Webmasters

Rich Snippets - Webmaster EDU

Events

New! schema.org lets you mark up a much wider range of item types on your pages, using a vocabulary that Google, Microsoft, and Yahoo! can all understand. Find out more. (Google still supports your existing rich snippets markup, though.)

When event information is marked up in the body of a web page, Google can identify it and may make that information available can be used on search result pages and other Google properties. Information such as an event's title, date, and venue can help users decide which pages to click on in search results.

A page can list multiple events, like this:

image of a Google rich snippet for a page listing multiple events

... or it can list a single event, like this:

image of a Google rich snippet for a page listing a single event

Usage guidelines

The goal of events snippets is to provide users with additional information about specific events, not to promote complementary products or services. Event markup can be used to mark up events that occur on specific future dates, such as a musical concert or an art festival.

The information that is visible on the snippet, such as the name and location of the event, also needs to be clearly defined. Since this feature isn’t meant for advertising purposes, your event name should not contain any promotional elements such as the price of the event, a call to purchase, or an indication of a sale or temporary discount.

For ticketing information related to the event, use the tickets property.

Examples of valid event names:

  • East Bay Symphony Concert
  • Music Festival Northwest

Invalid event names:

  • Trip package: San Diego/LA, 7 nights
  • Music festival - only $10! (Instead, mark up ticket prices using the tickets property.)
  • Sale on dresses!
  • Concert - buy your tickets now!
  • Concert - 50% off until Saturday!

For more information, visit our Help Center.

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