-level dynamic allocation as well. Represented as a percentage. DEPRECATED - use Column.ADSENSE_LINE_ITEM_LEVEL_PERCENT_CLICKS.
ADSENSE_LINE_ITEM_LEVEL_PERCENT_CLICKS The ratio of the number of clicks delivered by AdSense reservation ads to the total clicks delivered for line item-level dynamic allocation. Represented as a percentage.

Corresponds to "AdSense clicks (%)" in the Ad Manager UI.

DYNAMIC_ALLOCATION_INVENTORY_LEVEL_WITHOUT_CPD_PERCENT_REVENUE The ratio of revenue to the total revenue earned from the dynamic allocation CPM and CPC ads delivered when no LineItem reservation could be found by the ad server for inventory-level dynamic allocation. For Ad Manager 360 networks, this includes line item-level dynamic allocation as well. Represented as a percentage. DEPRECATED - use Column.ADSENSE_LINE_ITEM_LEVEL_WITHOUT_CPD_PERCENT_REVENUE.
DYNAMIC_ALLOCATION_INVENTORY_LEVEL_WITH_CPD_PERCENT_REVENUE The ratio of revenue to the total revenue earned from the dynamic allocation CPM, CPC and CPD ads delivered when no LineItem reservation could be found by the ad server for inventory-level dynamic allocation. For Ad Manager 360 networks, this includes line item-level dynamic allocation as well. Represented as a percentage.
ADSENSE_LINE_ITEM_LEVEL_WITHOUT_CPD_PERCENT_REVENUE The ratio of revenue to the total revenue earned from the CPM and CPC ads delivered by AdSense for line item-level dynamic allocation. Represented as a percentage.

Corresponds to "AdSense revenue (%)" in the Ad Manager UI.

ADSENSE_LINE_ITEM_LEVEL_WITH_CPD_PERCENT_REVENUE The ratio of revenue to the total revenue earned from the CPM, CPC and CPD ads delivered by AdSense for line item-level dynamic allocation. Represented as a percentage.
AD_EXCHANGE_LINE_ITEM_LEVEL_IMPRESSIONS The number of impressions an Ad Exchange ad delivered for line item-level dynamic allocation.

Corresponds to "Ad Exchange impressions" in the Ad Manager UI.

AD_EXCHANGE_IMPRESSIONS Ad Impressions on mapped Ad Exchange properties. When multiple text ads fill a single display slot it is only counted once, when the top text ad is recognized. In these cases, the Ad Impression is attributed to the top text ad.

Corresponds to "Ad impressions" in the Ad Manager UI.

AD_EXCHANGE_MATCHED_REQUESTS Number of requests where a buyer was matched with the Ad request, for mapped Ad Exchange properties.

Corresponds to "Matched requests" in the Ad Manager UI.

AD_EXCHANGE_AD_ECPM Ad revenue per 1000 ad impressions, for mapped Ad Exchange properties.

Corresponds to "Ad eCPM" in the Ad Manager UI.

AD_EXCHANGE_CLICKS The number of clicks delivered by mapped Ad Exchange properties.

Corresponds to "Clicks" in the Ad Manager UI.

AD_EXCHANGE_ESTIMATED_REVENUE The estimated net revenue generated by mapped Ad Exchange properties.

Corresponds to "Estimated revenue" in the Ad Manager UI.

AD_EXCHANGE_COVERAGE The coverage reported by mapped Ad Exchange properties.

Corresponds to "Coverage" in the Ad Manager UI.

AD_EXCHANGE_CTR The matched queries click-through rate delivered by mapped Ad Exchange properties.

Corresponds to "CTR" in the Ad Manager UI.

AD_EXCHANGE_LIFT The total lift generated by mapped Ad Exchange properties.

Corresponds to "Lift" in the Ad Manager UI.

AD_EXCHANGE_CPC The cost-per-click generated by mapped Ad Exchange properties.

Corresponds to "CPC" in the Ad Manager UI.

AD_EXCHANGE_AD_REQUESTS The number of ad requests issued by mapped Ad Exchange properties.

Corresponds to "Ad requests" in the Ad Manager UI.

AD_EXCHANGE_AD_REQUEST_ECPM The average estimated cost-per-thousand-ad requests earned by mapped Ad Exchange properties.

Corresponds to "Ad request eCPM" in the Ad Manager UI.

AD_EXCHANGE_AD_REQUEST_CTR The click-through rate of ad requests issued by mapped Ad Exchange properties.

Corresponds to "Ad request CTR" in the Ad Manager UI.

AD_EXCHANGE_AD_CTR The click-through rate of impressions issued by mapped Ad Exchange properties.

Corresponds to "Ad CTR" in the Ad Manager UI.

AD_EXCHANGE_VIDEO_DROPOFF_RATE The video drop off rate for mapped Ad Exchange properties.

Corresponds to "Video drop-off rate" in the Ad Manager UI.

AD_EXCHANGE_VIDEO_ABANDONMENT_RATE The video abandonment rate for mapped Ad Exchange properties.

Corresponds to "Video abandonment rate" in the Ad Manager UI.

AD_EXCHANGE_MATCHED_ECPM The average estimated cost-per-thousand-impressions generated by mapped Ad Exchange properties.

Corresponds to "Matched eCPM" in the Ad Manager UI.

AD_EXCHANGE_ACTIVE_VIEW_MEASURABLE The estimated percentage of impressions generated by mapped Ad Exchange properties that are eligible for Active View measurement.

Corresponds to "Active view measurable" in the Ad Manager UI.

AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE The percentage of viewable impressions out of all measurable impressions generated by mapped Ad Exchange properties.

Corresponds to "Active view viewable" in the Ad Manager UI.

AD_EXCHANGE_AVERAGE_VIEWABLE_TIME The average time (in seconds) that an individual ad impression generated by mapped Ad Exchange properties was viewable.

Corresponds to "Average viewable time (secs)" in the Ad Manager UI.

AD_EXCHANGE_ACTIVE_VIEW_ENABLED_IMPRESSIONS Total number of impressions generated by mapped Ad Exchange properties that were eligible to measure viewability.

Corresponds to "Active view enabled impressions" in the Ad Manager UI.

AD_EXCHANGE_ACTIVE_VIEW_MEASURED_IMPRESSIONS Total number of eligible impressions generated by mapped Ad Exchange properties that were measurable by Active View.

Corresponds to "Active view measured impressions" in the Ad Manager UI.

AD_EXCHANGE_ACTIVE_VIEW_VIEWED_IMPRESSIONS Total number of Active View measurable impressions generated by mapped Ad Exchange properties that were viewable.

Corresponds to "Active view viewed impressions" in the Ad Manager UI.

AD_EXCHANGE_DEALS_BID_RESPONSES Number of responses that shows that a buyer is bidding, for mapped Ad Exchange properties.

Corresponds to "Deals bid responses" in the Ad Manager UI.

AD_EXCHANGE_DEALS_MATCHED_REQUESTS Deal ad requests for mapped Ad Exchange properties which were ?matched? with demand from the buyer associated with the Deal. Each ?Deals matched request? represents one opportunity for the Deal Buyer to serve their ad in the context of the Deal.

Corresponds to "Deals matched requests" in the Ad Manager UI.

AD_EXCHANGE_DEALS_AD_REQUESTS Total ad requests associated with a given Deal, for mapped Ad Exchange properties.

Corresponds to "Deals ad requests" in the Ad Manager UI.

AD_EXCHANGE_DEALS_MATCH_RATE Deals matched requests divided by Deals ad requests, for mapped Ad Exchange properties.

Corresponds to "Deals match rate" in the Ad Manager UI.

AD_EXCHANGE_VIDEO_QUARTILE_1 A count of how many users watch the first 25% of a video ad, for mapped Ad Exchange properties.
AD_EXCHANGE_VIDEO_QUARTILE_3 A count of how many users watch the first 75% of a video ad, for mapped Ad Exchange properties.
AD_EXCHANGE_VIDEO_TRUEVIEW_SKIP_RATE Percentage of times a user clicked Skip, for mapped Ad Exchange properties.

Corresponds to "TrueView skip rate" in the Ad Manager UI.

AD_EXCHANGE_VIDEO_TRUEVIEW_VIEWS Number of times a video ad has been viewed to completion or watched to 30 seconds, whichever happens first, for mapped Ad Exchange properties.

Corresponds to "TrueView views" in the Ad Manager UI.

AD_EXCHANGE_VIDEO_TRUEVIEW_VTR TrueView views divided by TrueView impressions, for mapped Ad Exchange properties.

Corresponds to "TrueView VTR" in the Ad Manager UI.

MEDIATION_THIRD_PARTY_ECPM Mediation third-party average cost-per-thousand-impressions.
AD_EXCHANGE_LINE_ITEM_LEVEL_TARGETED_IMPRESSIONS The number of impressions an Ad Exchange ad delivered for line item-level dynamic allocation by explicit custom criteria targeting.

Corresponds to "Ad Exchange targeted impressions" in the Ad Manager UI.

AD_EXCHANGE_LINE_ITEM_LEVEL_CLICKS The number of clicks an Ad Exchange ad delivered for line item-level dynamic allocation.

Corresponds to "Ad Exchange clicks" in the Ad Manager UI.

AD_EXCHANGE_LINE_ITEM_LEVEL_TARGETED_CLICKS The number of clicks an Ad Exchange ad delivered for line item-level dynamic allocation by explicit custom criteria targeting.

Corresponds to "Ad Exchange targeted clicks" in the Ad Manager UI.

AD_EXCHANGE_LINE_ITEM_LEVEL_CTR The ratio of clicks an Ad Exchange ad delivered to the number of impressions it delivered for line item-level dynamic allocation.

Corresponds to "Ad Exchange CTR" in the Ad Manager UI.

AD_EXCHANGE_LINE_ITEM_LEVEL_PERCENT_IMPRESSIONS The ratio of the number of impressions delivered to the total impressions delivered by Ad Exchange for line item-level dynamic allocation. Represented as a percentage.

Corresponds to "Ad Exchange impressions (%)" in the Ad Manager UI.

AD_EXCHANGE_LINE_ITEM_LEVEL_PERCENT_CLICKS The ratio of the number of clicks delivered to the total clicks delivered by Ad Exchange for line item-level dynamic allocation. Represented as a percentage.

Corresponds to "Ad Exchange clicks (%)" in the Ad Manager UI.

AD_EXCHANGE_LINE_ITEM_LEVEL_REVENUE Revenue generated from Ad Exchange ads delivered for line item-level dynamic allocation. Represented in publisher currency and time zone.

Corresponds to "Ad Exchange revenue" in the Ad Manager UI.

