Google TV

Live Video Events

Live events are currently annotated in two ways on Google.com. First is the pre-roll period. For about eight hours before the event starts, your snippet result will have a countdown annotation indication how much longer before the event goes live.

The second type of annotation is when the event is live. The thumbnail will be annotated with the "LIVE" overlay.

You can help Google index your live video events using Video Sitemaps. The only thing that is needed beyond a normal video feed submission via Webmaster Tools is the additional metadata required for live video events: every live video needs a live video tag and start and end timestamps.

Video Sitemap
playpage url <loc>
title <video:title>
description <video:description>
thumbnail <video:thumbnail_loc>
LIVE video identifier <video:live>yes</video:live>
start/end times <video:publication_date>2011-04-29T05:00:00-04:00</video:publication_date> <video:expiration_date>2011-04-29T23:00:00-04:00</video:expiration_date>

Sample

Video Sitemap:

<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"
        xmlns:video="http://www.google.com/schemas/sitemap-video/1.1">
<url>
  <loc>http://<YOUR_LANDING_PAGE_HERE></loc>
  <video:video>
    <video:thumbnail_loc>http://<YOUR_THUMB_HERE></video:thumbnail_loc>
    <video:title> Live video stream for event XYZ </video:title>
    <video:description> Event XYZ is happening at 6 pm in New York blah blah      
         time</video:description>
    <video:player_loc allow_embed="yes">http://<YOUR_STREAM_URL></video:player_loc>
    <video:publication_date>2011-04-29T05:00:00+00:00</video:publication_date>
    <video:expiration_date>2011-04-29T23:00:00+00:00</video:expiration_date>
  </video:video>
  <video:live>yes</video:live>
</url>
</urlset>

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