George.com enhances the mobile customer experience with new Progressive Web App
George.com is a leading UK clothing brand, part of ASDA Walmart. After upgrading their site to a Progressive Web App (PWA), the brand saw a 31 percent increase in mobile conversion.
Measuring the Real-world Performance Impact of Service Workers
One of the most significant benefits of service workers (from a performance perspective, at least) is their ability to proactively control the caching of assets. A web application that can cache all of its necessary resources should load substantially faster for returning visitors. But what do these gains actually look like to real users? And how do you even measure this?
Ele.me improves performance load times with a multi-page Progressive Web App
Ele.me is the biggest food ordering and delivery company in mainland China. They built their Progressive Web App (PWA) as a multi-page app to improve its mobile web experience, making it faster and more reliable in flaky connections, while accommodating their operational needs to best serve their customers.
BookMyShow’s new Progressive Web App drives an 80% increase in conversions
BookMyShow is India’s largest ticketing firm, with 50+ million monthly visitors. They developed an improved version of their mobile website using a Progressive Web App (PWA), optimizing speed and removing data constraints, which resulted in an 80+% increase in conversions.
Housing.com increases conversions and lowers bounce rate by 40% with new PWA
Most Indian users reach the Internet via 2G and 3G networks, so a fast user experience is essential. To decrease load times, Housing.com added Service Workers and streamlined their site to help consumers quickly find what they’re looking for. Users can continue browsing properties and reviewing previous searches, all while offline.
Push notifications allowed us to bring one of the most compelling capabilities from our native app to our mobile site. We see a direct 20% click through rate from push notifications—having another channel to reach our users is a game changer.
Infobae more than doubles time spent on mobile site with a Progressive Web App
Infobae took advantage of service worker to deliver reliable performance on unreliable networks. Their best-in-class PWA achieved a performance score of 93/100 on Lighthouse, an automated tool for measuring web-page quality.
Lancôme rebuilds their mobile website as a PWA, increases conversions 17%
To drive both traffic and re-engagement, luxury cosmetics brand Lancôme launched a Progressive Web App (PWA) to deliver a fast, app-like experience on the mobile web.
Mynet speeds up their mobile web experience by 4X, increasing revenue by 25% with AMP-based PWA
After implementing AMP and a Progressive Web App, Mynet saw a significant increase in user engagement, with the average time spent on their mobile site rising 43%
Ola drives mobility for a billion Indians with Progressive Web App
Ola's new Progressive Web App is PWA is 300X smaller than downloading the Android app and 500X smaller than downloading their iOS app. Repeat visits use as little as 10KB. This low data consumption translates into a 3.4-second first visit and less than a second for repeat visits.
Twitter Lite PWA Significantly Increases Engagement and Reduces Data Usage
The Twitter Lite Progressive Web App combines the best of the modern web and native features to deliver a more robust experience, with explicit goals for instant loading, user engagement and lower data consumption
Santa Tracker is a fun and educational experience for everyone-a holiday tradition here at Google. In 2016, we upgraded the Santa Tracker site to support offline via the Service Worker API.
Alibaba.com is the world’s largest online business-to-business (B2B) trading platform, serving 200+ countries and regions. After upgrading their site to a Progressive Web App (PWA), they saw a 76 percent increase in total conversions across browsers.
The Weather Company, an IBM Business, serves an average of 40 billion forecast requests every day, helping people plan their daily lives and make better decisions based on weather.
Carnival Cruise Line, one of the world’s largest leisure-travel companies, wanted to enhance how it re-engaged its customers. Working with Mobify, Carnival implemented push notifications for mobile web users on Android and for desktop users on Chrome. The new strategy delivered a 42% engagement rate from customers who receive notifications.
AMP helps the Washington Post increase returning users from mobile search by 23%!
"We are committed to improving speed across the board. If our site takes a long time to load, it doesn’t matter how great our journalism is, some people will leave the page before they see what’s there" David Merrell, Senior Product Manager, The Washington Post
Learn how we built a the Google I/O 2016 Progressive Web App (IOWA) using web components, Polymer, and material design and launched it into production on Google.com.
IOWA is a single page application (SPA) that's built using web components, Polymer, Firebase, and has an extensive backend written in App Engine (Go). It pre-caches content for offline users using a service worker, dynamically loads new pages, gracefully transitions between views, and reuses content after first load.
"Smarter shopping, better living!" is the motto of AliExpress, a website where shoppers can buy everything from baby clothes to refrigerators directly from China. Part of the Alibaba Group, the global online retail marketplace is now a popular e-commerce site in America, Russia, and Brazil.
"Push Notifications are a huge part of our mobile engagement strategy. It’s a more personal way to communicate with our customers. That’s incredibly valuable to our bottom line." Mujeeb Hazzaa, Chief Business Development Officer
"We finally have proper means to address our fastest growing pool of customers — mobile web users. That’s incredibly valuable. We even see better results from web Push Notifications than from app pushes." Jeremy Doutte, Jumia CEO
"We estimate that with our new light, super-fast, UX-rich browsing capability, customers’ data consumption will fall dramatically which we believe will result in a corresponding increase in conversions." Shola Adekoya, Konga.com CEO.
"With a new user growth rate of 100%, quarter-on-quarter, the mobile web is at the heart of our success...It’s a major venue for low-cost and highly effective customer acquisition and engagement." Lucas Lu, 5miles CEO
"We finally have a way to retain users on the mobile web. This has been a game changer for us!" Dai Shibayama, manager, Smart Device Division, Recruit Sumai Company Ltd.
Flipkart triples time-on-site with Progressive Web App
In 2015, Flipkart, India’s largest e-commerce site, adopted an app-only strategy and temporarily shut down their mobile website. The company found it harder and harder to provide a user experience that was as fast and engaging as that of their mobile app. But then, Flipkart decided to rethink their development approach. They were drawn back to the mobile web by the introduction of features that made the mobile web run instantly, work offline, and re-engage users.