AD_EXCHANGE_LINE_ITEM_LEVEL_WITHOUT_CPD_PERCENT_REVENUE The ratio of revenue generated by Ad Exchange to the total revenue earned by CPM and CPC ads delivered for line item-level dynamic allocation. Represented as a percentage.

Corresponds to "Ad Exchange revenue (%)" in the Ad Manager UI.

AD_EXCHANGE_LINE_ITEM_LEVEL_WITH_CPD_PERCENT_REVENUE The ratio of revenue generated by Ad Exchange to the total revenue earned by CPM, CPC and CPD ads delivered for line item-level dynamic allocation. Represented as a percentage.
AD_EXCHANGE_LINE_ITEM_LEVEL_AVERAGE_ECPM The average estimated cost-per-thousand-impressions earned from the delivery of Ad Exchange ads for line item-level dynamic allocation.

Corresponds to "Ad Exchange average eCPM" in the Ad Manager UI.

TOTAL_INVENTORY_LEVEL_IMPRESSIONS The total number of impressions delivered by the ad servers including inventory-level dynamic allocation. DEPRECATED - use Column.TOTAL_LINE_ITEM_LEVEL_IMPRESSIONS.
TOTAL_LINE_ITEM_LEVEL_IMPRESSIONS The total number of impressions delivered including line item-level dynamic allocation.

Corresponds to "Total impressions" in the Ad Manager UI.

TOTAL_LINE_ITEM_LEVEL_TARGETED_IMPRESSIONS The total number of impressions delivered including line item-level dynamic allocation by explicit custom criteria targeting.

Corresponds to "Total targeted impressions" in the Ad Manager UI.

TOTAL_INVENTORY_LEVEL_CLICKS The total number of clicks delivered by the ad servers including inventory-level dynamic allocation. DEPRECATED - use Column.TOTAL_LINE_ITEM_LEVEL_CLICKS.
TOTAL_LINE_ITEM_LEVEL_CLICKS The total number of clicks delivered including line item-level dynamic allocation.

Corresponds to "Total clicks" in the Ad Manager UI.

TOTAL_LINE_ITEM_LEVEL_TARGETED_CLICKS The total number of clicks delivered including line item-level dynamic allocation by explicit custom criteria targeting

Corresponds to "Total targeted clicks" in the Ad Manager UI.

TOTAL_INVENTORY_LEVEL_CTR The ratio of total clicks on ads delivered by the ad servers to the total number of impressions delivered for an ad including inventory-level dynamic allocation. DEPRECATED - use Column.TOTAL_LINE_ITEM_LEVEL_CTR.
TOTAL_LINE_ITEM_LEVEL_CTR The ratio of total clicks on ads delivered by the ad servers to the total number of impressions delivered for an ad including line item-level dynamic allocation.

Corresponds to "Total CTR" in the Ad Manager UI.

TOTAL_INVENTORY_LEVEL_CPM_AND_CPC_REVENUE The total CPM and CPC revenue generated by the ad servers including inventory-level dynamic allocation. DEPRECATED - use Column.TOTAL_LINE_ITEM_LEVEL_CPM_AND_CPC_REVENUE.
TOTAL_INVENTORY_LEVEL_ALL_REVENUE The total CPM, CPC and CPD revenue generated by the ad servers including inventory-level dynamic allocation.
TOTAL_LINE_ITEM_LEVEL_CPM_AND_CPC_REVENUE The total CPM and CPC revenue generated by the ad servers including line item-level dynamic allocation.

Corresponds to "Total CPM and CPC revenue" in the Ad Manager UI.

TOTAL_LINE_ITEM_LEVEL_ALL_REVENUE The total CPM, CPC and CPD revenue generated by the ad servers including line item-level dynamic allocation.

Can correspond to any of the following in the Ad Manager UI: Total CPM, CPC, CPD, and vCPM revenue, Total CPM, CPC and CPD revenue.

TOTAL_INVENTORY_LEVEL_WITHOUT_CPD_AVERAGE_ECPM Estimated cost-per-thousand-impressions (eCPM) of CPM and CPC ads delivered by the ad servers including inventory-level dynamic allocation. DEPRECATED - use Column.TOTAL_LINE_ITEM_LEVEL_WITHOUT_CPD_AVERAGE_ECPM.
TOTAL_INVENTORY_LEVEL_WITH_CPD_AVERAGE_ECPM Estimated cost-per-thousand-impressions (eCPM) of CPM, CPC and CPD ads delivered by the ad servers including inventory-level dynamic allocation.
TOTAL_LINE_ITEM_LEVEL_WITHOUT_CPD_AVERAGE_ECPM Estimated cost-per-thousand-impressions (eCPM) of CPM and CPC ads delivered by the ad servers including line item-level dynamic allocation.

Corresponds to "Total average eCPM" in the Ad Manager UI.

TOTAL_LINE_ITEM_LEVEL_WITH_CPD_AVERAGE_ECPM Estimated cost-per-thousand-impressions (eCPM) of CPM, CPC and CPD ads delivered by the ad servers including line item-level dynamic allocation.
TOTAL_CODE_SERVED_COUNT The total number of times that the code for an ad is served by the ad server including inventory-level dynamic allocation.

Corresponds to "Total code served count" in the Ad Manager UI.

TOTAL_INVENTORY_LEVEL_UNFILLED_IMPRESSIONS The total number of missed impressions due to the ad servers' inability to find ads to serve, including inventory-level dynamic allocation.

Corresponds to "Unfilled impressions" in the Ad Manager UI.

OPTIMIZATION_CONTROL_IMPRESSIONS The number of control (unoptimized) impressions delivered for an ad for which the optimization feature has been enabled.

Corresponds to "Control impressions" in the Ad Manager UI.

OPTIMIZATION_CONTROL_CLICKS Number of clicks resulting from the delivery of control (unoptimized) impressions for an ad for which the optimization feature has been enabled.

Corresponds to "Control clicks" in the Ad Manager UI.

OPTIMIZATION_CONTROL_CTR The CTR for control (unoptimized) impressions for an order for which the optimization feature has been enabled.

Corresponds to "Control CTR" in the Ad Manager UI.

OPTIMIZATION_OPTIMIZED_IMPRESSIONS Number of optimized impressions delivered for an ad for which the optimization feature has been enabled.

Corresponds to "Optimized impressions" in the Ad Manager UI.

OPTIMIZATION_OPTIMIZED_CLICKS Number of clicks resulting from the delivery of optimized impressions for an ad for which the optimization feature has been enabled.

Corresponds to "Optimized clicks" in the Ad Manager UI.

OPTIMIZATION_NON_OPTIMIZED_IMPRESSIONS Number of non-optimized impressions delivered for an ad for which the optimization feature has been enabled.

Corresponds to "Non-optimized impressions" in the Ad Manager UI.

OPTIMIZATION_NON_OPTIMIZED_CLICKS Number of clicks resulting from the delivery of non-optimized impressions for an ad for which the optimization feature has been enabled.

Corresponds to "Non-optimized clicks" in the Ad Manager UI.

OPTIMIZATION_EXTRA_CLICKS Number of extra clicks resulting from the delivery of optimized impressions for an ad for which the optimization feature has been enabled.

Corresponds to "Extra clicks" in the Ad Manager UI.

OPTIMIZATION_OPTIMIZED_CTR The CTR for optimized impressions for an ad for which the optimization feature has been enabled.

Corresponds to "Optimized CTR" in the Ad Manager UI.

OPTIMIZATION_LIFT The percentage by which optimized CTRs are greater than the unoptimized CTRs. This is calculated as ((Column.OPTIMIZATION_OPTIMIZED_CTR/ Column.OPTIMIZATION_CONTROL_CTR) - 1) * 100 for an ad for which the optimization feature has been enabled.

Corresponds to "Lift" in the Ad Manager UI.

OPTIMIZATION_COVERAGE The line item coverage measures how often the traffic was sent for optimization.

Corresponds to "Percent optimized" in the Ad Manager UI.

OPTIMIZATION_BEHIND_SCHEDULE_IMPRESSIONS The number of impressions that were behind schedule at the time of their delivery.

Corresponds to "Impressions that are behind schedule" in the Ad Manager UI.

OPTIMIZATION_NO_CLICKS_RECORDED_IMPRESSIONS The number of impressions that did not have any clicks recorded in the recent past.

Corresponds to "Impressions with no clicks recorded" in the Ad Manager UI.

OPTIMIZATION_SPONSORSHIP_IMPRESSIONS The number of impressions that were delivered as sponsorship items.

Corresponds to "Sponsorship impressions" in the Ad Manager UI.

OPTIMIZATION_AS_FAST_AS_POSSIBLE_IMPRESSIONS The number of impressions that were set to deliver as fast as possible.

Corresponds to "Impressions serving as fast as possible" in the Ad Manager UI.

OPTIMIZATION_NO_ABSOLUTE_LIFETIME_GOAL_IMPRESSIONS The number of impressions that have no absolute lifetime delivery goals.

Corresponds to "Impressions with no lifetime goal" in the Ad Manager UI.

OPTIMIZATION_CONTROL_REVENUE Total revenue resulting from the delivery of control (unoptimized) impressions for an ad for which the optimization feature has been enabled.

Corresponds to "Control revenue" in the Ad Manager UI.

OPTIMIZATION_OPTIMIZED_REVENUE Total revenue resulting from the delivery of optimized impressions for an ad for which the optimization feature has been enabled.

Corresponds to "Optimized revenue" in the Ad Manager UI.

OPTIMIZATION_CONTROL_ECPM Estimated cost-per-thousand-impressions (eCPM) of control (unoptimized) impressions for an ad for which the optimization feature has been enabled.

Corresponds to "Control eCPM" in the Ad Manager UI.

OPTIMIZATION_OPTIMIZED_ECPM Estimated cost-per-thousand-impressions (eCPM) of optimized impressions for an ad for which the optimization feature has been enabled.

Corresponds to "Optimized eCPM" in the Ad Manager UI.

OPTIMIZATION_FREED_UP_IMPRESSIONS Freed-up impressions as a result of optimization.

Corresponds to "Freed-up impressions" in the Ad Manager UI.

OPTIMIZATION_ECPM_LIFT Relative change in eCPM as a result of optimization.

Corresponds to "eCPM lift" in the Ad Manager UI.

REACH_FREQUENCY The average number of ads displayed to each unique visitor.

Corresponds to "Average impressions / visitor" in the Ad Manager UI.

REACH_AVERAGE_REVENUE The average revenue earned per unique visitor.

Corresponds to "Average revenue / visitor" in the Ad Manager UI.

REACH The number of unique visitors.

To maintain user privacy, "Unique visitors" totaling 0-99 won't be displayed in the report and will appear empty.

Corresponds to "Unique visitors" in the Ad Manager UI.

