Webmasters

Rich Snippets - Webmaster EDU

Product Search

New! schema.org lets you mark up a much wider range of item types on your pages, using a vocabulary that Google, Microsoft, and Yahoo! can all understand. Find out more. (Google still supports your existing rich snippets markup, though.)

If you're a merchant, you can give Google detailed product information we can use to display rich snippets (for example, price, availability, and review ratings) right on our search results pages. (Right now, shopping rich snippets appear on search results pages only in the US—but we're working hard to make them available everywhere.)

a Google Search results rich snippet displaying product information from a web page

Rich snippets help you to:

  • Attract potential buyers while they are searching for items to buy on Google.
  • Submit your product listings for free.
  • Control your product information. You can maintain the accuracy and freshness of your product information, so your customers find the relevant, current items they're looking for.

Our Help Center describes how to use the Google Product vocabulary to mark up your product information on a product page (a page that contains only a single product) or an aggregated offer page (a page that lists a single product, along with information about different sellers offering that product). Google also supports hProduct (microformats) and GoodRelations.

Usage guidelines

The goal of a product rich snippet is to provide users with additional information about a specific product, such as the product’s price, availability (whether product is in stock), and reviewer(s) ratings and commentary.

The following guidelines apply to product snippets:

  • When using product markup, the main topic of the page should be about a specific product. Product markup on listing pages is not supported.
  • Adult-related products are not supported.
  • If the product has been reviewed by a single reviewer, the reviewer’s name needs to be a valid name for a Person (e.g. "James Smith") or Team/Organization (e.g. "CNET Reviewers"). For example, "50% off on Black Friday" is not a valid name.

For more information, visit our Help Center.

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