Google Wallet and Google Shopping have partnered to create a more personalized
shopping journey. With loyalty passes stored in Google Wallet, shoppers on
Google Search and Shopping can now see their membership benefits directly on
your product listings---with no additional sign-in required.

When a shopper has your loyalty pass saved in Google Wallet, Google will
automatically:

- **Remind members while they shop**: Display their active membership status as
  they browse your products.

- **Surface member pricing**: Highlight exclusive member prices across your
  organic, free product listings.

- **Sync preferences seamlessly**: Connect your loyalty program directly within
  the user's Google Shopping preferences.

This helps you:

- **Drive Higher CTR**: Stand out across Search and Shopping listings with
  member perks and pricing.

- **Strengthen Brand Affinity**: Reward existing members right at the point of
  discovery.

- **Frictionless Re-engagement**: Re-engage loyal customers without requiring
  manual logins or promo codes.

This feature is currently available for single-tiered loyalty programs, with
multi-tier support rolling out soon.

For multi-tier loyalty programs, contact your Google representative or support
team and complete the following integration steps:

1. **Integrate with the Google Wallet API** : Issue digital loyalty passes to
   your customers. See the [Google Wallet Loyalty Cards Onboarding Guide](https://developers.google.com/wallet/retail/loyalty-cards.md.txt)
   for step-by-step instructions.

2. **Align Loyalty Tier Identifiers**: Ensure the loyalty tier label in your
   Google Shopping / Merchant Center feed exactly matches the rewardsTier string
   used in your Google Wallet API objects. Matching tier names are required for
   membership benefits to display correctly.