GRP_POPULATION The number of people in the given demographic bucket.

Corresponds to "Population" in the Ad Manager UI.

GRP_UNIQUE_AUDIENCE The number of unique users reached in the given demographic bucket.

Corresponds to "Unique viewers" in the Ad Manager UI.

GRP_UNIQUE_AUDIENCE_SHARE Percentage of the number of unique users reached in the given demographic bucket (out of the number of unique users reached in all demographics).

Corresponds to "% Composition unique viewers" in the Ad Manager UI.

GRP_AUDIENCE_IMPRESSIONS The number of impressions in the given demographic bucket.

Corresponds to "Impressions" in the Ad Manager UI.

GRP_AUDIENCE_IMPRESSIONS_SHARE Percentage of the number of impressions in the given demographic bucket (out of the number of impressions in all demographics).

Corresponds to "% Composition impressions" in the Ad Manager UI.

GRP_AUDIENCE_REACH The audience reach calculated as GRP_UNIQUE_AUDIENCE / GRP_POPULATION.

Corresponds to "% Population reach" in the Ad Manager UI.

GRP_AUDIENCE_AVERAGE_FREQUENCY The audience average frequency calculated as GRP_AUDIENCE_IMPRESSIONS / GRP_UNIQUE_AUDIENCE.

Corresponds to "Average frequency" in the Ad Manager UI.

GRP_GROSS_RATING_POINTS The gross rating points (GRP) calculated as GRP_AUDIENCE_REACH * GRP_AUDIENCE_AVERAGE_FREQUENCY * 100.

Corresponds to "Target rating points" in the Ad Manager UI.

SDK_MEDIATION_CREATIVE_IMPRESSIONS The number of impressions for a particular SDK mediation creative.

Corresponds to "SDK mediation creative impressions" in the Ad Manager UI.

SDK_MEDIATION_CREATIVE_CLICKS The number of clicks for a particular SDK mediation creative.

Corresponds to "SDK mediation creative clicks" in the Ad Manager UI.

SELL_THROUGH_FORECASTED_IMPRESSIONS The number of forecasted impressions for future sell-through reports.

This metric is available for the next 90 days with a daily break down and for the next 12 months with a monthly break down.

Corresponds to "Forecasted impressions" in the Ad Manager UI.

SELL_THROUGH_AVAILABLE_IMPRESSIONS The number of available impressions for future sell-through reports.

This metric is available for the next 90 days with a daily break down and for the next 12 months with a monthly break down.

Corresponds to "Available impressions" in the Ad Manager UI.

SELL_THROUGH_RESERVED_IMPRESSIONS The number of reserved impressions for future sell-through reports.

This metric is available for the next 90 days with a daily break down and for the next 12 months with a monthly break down.

Corresponds to "Reserved impressions" in the Ad Manager UI.

SELL_THROUGH_SELL_THROUGH_RATE The sell-through rate for impressions for future sell-through reports.

This metric is available for the next 90 days with a daily break down and for the next 12 months with a monthly break down.

Corresponds to "Sell-through rate" in the Ad Manager UI.

RICH_MEDIA_BACKUP_IMAGES The total number of times a backup image is served in place of a rich media ad.

Corresponds to "Backup image impressions" in the Ad Manager UI.

RICH_MEDIA_DISPLAY_TIME The amount of time(seconds) that each rich media ad is displayed to users.

Corresponds to "Total display time" in the Ad Manager UI.

RICH_MEDIA_AVERAGE_DISPLAY_TIME The average amount of time(seconds) that each rich media ad is displayed to users.

Corresponds to "Average display time" in the Ad Manager UI.

RICH_MEDIA_EXPANSIONS The number of times an expanding ad was expanded.

Corresponds to "Total expansions" in the Ad Manager UI.

RICH_MEDIA_EXPANDING_TIME The average amount of time(seconds) that an expanding ad is viewed in an expanded state.

Corresponds to "Average expanding time" in the Ad Manager UI.

RICH_MEDIA_INTERACTION_TIME The average amount of time(seconds) that a user interacts with a rich media ad.

Corresponds to "Interaction time" in the Ad Manager UI.

RICH_MEDIA_INTERACTION_COUNT The number of times that a user interacts with a rich media ad.

Corresponds to "Total interactions" in the Ad Manager UI.

RICH_MEDIA_INTERACTION_RATE The ratio of rich media ad interactions to the number of times the ad was displayed. Represented as a percentage.

Corresponds to "Interaction rate" in the Ad Manager UI.

RICH_MEDIA_AVERAGE_INTERACTION_TIME The average amount of time(seconds) that a user interacts with a rich media ad.

Corresponds to "Average interaction time" in the Ad Manager UI.

RICH_MEDIA_INTERACTION_IMPRESSIONS The number of impressions where a user interacted with a rich media ad.

Corresponds to "Interactive impressions" in the Ad Manager UI.

RICH_MEDIA_MANUAL_CLOSES The number of times that a user manually closes a floating, expanding, in-page with overlay, or in-page with floating ad.

Corresponds to "Manual closes" in the Ad Manager UI.

RICH_MEDIA_FULL_SCREEN_IMPRESSIONS A metric that measures an impression only once when a user opens an ad in full screen mode.

Corresponds to "Full-screen impressions" in the Ad Manager UI.

RICH_MEDIA_VIDEO_INTERACTIONS The number of times a user clicked on the graphical controls of a video player.

Corresponds to "Total video interactions" in the Ad Manager UI.

RICH_MEDIA_VIDEO_INTERACTION_RATE The ratio of video interactions to video plays. Represented as a percentage.

Corresponds to "Video interaction rate" in the Ad Manager UI.

RICH_MEDIA_VIDEO_MUTES The number of times a rich media video was muted.

Corresponds to "Mute" in the Ad Manager UI.

RICH_MEDIA_VIDEO_PAUSES The number of times a rich media video was paused.

Corresponds to "Pause" in the Ad Manager UI.

RICH_MEDIA_VIDEO_PLAYES The number of times a rich media video was played.

Corresponds to "Plays" in the Ad Manager UI.

RICH_MEDIA_VIDEO_MIDPOINTS The number of times a rich media video was played upto midpoint.

Corresponds to "Midpoint" in the Ad Manager UI.

RICH_MEDIA_VIDEO_COMPLETES The number of times a rich media video was fully played.

Corresponds to "Complete" in the Ad Manager UI.

RICH_MEDIA_VIDEO_REPLAYS The number of times a rich media video was restarted.

Corresponds to "Replays" in the Ad Manager UI.

RICH_MEDIA_VIDEO_STOPS The number of times a rich media video was stopped.

Corresponds to "Stops" in the Ad Manager UI.

RICH_MEDIA_VIDEO_UNMUTES The number of times a rich media video was unmuted.

Corresponds to "Unmute" in the Ad Manager UI.

RICH_MEDIA_VIDEO_VIEW_TIME The average amount of time(seconds) that a rich media video was viewed per view.

Corresponds to "Average view time" in the Ad Manager UI.

RICH_MEDIA_VIDEO_VIEW_RATE The percentage of a video watched by a user.

Corresponds to "View rate" in the Ad Manager UI.

RICH_MEDIA_CUSTOM_EVENT_TIME The amount of time (seconds) that a user interacts with a rich media ad.

Corresponds to "Custom event - time" in the Ad Manager UI.

RICH_MEDIA_CUSTOM_EVENT_COUNT The number of times a user views and interacts with a specified part of a rich media ad.

Corresponds to "Custom event - count" in the Ad Manager UI.

VIDEO_VIEWERSHIP_START The number of impressions where the video was played.

Corresponds to "Start" in the Ad Manager UI.

VIDEO_VIEWERSHIP_FIRST_QUARTILE The number of times the video played to 25% of its length.

Corresponds to "First quartile" in the Ad Manager UI.

VIDEO_VIEWERSHIP_MIDPOINT The number of times the video reached its midpoint during play.

Corresponds to "Midpoint" in the Ad Manager UI.

VIDEO_VIEWERSHIP_THIRD_QUARTILE The number of times the video played to 75% of its length.

Corresponds to "Third quartile" in the Ad Manager UI.

VIDEO_VIEWERSHIP_COMPLETE The number of times the video played to completion.

Corresponds to "Complete" in the Ad Manager UI.

VIDEO_VIEWERSHIP_AVERAGE_VIEW_RATE Average percentage of the video watched by users.

Corresponds to "Average view rate" in the Ad Manager UI.

VIDEO_VIEWERSHIP_AVERAGE_VIEW_TIME Average time(seconds) users watched the video.

Corresponds to "Average view time" in the Ad Manager UI.

VIDEO_VIEWERSHIP_COMPLETION_RATE Percentage of times the video played to the end.

Corresponds to "Completion rate" in the Ad Manager UI.

VIDEO_VIEWERSHIP_TOTAL_ERROR_COUNT The number of times an error occurred, such as a VAST redirect error, a video playback error, or an invalid response error.

Corresponds to "Total error count" in the Ad Manager UI.

VIDEO_VIEWERSHIP_VIDEO_LENGTH Duration of the video creative.

Corresponds to "Video length" in the Ad Manager UI.

VIDEO_VIEWERSHIP_SKIP_BUTTON_SHOWN The number of times a skip button is shown in video.

Corresponds to "Skip button shown" in the Ad Manager UI.

VIDEO_VIEWERSHIP_ENGAGED_VIEW The number of engaged views i.e. ad is viewed to completion or for 30s, whichever comes first.

Corresponds to "Engaged view" in the Ad Manager UI.

VIDEO_VIEWERSHIP_VIEW_THROUGH_RATE View-through rate represented as a percentage.

Corresponds to "View-through rate" in the Ad Manager UI.

VIDEO_VIEWERSHIP_AUTO_PLAYS Number of times that the publisher specified a video ad played automatically.

Corresponds to "Auto-plays" in the Ad Manager UI.

VIDEO_VIEWERSHIP_CLICK_TO_PLAYS Number of times that the publisher specified a video ad was clicked to play.

Corresponds to "Click-to-plays" in the Ad Manager UI.

VIDEO_VIEWERSHIP_TOTAL_ERROR_RATE Error rate is the percentage of video error count from (error count + total impressions).

Corresponds to "Total error rate" in the Ad Manager UI.

VIDEO_ERRORS_VAST_ERROR_100_COUNT Number of VAST video errors of type 100.

Corresponds to "VAST error 100 count" in the Ad Manager UI.

VIDEO_ERRORS_VAST_ERROR_101_COUNT Number of VAST video errors of type 101.

Corresponds to "VAST error 101 count" in the Ad Manager UI.

VIDEO_ERRORS_VAST_ERROR_102_COUNT Number of VAST video errors of type 102.

