In diesem Dokument werden die Parameter beschrieben, die für das Google-Tag festgelegt werden können Manager-Tags.
Einführung
Jedes Google Tag Manager-Tag
enthält den Code type zur Identifizierung des Tags.
Außerdem haben die meisten Tags Parameter (key, type).
Paare), die Sie als Teil eines „Parameterobjekts“ festlegen können wenn Sie beim Erstellen
Aktualisieren Sie ein Tag. Weitere Informationen zum Festlegen dieser Parameter mithilfe eines Parameters
Parameter
Referenz.
Der Rest dieses Dokuments enthält Details zu allen unterstützten Tags für Web und Mobilgeräte.
Web-Tags
Benutzerdefiniertes HTML-Tag
Code eingeben
html
Parameter
| Schlüssel | Typ |
|---|---|
html |
template |
convertJsValuesToExpressions |
boolean |
usePostscribe |
boolean |
Beispiel
{
"liveOnly": false,
"name": "Sample Custom HTML",
"parameter": [
{
"key": "html",
"type": "template",
"value": "<script>alert('hello world')</script>"
},
{
"key": "convertJsValuesToExpressions",
"type": "boolean",
"value": "true"
},
{
"key": "usePostscribe",
"type": "boolean",
"value": "false"
}
],
"type": "html"
}
Benutzerdefiniertes Bild-Tag
Code eingeben
img
Parameter
| Schlüssel | Typ |
|---|---|
useCacheBuster |
boolean |
url |
template |
cacheBusterQueryParam |
template |
Beispiel
{
"liveOnly": false,
"name": "Sample Custom Image Tag",
"parameter": [
{
"key": "useCacheBuster",
"type": "boolean",
"value": "true"
},
{
"key": "url",
"type": "template",
"value": "//{{a}}"
},
{
"key": "cacheBusterQueryParam",
"type": "template",
"value": "gtmcb"
}
],
"type": "img"
}
Ereignis-Listener
Link-Klick-Listener
Code eingeben
lcl
Parameter
| Schlüssel | Typ | Hinweise |
|---|---|---|
checkValidation |
boolean |
|
waitForTags |
boolean |
|
waitForTagsTimeout |
template |
Anzahl der Millisekunden. Angeben, wann waitForTags=true.
|
Beispiel
{
"name": "Sample Link Click Listener",
"liveOnly": false,
"parameter": [
{
"type": "boolean",
"key": "waitForTags",
"value": "true"
},
{
"type": "boolean",
"key": "checkValidation",
"value": "true"
},
{
"type": "template",
"key": "waitForTagsTimeout",
"value": "2000"
}
],
"type": "lcl",
}
Formularübermittlungs-Listener
Code eingeben
fsl
Parameter
| Schlüssel | Typ | Hinweise |
|---|---|---|
waitForTags |
boolean |
|
checkValidation |
boolean |
|
waitForTagsTimeout |
template |
Anzahl der Millisekunden. Angeben, wann waitForTags=true. |
Beispiel
{
"liveOnly": false,
"name": "Sample Form Submit Listener",
"parameter": [
{
"key": "waitForTags",
"type": "boolean",
"value": "false"
},
{
"key": "checkValidation",
"type": "boolean",
"value": "false"
}
],
"type": "fsl"
}
Klick-Listener
Code eingeben
cl
Parameter
–
Beispiel
{
"liveOnly": false,
"name": "Sample Click Listener",
"type": "cl"
}
Timer-Listener
Code eingeben
tl
Parameter
| Schlüssel | Typ | Hinweise |
|---|---|---|
eventName |
template |
|
interval |
template |
Anzahl der Millisekunden |
limit |
template |
Maximale Anzahl der Auslösungen |
Beispiel
{
"liveOnly": false,
"name": "Sample Timer Listener",
"parameter": [
{
"key": "eventName",
"type": "template",
"value": "gtm.timer"
},
{
"key": "interval",
"type": "template",
"value": "{{a}}"
},
{
"key": "limit",
"type": "template",
"value": "5"
}
],
"type": "tl"
}
Listener für JavaScript-Fehler
Code eingeben
jel
Parameter
–
Beispiel
{
"liveOnly": false,
"name": "Sample JavaScript Error Listener",
"type": "jel"
}
Verlauf-Listener
Code eingeben
hl
Parameter
–
Beispiel
{
"liveOnly": false,
"name": "Sample History Listener",
"type": "hl"
}
Tracking von Displayanzeigen
Strahler Zählermesswert
Code eingeben
flc
Parameter
| Schlüssel | Typ | Hinweise |
