The DoubleClick Ad Exchange APIs support efficient media buying and selling in the real-time marketplace.
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Buyer REST API

Intended for automating real-time bidding and managing creatives.

Buyer SOAP API

Intended for managing large Ad Exchange accounts and campaigns. This API is an extension of the AdWords API.

Real-Time Bidding protocol

RTB allows applications to evaluate and bid on impressions in real time.

Seller REST API

Intended for retrieving seller performance reports and preferred deals.

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DoubleClick Ad Exchange