Corresponds to "VAST error 102 count" in the Ad Manager UI.

VIDEO_ERRORS_VAST_ERROR_200_COUNT Number of VAST video errors of type 200.

Corresponds to "VAST error 200 count" in the Ad Manager UI.

VIDEO_ERRORS_VAST_ERROR_201_COUNT Number of VAST video errors of type 201.

Corresponds to "VAST error 201 count" in the Ad Manager UI.

VIDEO_ERRORS_VAST_ERROR_202_COUNT Number of VAST video errors of type 202.

Corresponds to "VAST error 202 count" in the Ad Manager UI.

VIDEO_ERRORS_VAST_ERROR_203_COUNT Number of VAST video errors of type 203.

Corresponds to "VAST error 203 count" in the Ad Manager UI.

VIDEO_ERRORS_VAST_ERROR_300_COUNT Number of VAST video errors of type 300.

Corresponds to "VAST error 300 count" in the Ad Manager UI.

VIDEO_ERRORS_VAST_ERROR_301_COUNT Number of VAST video errors of type 301.

Corresponds to "VAST error 301 count" in the Ad Manager UI.

VIDEO_ERRORS_VAST_ERROR_302_COUNT Number of VAST video errors of type 302.

Corresponds to "VAST error 302 count" in the Ad Manager UI.

VIDEO_ERRORS_VAST_ERROR_303_COUNT Number of VAST video errors of type 303.

Corresponds to "VAST error 303 count" in the Ad Manager UI.

VIDEO_ERRORS_VAST_ERROR_400_COUNT Number of VAST video errors of type 400.

Corresponds to "VAST error 400 count" in the Ad Manager UI.

VIDEO_ERRORS_VAST_ERROR_401_COUNT Number of VAST video errors of type 401.

Corresponds to "VAST error 401 count" in the Ad Manager UI.

VIDEO_ERRORS_VAST_ERROR_402_COUNT Number of VAST video errors of type 402.

Corresponds to "VAST error 402 count" in the Ad Manager UI.

VIDEO_ERRORS_VAST_ERROR_403_COUNT Number of VAST video errors of type 403.

Corresponds to "VAST error 403 count" in the Ad Manager UI.

VIDEO_ERRORS_VAST_ERROR_405_COUNT Number of VAST video errors of type 405.

Corresponds to "VAST error 405 count" in the Ad Manager UI.

VIDEO_ERRORS_VAST_ERROR_500_COUNT Number of VAST video errors of type 500.

Corresponds to "VAST error 500 count" in the Ad Manager UI.

VIDEO_ERRORS_VAST_ERROR_501_COUNT Number of VAST video errors of type 501.

Corresponds to "VAST error 501 count" in the Ad Manager UI.

VIDEO_ERRORS_VAST_ERROR_502_COUNT Number of VAST video errors of type 502.

Corresponds to "VAST error 502 count" in the Ad Manager UI.

VIDEO_ERRORS_VAST_ERROR_503_COUNT Number of VAST video errors of type 503.

Corresponds to "VAST error 503 count" in the Ad Manager UI.

VIDEO_ERRORS_VAST_ERROR_600_COUNT Number of VAST video errors of type 600.

Corresponds to "VAST error 600 count" in the Ad Manager UI.

VIDEO_ERRORS_VAST_ERROR_601_COUNT Number of VAST video errors of type 601.

Corresponds to "VAST error 601 count" in the Ad Manager UI.

VIDEO_ERRORS_VAST_ERROR_602_COUNT Number of VAST video errors of type 602.

Corresponds to "VAST error 602 count" in the Ad Manager UI.

VIDEO_ERRORS_VAST_ERROR_603_COUNT Number of VAST video errors of type 603.

Corresponds to "VAST error 603 count" in the Ad Manager UI.

VIDEO_ERRORS_VAST_ERROR_604_COUNT Number of VAST video errors of type 604.

Corresponds to "VAST error 604 count" in the Ad Manager UI.

VIDEO_ERRORS_VAST_ERROR_900_COUNT Number of VAST video errors of type 900.

Corresponds to "VAST error 900 count" in the Ad Manager UI.

VIDEO_ERRORS_VAST_ERROR_901_COUNT Number of VAST video errors of type 901.

Corresponds to "VAST error 901 count" in the Ad Manager UI.

VIDEO_INTERACTION_PAUSE Video interaction event: The number of times user paused ad clip.

Corresponds to "Pause" in the Ad Manager UI.

VIDEO_INTERACTION_RESUME Video interaction event: The number of times the user unpaused the video.

Corresponds to "Resume" in the Ad Manager UI.

VIDEO_INTERACTION_REWIND Video interaction event: The number of times a user rewinds the video.

Corresponds to "Rewind" in the Ad Manager UI.

VIDEO_INTERACTION_MUTE Video interaction event: The number of times video player was in mute state during play of ad clip.

Corresponds to "Mute" in the Ad Manager UI.

VIDEO_INTERACTION_UNMUTE Video interaction event: The number of times a user unmutes the video.

Corresponds to "Unmute" in the Ad Manager UI.

VIDEO_INTERACTION_COLLAPSE Video interaction event: The number of times a user collapses a video, either to its original size or to a different size.

Corresponds to "Collapse" in the Ad Manager UI.

VIDEO_INTERACTION_EXPAND Video interaction event: The number of times a user expands a video.

Corresponds to "Expand" in the Ad Manager UI.

VIDEO_INTERACTION_FULL_SCREEN Video interaction event: The number of times ad clip played in full screen mode.

Corresponds to "Full screen" in the Ad Manager UI.

VIDEO_INTERACTION_AVERAGE_INTERACTION_RATE Video interaction event: The number of user interactions with a video, on average, such as pause, full screen, mute, etc.

Corresponds to "Average interaction rate" in the Ad Manager UI.

VIDEO_INTERACTION_VIDEO_SKIPS Video interaction event: The number of times a skippable video is skipped.

Corresponds to "Video skipped" in the Ad Manager UI.

VIDEO_OPTIMIZATION_CONTROL_STARTS The number of control starts.

Corresponds to "Control starts" in the Ad Manager UI.

VIDEO_OPTIMIZATION_OPTIMIZED_STARTS The number of optimized starts.

Corresponds to "Optimized starts" in the Ad Manager UI.

VIDEO_OPTIMIZATION_CONTROL_COMPLETES The number of control completes.

Corresponds to "Control completes" in the Ad Manager UI.

VIDEO_OPTIMIZATION_OPTIMIZED_COMPLETES The number of optimized completes.

Corresponds to "Optimized completes" in the Ad Manager UI.

VIDEO_OPTIMIZATION_CONTROL_COMPLETION_RATE The rate of control completions.

Corresponds to "Control completion rate" in the Ad Manager UI.

VIDEO_OPTIMIZATION_OPTIMIZED_COMPLETION_RATE The rate of optimized completions.

Corresponds to "Optimized completion rate" in the Ad Manager UI.

VIDEO_OPTIMIZATION_COMPLETION_RATE_LIFT The percentage by which optimized completion rate is greater than the unoptimized completion rate. This is calculated as (( Column.VIDEO_OPTIMIZATION_OPTIMIZED_COMPLETION_RATE/ Column.VIDEO_OPTIMIZATION_CONTROL_COMPLETION_RATE) - 1) * 100 for an ad for which the optimization feature has been enabled.

Corresponds to "Completion rate lift" in the Ad Manager UI.

VIDEO_OPTIMIZATION_CONTROL_SKIP_BUTTON_SHOWN The number of control skip buttons shown.

Corresponds to "Control skip button shown" in the Ad Manager UI.

VIDEO_OPTIMIZATION_OPTIMIZED_SKIP_BUTTON_SHOWN The number of optimized skip buttons shown.

Corresponds to "Optimized skip button shown" in the Ad Manager UI.

VIDEO_OPTIMIZATION_CONTROL_ENGAGED_VIEW The number of control engaged views.

Corresponds to "Control engaged view" in the Ad Manager UI.

VIDEO_OPTIMIZATION_OPTIMIZED_ENGAGED_VIEW The number of optimized engaged views.

Corresponds to "Optimized engaged view" in the Ad Manager UI.

VIDEO_OPTIMIZATION_CONTROL_VIEW_THROUGH_RATE The control view-through rate.

Corresponds to "Control view-through rate" in the Ad Manager UI.

VIDEO_OPTIMIZATION_OPTIMIZED_VIEW_THROUGH_RATE The optimized view-through rate.

Corresponds to "Optimized view-through rate" in the Ad Manager UI.

VIDEO_OPTIMIZATION_VIEW_THROUGH_RATE_LIFT The percentage by which optimized view-through rate is greater than the unoptimized view-through rate. This is calculated as (( Column.VIDEO_OPTIMIZATION_OPTIMIZED_VIEW_THROUGH_RATE/ Column.VIDEO_OPTIMIZATION_CONTROL_VIEW_THROUGH_RATE) - 1) * 100 for an ad for which the optimization feature has been enabled.

Corresponds to "View-through rate lift" in the Ad Manager UI.

TOTAL_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS The total number of impressions viewed on the user's screen.

Corresponds to "Total Active View viewable impressions" in the Ad Manager UI.

TOTAL_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS The total number of impressions that were sampled and measured by active view.

Corresponds to "Total Active View measurable impressions" in the Ad Manager UI.

TOTAL_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE The percentage of total impressions viewed on the user's screen (out of the total impressions measurable by active view).
TOTAL_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS Total number of impressions that were eligible to measure viewability.

Corresponds to "Total Active View eligible impressions" in the Ad Manager UI.

TOTAL_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE The percentage of total impressions that were measurable by active view (out of all the total impressions sampled for active view).

Corresponds to "Total Active View % measurable impressions" in the Ad Manager UI.

TOTAL_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME Active View total average time in seconds that specific impressions are reported as being viewable.

Corresponds to "Total Active View Average Viewable Time (seconds)" in the Ad Manager UI.

AD_SERVER_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS The number of impressions delivered by the ad server viewed on the user's screen.

Corresponds to "Ad server Active View viewable impressions" in the Ad Manager UI.

AD_SERVER_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS The number of impressions delivered by the ad server that were sampled, and measurable by active view.

Corresponds to "Ad server Active View measurable impressions" in the Ad Manager UI.

AD_SERVER_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE The percentage of impressions delivered by the ad server viewed on the user's screen (out of the ad server impressions measurable by active view).

Corresponds to "Ad server Active View % viewable impressions" in the Ad Manager UI.

AD_SERVER_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS Total number of impressions delivered by the ad server that were eligible to measure viewability.

Corresponds to "Ad server Active View eligible impressions" in the Ad Manager UI.

AD_SERVER_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE The percentage of impressions delivered by the ad server that were measurable by active view ( out of all the ad server impressions sampled for active view).

