Limits and quotas

This page provides guidance for developers to follow established limits for using the API.

Queries Per Minute

API users can send 120 queries per minute, apart from generateWazeAccessToken. For this method users are permitted to send 10 queries per minute.

The enforced limit has a 30% error margin. These API's use aggregation and batching at the proxy to reduce the runtime request latency. Instead of calling quota server to check available quota for each request, the proxy aggregates and batches the quota calls. As a result, the enforced quota limit is approximate, with a 30% margin of error. For example, if the expected limit is 100 requests per minute, the quota limit enforced could range from 70 requests per minutes to 130 requests per minute.

Resources Per Account

The table below outlines how many resources can be created per account, by the type of resource.

Resource Type	Maximum Resources Per Account
Ads	500
Budget Plans	1,000
Campaigns	1,000
Locations	10,000

Targeting In Campaigns

Targeting up to 50 specific Location instances in a Campaign is supported.

To learn more about location targeting in campaigns, see Resource Creation and Relationships.