Push notifications allowed us to bring one of the most compelling capabilities from our native app to our mobile site. We see a direct 20% click through rate from push notifications—having another channel to reach our users is a game changer.
Carnival Cruise Line, one of the world’s largest leisure-travel companies, wanted to enhance how it re-engaged its customers. Working with Mobify, Carnival implemented push notifications for mobile web users on Android and for desktop users on Chrome. The new strategy delivered a 42% engagement rate from customers who receive notifications.
Learn how we built a the Google I/O 2016 Progressive Web App (IOWA) using web components, Polymer, and material design and launched it into production on Google.com.
IOWA is a single page application (SPA) that's built using web components, Polymer, Firebase, and has an extensive backend written in App Engine (Go). It pre-caches content for offline users using a service worker, dynamically loads new pages, gracefully transitions between views, and reuses content after first load.
"Push Notifications are a huge part of our mobile engagement strategy. It’s a more personal way to communicate with our customers. That’s incredibly valuable to our bottom line." Mujeeb Hazzaa, Chief Business Development Officer
"We finally have proper means to address our fastest growing pool of customers — mobile web users. That’s incredibly valuable. We even see better results from web Push Notifications than from app pushes." Jeremy Doutte, Jumia CEO