Corresponds to "Ad server Active View % measurable impressions" in the Ad Manager UI.

AD_SERVER_ACTIVE_VIEW_REVENUE Active View ad server revenue.

Corresponds to "Ad Server Active View Revenue" in the Ad Manager UI.

AD_SERVER_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME Active View ad server average time in seconds that specific impressions are reported as being viewable.

Corresponds to "Ad Server Active View Average Viewable Time (seconds)" in the Ad Manager UI.

ADSENSE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS The number of impressions delivered by AdSense viewed on the user's screen,

Corresponds to "AdSense Active View viewable impressions" in the Ad Manager UI.

ADSENSE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS The number of impressions delivered by AdSense that were sampled, and measurable by active view.

Corresponds to "AdSense Active View measurable impressions" in the Ad Manager UI.

ADSENSE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE The percentage of impressions delivered by AdSense viewed on the user's screen (out of AdSense impressions measurable by active view).

Corresponds to "AdSense Active View % viewable impressions" in the Ad Manager UI.

ADSENSE_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS Total number of impressions delivered by AdSense that were eligible to measure viewability.

Corresponds to "AdSense Active View eligible impressions" in the Ad Manager UI.

ADSENSE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE The percentage of impressions delivered by AdSense that were measurable by active view ( out of all AdSense impressions sampled for active view).

Corresponds to "AdSense Active View % measurable impressions" in the Ad Manager UI.

ADSENSE_ACTIVE_VIEW_REVENUE Active View AdSense revenue.

Corresponds to "AdSense Active View Revenue" in the Ad Manager UI.

ADSENSE_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME Active View AdSense average time in seconds that specific impressions are reported as being viewable.

Corresponds to "AdSense Active View Average Viewable Time (seconds)" in the Ad Manager UI.

AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS The number of impressions delivered by Ad Exchange viewed on the user's screen,

Corresponds to "Ad Exchange Active View viewable impressions" in the Ad Manager UI.

AD_EXCHANGE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS The number of impressions delivered by Ad Exchange that were sampled, and measurable by active view.

Corresponds to "Ad Exchange Active View measurable impressions" in the Ad Manager UI.

AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE The percentage of impressions delivered by Ad Exchange viewed on the user's screen (out of Ad Exchange impressions measurable by active view).

Corresponds to "Ad Exchange Active View % viewable impressions" in the Ad Manager UI.

AD_EXCHANGE_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS Total number of impressions delivered by Ad Exchange that were eligible to measure viewability.

Corresponds to "Ad Exchange Active View eligible impressions" in the Ad Manager UI.

AD_EXCHANGE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE The percentage of impressions delivered by Ad Exchange that were measurable by active view ( out of all Ad Exchange impressions sampled for active view).

Corresponds to "Ad Exchange Active View % measurable impressions" in the Ad Manager UI.

AD_EXCHANGE_ACTIVE_VIEW_REVENUE Active View AdExchange revenue.

Corresponds to "Ad Exchange Active View Revenue" in the Ad Manager UI.

AD_EXCHANGE_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME Active View AdExchange average time in seconds that specific impressions are reported as being viewable.

Corresponds to "Ad Exchange Active View Average Viewable Time (seconds)" in the Ad Manager UI.

TOTAL_ACTIVE_VIEW_REVENUE Active View total revenue.

Corresponds to "Total Active View Revenue" in the Ad Manager UI.

VIEW_THROUGH_CONVERSIONS Number of view-through conversions.
CONVERSIONS_PER_THOUSAND_IMPRESSIONS Number of view-through conversions per thousand impressions.

Corresponds to "Conversions per thousand impressions" in the Ad Manager UI.

CLICK_THROUGH_CONVERSIONS Number of click-through conversions.

Corresponds to "Click-through conversions" in the Ad Manager UI.

CONVERSIONS_PER_CLICK Number of click-through conversions per click.

Corresponds to "Conversions per click" in the Ad Manager UI.

VIEW_THROUGH_REVENUE Revenue for view-through conversions.

Corresponds to "Advertiser view-through sales" in the Ad Manager UI.

CLICK_THROUGH_REVENUE Revenue for click-through conversions.

Corresponds to "Advertiser click-through sales" in the Ad Manager UI.

TOTAL_CONVERSIONS Total number of conversions.

Corresponds to "Total conversions" in the Ad Manager UI.

TOTAL_CONVERSION_REVENUE Total revenue for conversions.

Corresponds to "Total advertiser sales" in the Ad Manager UI.

DYNAMIC_ALLOCATION_OPPORTUNITY_IMPRESSIONS_COMPETING_TOTAL The number of impressions sent to Ad Exchange / AdSense, regardless of whether they won or lost (total number of dynamic allocation impressions).

Corresponds to "Impressions competing" in the Ad Manager UI.

DYNAMIC_ALLOCATION_OPPORTUNITY_UNFILLED_IMPRESSIONS_COMPETING The number of unfilled queries that attempted dynamic allocation by Ad Exchange / AdSense.

Corresponds to "Unfilled competing impressions" in the Ad Manager UI.

DYNAMIC_ALLOCATION_OPPORTUNITY_ELIGIBLE_IMPRESSIONS_TOTAL The number of Ad Exchange / AdSense and Ad Manager impressions.

Corresponds to "Eligible impressions" in the Ad Manager UI.

DYNAMIC_ALLOCATION_OPPORTUNITY_IMPRESSIONS_NOT_COMPETING_TOTAL The difference between eligible impressions and competing impressions in dynamic allocation.
DYNAMIC_ALLOCATION_OPPORTUNITY_IMPRESSIONS_NOT_COMPETING_PERCENT_TOTAL The percentage of eligible impressions that are not competing in dynamic allocation.

Corresponds to "Impressions not competing (%)" in the Ad Manager UI.

DYNAMIC_ALLOCATION_OPPORTUNITY_SATURATION_RATE_TOTAL The percent of eligible impressions participating in dynamic allocation.
DYNAMIC_ALLOCATION_OPPORTUNITY_MATCH_RATE_TOTAL The percent of total dynamic allocation queries that won.

Corresponds to "Dynamic allocation match rate" in the Ad Manager UI.

CONTRACTED_REVENUE_CONTRACTED_NET_REVENUE The contracted net revenue of the ProposalLineItem.

Corresponds to "Contracted revenue (net)" in the Ad Manager UI.

CONTRACTED_REVENUE_LOCAL_CONTRACTED_NET_REVENUE The contracted net revenue in the local currency of the ProposalLineItem. See CONTRACTED_REVENUE_CONTRACTED_NET_REVENUE

Can correspond to any of the following in the Ad Manager UI: Contracted revenue (local), Contracted revenue (net) (local).

CONTRACTED_REVENUE_CONTRACTED_GROSS_REVENUE The contracted gross revenue of the ProposalLineItem, including agency commission.

Corresponds to "Contracted revenue (gross)" in the Ad Manager UI.

CONTRACTED_REVENUE_LOCAL_CONTRACTED_GROSS_REVENUE The contracted gross revenue in the local currency of the ProposalLineItem, including agency commission. See CONTRACTED_REVENUE_CONTRACTED_GROSS_REVENUE

Corresponds to "Contracted revenue (gross) (local)" in the Ad Manager UI.

CONTRACTED_REVENUE_CONTRACTED_VAT The value added tax on contracted net revenue of the ProposalLineItem or Proposal.

Corresponds to "Contracted VAT" in the Ad Manager UI.

CONTRACTED_REVENUE_LOCAL_CONTRACTED_VAT The value added tax on contracted net revenue in the local currency of the ProposalLineItem or Proposal. See CONTRACTED_REVENUE_CONTRACTED_VAT

Corresponds to "Contracted VAT (local)" in the Ad Manager UI.

CONTRACTED_REVENUE_CONTRACTED_AGENCY_COMMISSION The contracted agency commission of the ProposalLineItem or Proposal.

Corresponds to "Contracted agency commission" in the Ad Manager UI.

CONTRACTED_REVENUE_LOCAL_CONTRACTED_AGENCY_COMMISSION The contracted agency commission in the local currency of the ProposalLineItem or Proposal. See CONTRACTED_REVENUE_CONTRACTED_AGENCY_COMMISSION

Corresponds to "Contracted agency commission (local)" in the Ad Manager UI.

SALES_CONTRACT_CONTRACTED_IMPRESSIONS The contracted impressions of the ProposalLineItem.

Corresponds to "Contracted impressions" in the Ad Manager UI.

SALES_CONTRACT_CONTRACTED_CLICKS The contracted clicks of the ProposalLineItem.

Corresponds to "Contracted clicks" in the Ad Manager UI.

SALES_CONTRACT_CONTRACTED_VOLUME The contracted volume of the ProposalLineItem. Volume represents impressions for rate type CPM, clicks for CPC, and days for CPD.

Corresponds to "Contracted volume" in the Ad Manager UI.

SALES_CONTRACT_BUDGET The budget of the Proposal.

Corresponds to "Budget" in the Ad Manager UI.

SALES_CONTRACT_REMAINING_BUDGET The remaining budget of the Proposal. It is calculated by subtracting the contracted net revenue from the budget.

Corresponds to "Remaining budget" in the Ad Manager UI.

SALES_CONTRACT_BUFFERED_IMPRESSIONS The buffered impressions of the ProposalLineItem.

Corresponds to "Buffered impressions" in the Ad Manager UI.

SALES_CONTRACT_BUFFERED_CLICKS The buffered clicks of the ProposalLineItem.

Corresponds to "Buffered clicks" in the Ad Manager UI.

SCHEDULED_SCHEDULED_IMPRESSIONS The scheduled impressions of a ProposalLineItem. It is the sum of SALES_CONTRACT_CONTRACTED_IMPRESSIONS and SALES_CONTRACT_BUFFERED_IMPRESSIONS.

Corresponds to "Scheduled impressions" in the Ad Manager UI.

SCHEDULED_SCHEDULED_CLICKS The scheduled clicks of a ProposalLineItem. It is the sum of SALES_CONTRACT_CONTRACTED_CLICKS and SALES_CONTRACT_BUFFERED_CLICKS.

Corresponds to "Scheduled clicks" in the Ad Manager UI.

SCHEDULED_SCHEDULED_VOLUME The scheduled volume of a ProposalLineItem. It is the sum of SALES_CONTRACT_CONTRACTED_VOLUME and buffered volume.

Corresponds to "Scheduled volume" in the Ad Manager UI.

SCHEDULED_SCHEDULED_NET_REVENUE The scheduled net revenue of a ProposalLineItem.

Corresponds to "Scheduled revenue (net)" in the Ad Manager UI.

