Remarketing opt-in

Users can opt in to receive marketing emails outside of their ordering experience. When remarketing opt-in is enabled, the user sees a widget during checkout that asks if they want to receive marketing emails from you. The opt-in value is included in the submit order action.

The FoodOrderExtension.optinForRemarketing attribute holds the opt-in response of the user. This is sent in the SubmitOrderRequestMessage.

  • If optinForRemarketing is true, you can subscribe the user to your marketing emails.
  • If optinForRemarketing is false or not present, you must keep the subscription status in your system as-is. Note that users can't opt out through your Order with Google integration. They can only opt out through unsubscription functions provided in your marketing channels.

The following example shows a FoodOrderExtension object in a SubmitOrderRequestMessage:

JSON

"extension": {
  "@type": "type.googleapis.com/google.actions.v2.orders.FoodOrderExtension",
  "availableFulfillmentOptions": [
    {
      "fulfillmentInfo": {
        "pickup": {
          "pickupTimeIso8601": "P0M"
        }
      },
      "expiresAt": "2017-07-17T12:30:00Z"
    }
  ],
  "optinForRemarketing": true
}