Waze Ads Management API

This document is intended for developers who want to write applications that interact with the Waze Ads Management API. It explains basic concepts of Waze Ads and the Waze API itself. This document also provides an overview of different services the API supports.

The Waze Ads Management API allows your business to interact directly with the Waze Ads platform. This allows you to efficiently manage large or complex Waze Ads Account and Campaign instances. With it, you can build software to programmatically manage entire Account objects, from Campaign to Location resources.

Tip: For more information about Waze and Waze Ads, see the Waze for Brands Help Center.

Common use cases

Typical use cases of the Waze Ads Management API include the following:

• Generate custom reports.
• Expedite the changes applied to Location resources, such as updating opening hours.
• Create and update Campaign resources.

Typical users of the API

The following types of companies have benefited from the Waze Ads Management API:

• Big brands and channel partners with needs beyond what's possible within the Waze Advertisers Dashboard UI.
• Advertising agencies.
• Search Engine Marketing (SEM) companies.