SCHEDULED_LOCAL_SCHEDULED_NET_REVENUE The scheduled net revenue in the local currency of a ProposalLineItem.

Corresponds to "Scheduled revenue (net) (local)" in the Ad Manager UI.

SCHEDULED_SCHEDULED_GROSS_REVENUE The scheduled gross revenue of a ProposalLineItem.

Corresponds to "Scheduled revenue (gross)" in the Ad Manager UI.

SCHEDULED_LOCAL_SCHEDULED_GROSS_REVENUE The scheduled gross revenue in the local currency of a ProposalLineItem.

Corresponds to "Scheduled revenue (gross) (local)" in the Ad Manager UI.

SALES_TOTAL_TOTAL_BUDGET The total budget of the Proposal. It differs from SALES_CONTRACT_BUDGET since it always contains the total budget, not the prorated budget.

Corresponds to "Total budget" in the Ad Manager UI.

SALES_TOTAL_TOTAL_REMAINING_BUDGET The total remaining budget of the Proposal. It differs from SALES_CONTRACT_REMAINING_BUDGET since it always contains the total remaining budget, not the prorated remaining budget.

Corresponds to "Total remaining budget" in the Ad Manager UI.

SALES_TOTAL_TOTAL_CONTRACTED_VOLUME The total contracted volume of the ProposalLineItem. It differs from SALES_CONTRACT_CONTRACTED_VOLUME that the volume is not prorated with regard to the date range.

Corresponds to "Total contracted volume" in the Ad Manager UI.

SALES_TOTAL_TOTAL_CONTRACTED_NET_REVENUE The total contracted net revenue of the ProposalLineItem. It differs from CONTRACTED_REVENUE_CONTRACTED_NET_REVENUE that the revenue is not prorated with regard to the date range.

Corresponds to "Total contracted revenue (net)" in the Ad Manager UI.

SALES_TOTAL_LOCAL_TOTAL_CONTRACTED_NET_REVENUE The total contracted net revenue in the local currency of the ProposalLineItem. It differs from CONTRACTED_REVENUE_LOCAL_CONTRACTED_NET_REVENUE that the revenue is not prorated with regard to the date range.

See SALES_TOTAL_TOTAL_CONTRACTED_NET_REVENUE

Corresponds to "Total contracted revenue (net) (local)" in the Ad Manager UI.

SALES_TOTAL_TOTAL_CONTRACTED_GROSS_REVENUE The total contracted gross revenue of the ProposalLineItem. It differs from CONTRACTED_REVENUE_CONTRACTED_GROSS_REVENUE that the revenue is not prorated with regard to the date range.

Corresponds to "Total contracted revenue (gross)" in the Ad Manager UI.

SALES_TOTAL_LOCAL_TOTAL_CONTRACTED_GROSS_REVENUE The total contracted gross revenue in the local currency of the ProposalLineItem. It differs from CONTRACTED_REVENUE_LOCAL_CONTRACTED_GROSS_REVENUE that the revenue is not prorated with regard to the date range.

See SALES_TOTAL_TOTAL_CONTRACTED_GROSS_REVENUE

Corresponds to "Total contracted revenue (gross) (local)" in the Ad Manager UI.

SALES_TOTAL_TOTAL_CONTRACTED_AGENCY_COMMISSION The total contracted agency commission of the ProposalLineItem. It differs from CONTRACTED_REVENUE_CONTRACTED_AGENCY_COMMISSION that the revenue is not prorated with regard to the date range.

Corresponds to "Total contracted agency commission" in the Ad Manager UI.

SALES_TOTAL_LOCAL_TOTAL_CONTRACTED_AGENCY_COMMISSION The total contracted agency commission in the local currency of the ProposalLineItem. It differs from CONTRACTED_REVENUE_LOCAL_CONTRACTED_AGENCY_COMMISSION that the revenue is not prorated with regard to the date range.

See SALES_TOTAL_TOTAL_CONTRACTED_AGENCY_COMMISSION

Corresponds to "Total contracted agency commission (local)" in the Ad Manager UI.

SALES_TOTAL_TOTAL_CONTRACTED_NET_REVENUE_WITH_VAT The total net revenue plus its value added tax of the ProposalLineItem. The revenue is not prorated with regard to the date range.

Corresponds to "Total contracted revenue with VAT (net)" in the Ad Manager UI.

SALES_TOTAL_LOCAL_TOTAL_CONTRACTED_NET_REVENUE_WITH_VAT The total net revenue plus its value added tax in the local currency of the ProposalLineItem. The revenue is not prorated with regard to the date range.

See SALES_TOTAL_TOTAL_CONTRACTED_WITH_VAT

Corresponds to "Total contracted revenue with VAT (net) (local)" in the Ad Manager UI.

SALES_TOTAL_TOTAL_SCHEDULED_VOLUME The total scheduled volume of the ProposalLineItem. It differs from SCHEDULED_SCHEDULED_VOLUME that the volume is not prorated with regard to the date range.

Corresponds to "Total scheduled volume" in the Ad Manager UI.

SALES_TOTAL_TOTAL_SCHEDULED_NET_REVENUE The total scheduled net revenue of the ProposalLineItem. It differs from SCHEDULED_SCHEDULED_NET_REVENUE that the revenue is not prorated with regard to the date range.

Corresponds to "Total scheduled revenue (net)" in the Ad Manager UI.

SALES_TOTAL_LOCAL_TOTAL_SCHEDULED_NET_REVENUE The total scheduled net revenue in the local currency of the ProposalLineItem. It differs from SCHEDULED_LOCAL_SCHEDULED_NET_REVENUE that the revenue is not prorated with regard to the date range.

See SALES_TOTAL_TOTAL_SCHEDULED_NET_REVENUE

Corresponds to "Total scheduled revenue (net) (local)" in the Ad Manager UI.

SALES_TOTAL_TOTAL_SCHEDULED_GROSS_REVENUE The total scheduled gross revenue of the ProposalLineItem. It differs from SCHEDULED_SCHEDULED_GROSS_REVENUE that the revenue is not prorated with regard to the date range.

Corresponds to "Total scheduled revenue (gross)" in the Ad Manager UI.

SALES_TOTAL_LOCAL_TOTAL_SCHEDULED_GROSS_REVENUE The total scheduled gross revenue in the local currency of the ProposalLineItem. It differs from SCHEDULED_LOCAL_SCHEDULED_GROSS_REVENUE that the revenue is not prorated with regard to the date range.

See SALES_TOTAL_TOTAL_SCHEDULED_GROSS_REVENUE

Corresponds to "Total scheduled revenue (gross) (local)" in the Ad Manager UI.

UNIFIED_REVENUE_UNRECONCILED_NET_REVENUE The unreconciled net revenue of the ProposalLineItem. It is the portion of UNIFIED_REVENUE_UNIFIED_NET_REVENUE coming from unreconciled Ad Manager volume.

Corresponds to "Unreconciled revenue (net)" in the Ad Manager UI.

UNIFIED_REVENUE_LOCAL_UNRECONCILED_NET_REVENUE The unreconciled net revenue of the ProposalLineItem in local currency. It is the portion of UNIFIED_REVENUE_LOCAL_UNIFIED_NET_REVENUE coming from unreconciled Ad Manager volume.

See UNIFIED_REVENUE_UNRECONCILED_NET_REVENUE

Corresponds to "Unreconciled revenue (net) (local)" in the Ad Manager UI.

UNIFIED_REVENUE_UNRECONCILED_GROSS_REVENUE The unreconciled gross revenue of the ProposalLineItem. It is the portion of UNIFIED_REVENUE_UNIFIED_GROSS_REVENUE coming from unreconciled Ad Manager volume.

Corresponds to "Unreconciled revenue (gross)" in the Ad Manager UI.

UNIFIED_REVENUE_LOCAL_UNRECONCILED_GROSS_REVENUE The unreconciled gross revenue of the ProposalLineItem in local currency. It is the portion of UNIFIED_REVENUE_LOCAL_UNIFIED_GROSS_REVENUE coming from unreconciled Ad manager volume.

See UNIFIED_REVENUE_UNRECONCILED_GROSS_REVENUE

Corresponds to "Unreconciled revenue (gross) (local)" in the Ad Manager UI.

UNIFIED_REVENUE_FORECASTED_NET_REVENUE The forecasted net revenue of the ProposalLineItem. It is the portion of UNIFIED_REVENUE_UNIFIED_NET_REVENUE coming from forecasted Ad Manager volume.

Corresponds to "Forecasted revenue (net)" in the Ad Manager UI.

UNIFIED_REVENUE_LOCAL_FORECASTED_NET_REVENUE The forecasted net revenue of the ProposalLineItem in local currency. It is the portion of UNIFIED_REVENUE_LOCAL_UNIFIED_NET_REVENUE coming from forecasted Ad Manager volume.

See UNIFIED_REVENUE_FORECASTED_NET_REVENUE

Corresponds to "Forecasted revenue (net) (local)" in the Ad Manager UI.

UNIFIED_REVENUE_FORECASTED_GROSS_REVENUE The forecasted gross revenue of the ProposalLineItem. It is the portion of UNIFIED_REVENUE_UNIFIED_GROSS_REVENUE coming from forecasted Ad Manager volume.

Corresponds to "Forecasted revenue (gross)" in the Ad Manager UI.

UNIFIED_REVENUE_LOCAL_FORECASTED_GROSS_REVENUE The forecasted gross revenue of the ProposalLineItem in local currency. It is the portion of UNIFIED_REVENUE_LOCAL_UNIFIED_GROSS_REVENUE coming from forecasted Ad Manager volume.

See UNIFIED_REVENUE_FORECASTED_GROSS_REVENUE

Corresponds to "Forecasted revenue (gross) (local)" in the Ad Manager UI.

UNIFIED_REVENUE_UNIFIED_NET_REVENUE The unified net revenue of the ProposalLineItem. It is a combination of UNIFIED_REVENUE_UNRECONCILED_NET_REVENUE, BILLING_BILLABLE_NET_REVENUE, and UNIFIED_REVENUE_FORECASTED_NET_REVENUE when query date range spans historical delivery and forecasted delivery.

Corresponds to "Unified revenue (net)" in the Ad Manager UI.

UNIFIED_REVENUE_LOCAL_UNIFIED_NET_REVENUE The unified net revenue of the ProposalLineItem in local currency. It is a combination of UNIFIED_REVENUE_LOCAL_UNRECONCILED_NET_REVENUE, BILLING_LOCAL_BILLABLE_NET_REVENUE, and UNIFIED_REVENUE_LOCAL_FORECASTED_NET_REVENUE when query date range spans historical delivery and forecasted delivery. See UNIFIED_REVENUE_UNIFIED_NET_REVENUE

Corresponds to "Unified revenue (net) (local)" in the Ad Manager UI.

