## Schema.org markup in emails

[Video](https://www.youtube.com/watch?v=7uQ87m9RB74)

Email is an important part of how people get things done. Whether planning an
event with friends or organizing a business trip, email often assists with the
task. By adding [Schema.org](https://schema.org) markup to emails sent to users,
you make that information available across their Google experience and enable
quick actions, such as checking in for a flight. Gmail,
Google Calendar, Google Search, and the Google app all use this structured
data.

[Schema.org](https://schema.org/) is an open standard markup vocabulary managed
as a collaboration between Google and other companies. Markup embedded using
Schema.org can be used by any email product that supports the standard.

Watch the video for examples of how email markup can enhance your application.

> [!NOTE]
> **Note:** Some schemas that Google uses are still going through the standardization process of [Schema.org](https://schema.org) and might change in the future. For more information, see [Schema.org proposals](https://developers.google.com/workspace/gmail/markup/reference/schema-org-proposals).

## Gmail actions

Gmail uses Schema.org markup to accelerate user actions and to
highlight the most important information users need from an email.

Gmail supports the following types of actions and interactive
cards:

- [One-click action](https://developers.google.com/workspace/gmail/markup/reference/one-click-action) for actions that users can perform with a single click
- [Go-to action](https://developers.google.com/workspace/gmail/markup/reference/go-to-action) for more complex interactions
- [Flight interactive cards](https://developers.google.com/workspace/gmail/markup/reference/flight-reservation)

## Gmail highlights

Gmail uses Schema.org markup to highlight the most important
information within an email and allows users to act on it.

- [Bus highlight](https://developers.google.com/workspace/gmail/markup/reference/bus-reservation)
- [Car rental highlight](https://developers.google.com/workspace/gmail/markup/reference/rental-car)
- [Flight highlight](https://developers.google.com/workspace/gmail/markup/reference/flight-reservation)
- [Event highlight](https://developers.google.com/workspace/gmail/markup/reference/event-reservation) for events with tickets
- [Order](https://developers.google.com/workspace/gmail/markup/reference/order) and [parcel delivery](https://developers.google.com/workspace/gmail/markup/reference/parcel-delivery) highlights for shopping
- [Hotel highlight](https://developers.google.com/workspace/gmail/markup/reference/hotel-reservation) for hotel reservations
- [Invoice highlight](https://developers.google.com/workspace/gmail/markup/reference/invoice)
- [Restaurant highlight](https://developers.google.com/workspace/gmail/markup/reference/restaurant-reservation) for restaurant reservations
- [Train highlight](https://developers.google.com/workspace/gmail/markup/reference/train-reservation)

## Gmail Promotions tab

The Promotions tab displays key details from promotional emails:

- Machine learning pulls the most valuable emails to the top.
- *Bundles* help organize top deals and topics.
- *Image previews* showcase the most vibrant part of the message.
- *Deal badges* highlight expiring and valuable deals.

Rich email previews can lead to more engaged customers. Control what is richly
previewed by annotating images, expiration dates, and deals within emails.

For more information, see the
[Gmail Promotions tab guide](https://developers.google.com/workspace/gmail/promotab).

## Google Calendar

With "Events from Gmail", Google Calendar extracts events from
booking confirmation emails such as flight, concert, or restaurant reservations,
or any other ticketed events, and adds them to Calendar
automatically.

Google Calendar supports the following four markup types:

- [Flight reservation](https://developers.google.com/workspace/gmail/markup/reference/flight-reservation)
- [Event](https://developers.google.com/workspace/gmail/markup/reference/event-reservation) for events with tickets
- [Hotel reservation](https://developers.google.com/workspace/gmail/markup/reference/hotel-reservation) for hotel reservations
- [Restaurant reservation](https://developers.google.com/workspace/gmail/markup/reference/restaurant-reservation) for restaurant reservations

By adding markup to your emails, your events are automatically added to users'
Calendar with all the important information.

For more information, see
[Manage events from Gmail](https://support.google.com/calendar/answer/6084018).