UNIFIED_REVENUE_UNIFIED_GROSS_REVENUE The unified net revenue of the ProposalLineItem. It is a combination of UNIFIED_REVENUE_UNRECONCILED_GROSS_REVENUE, BILLING_BILLABLE_GROSS_REVENUE, and UNIFIED_REVENUE_FORECASTED_GROSS_REVENUE when query date range spans historical delivery and forecasted delivery.

Corresponds to "Unified revenue (gross)" in the Ad Manager UI.

UNIFIED_REVENUE_LOCAL_UNIFIED_GROSS_REVENUE The unified gross revenue of the ProposalLineItem in local currency. It is a combination of UNIFIED_REVENUE_LOCAL_UNRECONCILED_GROSS_REVENUE, BILLING_LOCAL_BILLABLE_GROSS_REVENUE, and UNIFIED_REVENUE_LOCAL_FORECASTED_GROSS_REVENUE when query date range spans historical delivery and forecasted delivery. See UNIFIED_REVENUE_UNIFIED_GROSS_REVENUE

Corresponds to "Unified revenue (gross) (local)" in the Ad Manager UI.

UNIFIED_REVENUE_UNIFIED_AGENCY_COMMISSION The unified agency commission of the ProposalLineItem. It is a combination of the unreconciled agency commission, the BILLING_BILLABLE_AGENCY_COMMISSION, and the forecasted agency commission when query date range spans historical delivery and forecasted delivery.

Corresponds to "Unified agency commission" in the Ad Manager UI.

UNIFIED_REVENUE_LOCAL_UNIFIED_AGENCY_COMMISSION The unified agency commission of the ProposalLineItem in local currency. It is a combination of the unreconciled agency commission, the BILLING_BILLABLE_AGENCY_COMMISSION, and the forecasted agency commission when query date range spans historical delivery and forecasted delivery. See UNIFIED_REVENUE_UNIFIED_AGENCY_COMMISSION

Corresponds to "Unified agency commission (local)" in the Ad Manager UI.

UNIFIED_REVENUE_UNRECONCILED_VOLUME The unreconciled volume of the ProposalLineItem for each cycle. Volume represents impressions for rate type CPM, clicks for CPC and days for CPD. This fact can only be run in proposal or proposal line item time zone.

Corresponds to "Unreconciled volume" in the Ad Manager UI.

UNIFIED_REVENUE_FORECASTED_VOLUME The forecasted volume of the ProposalLineItem for each cycle. Volume represents impressions for rate type CPM, clicks for CPC and days for CPD. This fact can only be run in proposal or proposal line item time zone.

Corresponds to "Forecasted volume" in the Ad Manager UI.

UNIFIED_REVENUE_UNIFIED_VOLUME The unified volume of the ProposalLineItem for each cycle. Volume represents impressions for rate type CPM, clicks for CPC and days for CPD. This fact can only be run in proposal or proposal line item time zone.

Corresponds to "Unified volume" in the Ad Manager UI.

EXPECTED_REVENUE_EXPECTED_NET_REVENUE The expected revenue of the ProposalLineItem. It is equivalent to UNIFIED_REVENUE_UNIFIED_NET_REVENUE when the ProposalLineItem is sold and SALES_PIPELINE_PIPELINE_NET_REVENUE otherwise.

Corresponds to "Expected revenue (net)" in the Ad Manager UI.

EXPECTED_REVENUE_LOCAL_EXPECTED_NET_REVENUE The expected revenue of the ProposalLineItem in local currency. It is equivalent to UNIFIED_REVENUE_LOCAL_UNIFIED_NET_REVENUE when the ProposalLineItem is sold and SALES_PIPELINE_LOCAL_PIPELINE_NET_REVENUE otherwise.

See EXPECTED_REVENUE_EXPECTED_NET_REVENUE

Corresponds to "Expected revenue (net) (local)" in the Ad Manager UI.

EXPECTED_REVENUE_EXPECTED_GROSS_REVENUE The expected gross revenue of the ProposalLineItem. It is equivalent to UNIFIED_REVENUE_UNIFIED_GROSS_REVENUE when the ProposalLineItem is sold and SALES_PIPELINE_PIPELINE_GROSS_REVENUE otherwise.

Corresponds to "Expected revenue (gross)" in the Ad Manager UI.

EXPECTED_REVENUE_LOCAL_EXPECTED_GROSS_REVENUE The expected gross revenue of the ProposalLineItem in local currency. It is equivalent to UNIFIED_REVENUE_LOCAL_UNIFIED_GROSS_REVENUE when the ProposalLineItem is sold and SALES_PIPELINE_LOCAL_PIPELINE_GROSS_REVENUE otherwise.

See EXPECTED_REVENUE_EXPECTED_GROSS_REVENUE

Corresponds to "Expected revenue (gross) (local)" in the Ad Manager UI.

SALES_PIPELINE_PIPELINE_NET_REVENUE The pipeline net revenue of the ProposalLineItem. There is no revenue for sold proposal line items. For unsold proposal line items, it is calculated by multiplying Proposal.probabilityOfClose by the contracted revenue when inventory is not reserved; otherwise it is calcualted by multiplying Proposal.probabilityOfClose by the forecasted revenue.

Corresponds to "Pipeline revenue (net)" in the Ad Manager UI.

SALES_PIPELINE_LOCAL_PIPELINE_NET_REVENUE The pipeline net revenue in the local currency of the ProposalLineItem. There is no revenue for sold proposal line items. For unsold proposal line items, it is calculated by multiplying Proposal.probabilityOfClose by the contracted revenue when inventory is not reserved; otherwise it is calcualted by multiplying Proposal.probabilityOfClose by the forecasted revenue. See SALES_PIPELINE_PIPELINE_NET_REVENUE

Corresponds to "Pipeline revenue (net) (local)" in the Ad Manager UI.

SALES_PIPELINE_PIPELINE_GROSS_REVENUE The pipeline gross revenue of the ProposalLineItem. There is no revenue for sold proposal line items. For unsold proposal line items, it is calculated by multiplying Proposal.probabilityOfClose by the contracted revenue including agency commission when inventory is not reserved; otherwise it is calcualted by multiplying Proposal.probabilityOfClose by the forecasted revenue including agency commission.

Corresponds to "Pipeline revenue (gross)" in the Ad Manager UI.

SALES_PIPELINE_LOCAL_PIPELINE_GROSS_REVENUE The pipeline gross revenue in the local currency of the ProposalLineItem. There is no revenue for sold proposal line items. For unsold proposal line items, it is calculated by multiplying Proposal.probabilityOfClose by the contracted revenue including agency commission when inventory is not reserved; otherwise it is calcualted by multiplying Proposal.probabilityOfClose by the forecasted revenue including agency commission. See SALES_PIPELINE_PIPELINE_GROSS_REVENUE

Corresponds to "Pipeline revenue (gross) (local)" in the Ad Manager UI.

SALES_PIPELINE_PIPELINE_AGENCY_COMMISSION The pipeline agency commission of the ProposalLineItem. There is no revenue for sold proposal line items. For unsold proposal line items, it is calculated against gross pipeline revenue.

Corresponds to "Pipeline agency commission" in the Ad Manager UI.

SALES_PIPELINE_LOCAL_PIPELINE_AGENCY_COMMISSION The pipeline agency commission in the local currency of the ProposalLineItem. There is no revenue for sold proposal line items. For unsold proposal line items, it is calculated against gross pipeline revenue in local currency of the ProposalLineItem. See SALES_PIPELINE_PIPELINE_AGENCY_COMMISSION

Corresponds to "Pipeline agency commission (local)" in the Ad Manager UI.

RECONCILIATION_DFP_VOLUME The Ad Manager volume of the ProposalLineItem, which is used for reconciliation. Volume represents impressions for rate type CPM, clicks for CPC and days for CPD.

Corresponds to "DFP volume" in the Ad Manager UI.

RECONCILIATION_THIRD_PARTY_VOLUME The third party volume of the ProposalLineItem, which is used for reconciliation. Volume represents impressions for rate type CPM, clicks for CPC and days for CPD.

Corresponds to "Third-party volume" in the Ad Manager UI.

RECONCILIATION_RECONCILED_VOLUME The reconciled volume of the ProposalLineItem, which is used for reconciliation. Volume represents impressions for rate type CPM, clicks for CPC and days for CPD.

Corresponds to "Reconciled volume" in the Ad Manager UI.

RECONCILIATION_DISCREPANCY_PERCENTAGE The discrepancy percentage between Ad Manager volume and third party volume.

Corresponds to "Discrepancy (%)" in the Ad Manager UI.

RECONCILIATION_RECONCILED_REVENUE The reconciled revenue of the LineItem.

Corresponds to "Reconciled revenue" in the Ad Manager UI.

RECONCILIATION_IMPRESSION_DISCREPANCY The discrepancy between Ad Manager impressions and third party impressions.

Corresponds to "Impression discrepancy" in the Ad Manager UI.

RECONCILIATION_CLICK_DISCREPANCY The discrepancy between Ad Manager clicks and third party clicks.

Corresponds to "Click discrepancy" in the Ad Manager UI.

RECONCILIATION_REVENUE_DISCREPANCY The discrepancy between Ad Manager revenue and third party revenue.

Corresponds to "Revenue discrepancy" in the Ad Manager UI.

BILLING_BILLABLE_NET_REVENUE The billable net revenue of the ProposalLineItem. It is calculated from reconciled volume and rate, with cap applied.

Corresponds to "Billable revenue (net)" in the Ad Manager UI.

BILLING_LOCAL_BILLABLE_NET_REVENUE The billable net revenue in the local currency of the ProposalLineItem. It is calculated from reconciled volume and rate, with cap applied. See BILLING_BILLABLE_NET_REVENUE

Corresponds to "Billable revenue (net) (local)" in the Ad Manager UI.

BILLING_BILLABLE_GROSS_REVENUE The billable gross revenue of the ProposalLineItem. It is calculated from reconciled volume and rate, with cap applied, and including agency commission.

Corresponds to "Billable revenue (gross)" in the Ad Manager UI.

BILLING_LOCAL_BILLABLE_GROSS_REVENUE The billable gross revenue in the local currency of the ProposalLineItem. It is calculated from reconciled volume and rate, with cap applied, and including agency commission. See BILLING_BILLABLE_GROSS_REVENUE

Corresponds to "Billable revenue (gross) (local)" in the Ad Manager UI.

BILLING_BILLABLE_NET_REVENUE_BEFORE_MANUAL_ADJUSTMENT The billable net revenue of the ProposalLineItem before manual adjustment. It is calculated from reconciled volume and rate, with cap applied, before manual adjustment.

Corresponds to "Billable revenue before manual adjustment (net)" in the Ad Manager UI.

BILLING_LOCAL_BILLABLE_NET_REVENUE_BEFORE_MANUAL_ADJUSTMENT The billable net revenue in local currency of the ProposalLineItem before manual adjustment. It is calculated from reconciled volume and rate, with cap applied, before manual adjustment.

See BILLING_BILLABLE_NET_REVENUE_BEFORE_MANUAL_ADJUSTMENT

Corresponds to "Billable revenue before manual adjustment (net) (local)" in the Ad Manager UI.

BILLING_BILLABLE_GROSS_REVENUE_BEFORE_MANUAL_ADJUSTMENT The billable gross revenue of the ProposalLineItem before manual adjustment. It is calculated from reconciled volume and rate, with cap applied, before manual adjustment.

Corresponds to "Billable revenue before manual adjustment (gross)" in the Ad Manager UI.

BILLING_LOCAL_BILLABLE_GROSS_REVENUE_BEFORE_MANUAL_ADJUSTMENT The billable net revenue in local currency of the ProposalLineItem before manual adjustment. It is calculated from reconciled volume and rate, with cap applied, before manual adjustment.

See BILLING_BILLABLE_GROSS_REVENUE_BEFORE_MANUAL_ADJUSTMENT

Corresponds to "Billable revenue before manual adjustment (gross) (local)" in the Ad Manager UI.

BILLING_BILLABLE_VAT The value added tax on billable net revenue of the ProposalLineItem or Proposal.

Corresponds to "Billable VAT" in the Ad Manager UI.

BILLING_LOCAL_BILLABLE_VAT The value added tax on billable net revenue in the local currency of the ProposalLineItem or Proposal. See BILLING_BILLABLE_VAT

Corresponds to "Billable VAT (local)" in the Ad Manager UI.

BILLING_BILLABLE_AGENCY_COMMISSION The billable agency commission of the ProposalLineItem or Proposal.

Corresponds to "Billable agency commission" in the Ad Manager UI.

BILLING_LOCAL_BILLABLE_AGENCY_COMMISSION The billable agency commission in the local currency of the ProposalLineItem or Proposal. See BILLING_BILLABLE_AGENCY_COMMISSION

Corresponds to "Billable agency commission (local)" in the Ad Manager UI.

BILLING_CAP_QUANTITY The cap quantity of the ProposalLineItem for each cycle. Quantity represents impressions for rate type CPM, clicks for CPC and days for CPD.

Corresponds to "Cap quantity" in the Ad Manager UI.

BILLING_BILLABLE_VOLUME The billable volume of the ProposalLineItem for each cycle. Billable volumes are calculated by applying cap quantity to reconciled volumes. Volume represents impressions for rate type CPM, clicks for CPC and days for CPD.

Corresponds to "Billable volume" in the Ad Manager UI.

BILLING_DELIVERY_ROLLOVER The delivery rollover volume of the ProposalLineItem from previous cycle. Volume represents impressions for rate type CPM, clicks for CPC and days for CPD.

Corresponds to "Delivery rollover" in the Ad Manager UI.

BILLING_REALIZED_CPM The CPM calcuated by BILLING_BILLABLE_NET_REVENUE and AD_SERVER_IMPRESSIONS.

Corresponds to "Realized CPM" in the Ad Manager UI.

BILLING_REALIZED_RATE The rate calcuated by BILLING_BILLABLE_NET_REVENUE and Ad Manager volume.

Corresponds to "Realized rate" in the Ad Manager UI.

DISCOUNTS_BREAKDOWN_CONTRACTED_NET_OVERALL_DISCOUNT The contracted net overall discount of the ProposalLineItem.

Corresponds to "Contracted overall discount (net)" in the Ad Manager UI.

DISCOUNTS_BREAKDOWN_BILLABLE_NET_OVERALL_DISCOUNT The billable net overall discount of the ProposalLineItem.

Corresponds to "Billable overall discount (net)" in the Ad Manager UI.

DISCOUNTS_BREAKDOWN_CONTRACTED_NET_NON_BILLABLE The contracted non-billable (net) of the ProposalLineItem. The non-billable means revenue that marked as make good, added value or barter.

Corresponds to "Contracted non-billable (net)" in the Ad Manager UI.

INVOICED_IMPRESSIONS The number of invoiced impressions.

Corresponds to "Invoiced impressions" in the Ad Manager UI.

INVOICED_UNFILLED_IMPRESSIONS The number of invoiced unfilled impressions.

Corresponds to "Invoiced unfilled impressions" in the Ad Manager UI.

NIELSEN_IMPRESSIONS The total number of impressions tracked for Nielsen Digital Ad Ratings measurement.

Corresponds to "Impressions" in the Ad Manager UI.

NIELSEN_IN_TARGET_IMPRESSIONS The total number of impressions for in-target demographic tracked for Nielsen Digital Ad Ratings measurement.

Corresponds to "In-target impressions" in the Ad Manager UI.

NIELSEN_POPULATION_BASE The population in the demographic.

Corresponds to "Population base" in the Ad Manager UI.

NIELSEN_IN_TARGET_POPULATION_BASE The total population for all in-target demographics.
NIELSEN_UNIQUE_AUDIENCE The total number of different people within the selected demographic who were reached.

Corresponds to "Unique audience" in the Ad Manager UI.

NIELSEN_IN_TARGET_UNIQUE_AUDIENCE The total number of different people within all in-target demographics who were reached.
NIELSEN_PERCENT_AUDIENCE_REACH The unique audience reached as a percentage of the population base.

Corresponds to "% audience reach" in the Ad Manager UI.

NIELSEN_IN_TARGET_PERCENT_AUDIENCE_REACH The unique audience reached as a percentage of the population base for all in-target demographics.
NIELSEN_AVERAGE_FREQUENCY The average number of times that a person within the target audience sees an advertisement.

Corresponds to "Average frequency" in the Ad Manager UI.

NIELSEN_IN_TARGET_AVERAGE_FREQUENCY The average number of times that a person within the target audience sees an advertisement for all in-target demographics.
NIELSEN_GROSS_RATING_POINTS The unit of audience volume, which is based on the percentage of the reached target audience population multiplied by the average frequency.

Corresponds to "Gross rating points" in the Ad Manager UI.

NIELSEN_IN_TARGET_GROSS_RATING_POINTS The unit of audience volume, which is based on the percentage of the reached target audience population multiplied by the average frequency, for all in-target demographics.
NIELSEN_PERCENT_IMPRESSIONS_SHARE The share of impressions that reached the target demographic.

Corresponds to "% impression share" in the Ad Manager UI.

NIELSEN_IN_TARGET_PERCENT_IMPRESSIONS_SHARE The share of impressions that reached all in-target demographics.

Corresponds to "In-target % impression share" in the Ad Manager UI.

NIELSEN_PERCENT_POPULATION_SHARE The share of the total population represented by the population base.

Corresponds to "% population share" in the Ad Manager UI.

NIELSEN_IN_TARGET_PERCENT_POPULATION_SHARE The share of the total population for all in-target demographics represented by the population base.
NIELSEN_PERCENT_AUDIENCE_SHARE The share of the unique audience in the demographic.

Corresponds to "% audience share" in the Ad Manager UI.

NIELSEN_IN_TARGET_PERCENT_AUDIENCE_SHARE The share of the unique audience for all in-target demographics.
NIELSEN_AUDIENCE_INDEX The relative unique audience in the demographic compared with its share of the overall population.

Corresponds to "Audience index" in the Ad Manager UI.

NIELSEN_IN_TARGET_AUDIENCE_INDEX The relative unique audience for all in-target demographics compared with its share of the overall population.
NIELSEN_IMPRESSIONS_INDEX The relative impressions per person in the demographic compared with the impressions per person for the overall population.

Corresponds to "Impressions index" in the Ad Manager UI.

NIELSEN_IN_TARGET_IMPRESSIONS_INDEX The relative impressions per person for all in-target demographics compared with the impressions per person for the overall population.
DP_IMPRESSIONS The number of impressions delivered.

Corresponds to "Impressions" in the Ad Manager UI.

DP_QUERIES Number of requests.

Corresponds to "Queries" in the Ad Manager UI.

DP_MATCHED_QUERIES Number of requests where a buyer was matched with the Ad request.

Corresponds to "Matched queries" in the Ad Manager UI.

DP_COST The revenue earned, calculated in publisher currency, for the ads delivered.

Corresponds to "Cost" in the Ad Manager UI.

PARTNER_MANAGEMENT_HOST_IMPRESSIONS The host impressions in the partner management.

Corresponds to "Host impressions" in the Ad Manager UI.

PARTNER_MANAGEMENT_HOST_CLICKS The host clicks in the partner management.

Corresponds to "Host clicks" in the Ad Manager UI.

PARTNER_MANAGEMENT_HOST_CTR The host CTR in the partner management.

Corresponds to "Host CTR" in the Ad Manager UI.

PARTNER_MANAGEMENT_UNFILLED_IMPRESSIONS The unfilled impressions in the partner management.

Corresponds to "Unfilled impressions" in the Ad Manager UI.

PARTNER_MANAGEMENT_PARTNER_IMPRESSIONS The partner impressions in the partner management.

Corresponds to "Partner impressions" in the Ad Manager UI.

PARTNER_MANAGEMENT_PARTNER_CLICKS The partner clicks in the partner management.

Corresponds to "Partner clicks" in the Ad Manager UI.

PARTNER_MANAGEMENT_PARTNER_CTR The partner CTR in the partner management.

Corresponds to "Partner CTR" in the Ad Manager UI.

PARTNER_MANAGEMENT_GROSS_REVENUE The gross revenue in the partner management.

Corresponds to "Gross revenue" in the Ad Manager UI.

PARTNER_FINANCE_HOST_IMPRESSIONS Monthly host impressions for partner finance reports.

Corresponds to "Host impressions" in the Ad Manager UI.

PARTNER_FINANCE_HOST_REVENUE Monthly host revenue for partner finance reports.

Corresponds to "Host revenue" in the Ad Manager UI.

PARTNER_FINANCE_HOST_ECPM Monthly host eCPM for partner finance reports.

Corresponds to "Host eCPM" in the Ad Manager UI.

PARTNER_FINANCE_PARTNER_REVENUE Monthly partner revenue for partner finance reports.

Corresponds to "Partner revenue" in the Ad Manager UI.

PARTNER_FINANCE_PARTNER_ECPM Monthly partner eCPM for partner finance reports.

Corresponds to "Partner eCPM" in the Ad Manager UI.

PARTNER_FINANCE_GROSS_REVENUE Monthly gross revenue for partner finance reports.

Corresponds to "Gross revenue" in the Ad Manager UI.