|---|---|---|
ordinalType |
template |
Eine der folgenden Möglichkeiten: STANDARD, UNIQUE, SESSION
|
advertiserId |
template |
|
groupTag |
template |
|
activityTag |
template |
|
useImageTag |
boolean |
|
customVariable |
list |
[key, value]-Paare |
userVariable |
template |
Die Variable u= des Tags. |
transactionVariable |
template |
Die Variable tran= des Tags. |
sessionId |
template |
Geben Sie an, ob ordinalType den Wert SESSION hat. |
Beispiel
{
"liveOnly": false,
"name": "Sample Floodlight Counter",
"parameter": [
{
"key": "ordinalType",
"type": "template",
"value": "STANDARD"
},
{
"key": "advertiserId",
"type": "template",
"value": "{{a}}"
},
{
"key": "groupTag",
"type": "template",
"value": "{{b}}"
},
{
"key": "activityTag",
"type": "template",
"value": "{{c}}"
},
{
"key": "useImageTag",
"type": "boolean",
"value": "false"
},
{
"key": "customVariable",
"type": "list"
"list": [
{
"type": "map",
"map": [
{
"type": "template",
"key": "key",
"value": "u2"
},
{
"type": "template",
"key": "value",
"value": "u2_custom_var"
}
]
},
{
"type": "map",
"map": [
{
"type": "template",
"key": "key",
"value": "u1"
},
{
"type": "template",
"key": "value",
"value": "u1_custom_var"
}
]
},
{
"key": "userVariable",
"type": "template",
"value": ""
},
{
"key": "transactionVariable",
"type": "template",
"value": ""
},
{
"type": "template",
"key": "sessionId",
"value": "MySessionId"
}
],
"type": "flc"
}
Strahler Vertrieb
Code eingeben
fls
Parameter
| Schlüssel | Typ | Hinweise |
|---|---|---|
countingMethod |
template |
Eine der folgenden Möglichkeiten: TRANSACTIONS, ITEM_SOLD |
advertiserId |
template |
|
groupTag |
template |
|
activityTag |
template |
|
revenue |
template |
|
orderId |
template |
|
useImageTag |
boolean |
|
customVariable |
map |
Eine Liste von Karten mit jeweils einem
Paar für [key, value]. |
userVariable |
template |
Die Variable u= des Tags. |
transactionVariable |
template |
Die Variable tran= des Tags. |
quantity |
template |
Angeben, ob countingMethod gleich ITEM_SOLD ist |
Beispiel
{
"name": "Sample Floodlight Sales Tag",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "countingMethod",
"value": "TRANSACTIONS"
},
{
"type": "template",
"key": "advertiserId",
"value": "{{a}}"
},
{
"type": "template",
"key": "groupTag",
"value": "{{b}}"
},
{
"type": "template",
"key": "activityTag",
"value": "{{c}}"
},
{
"type": "template",
"key": "revenue",
"value": "{{a}}"
},
{
"type": "template",
"key": "orderId",
"value": "{{b}}"
},
{
"type": "boolean",
"key": "useImageTag",
"value": "false"
},
{
"type": "map",
"key": "customVariable",
"map": [
{
"type": "template",
"key": "u2",
"value": "u2_custom_var"
},
{
"type": "template",
"key": "u1",
"value": "u1_custom_var"
}
]
},
{
"type": "template",
"key": "userVariable",
"value": "u_var"
},
{
"type": "template",
"key": "transactionVariable",
"value": "tran_var"
}
],
"type": "fls"
}
Mediaplex – IFRAME MCT Taggen
Code eingeben
mpm
Parameter
| Schlüssel | Typ | Hinweise |
|---|---|---|
placementId |
template |
|
roiName |
template |
|
pageName |
template |
|
uniqueUserId |
template |
Optional. |
Beispiel
{
"name": "Sample Mediaplex IFRAME MCT Tag",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "placementId",
"value": "{{a}}"
},
{
"type": "template",
"key": "roiName",
"value": "1"
},
{
"type": "template",
"key": "pageName",
"value": "{{a}}"
}
],
"type": "mpm"
}
Mediaplex – Standard IMG-ROI-Tag
Code eingeben
mpr
Parameter
| Schlüssel | Typ | Hinweise |
|---|---|---|
placementId |
template |
|
roiName |
template |
|
uniqueUserId |
template |
Optional. |
Beispiel
{
"name": "Sample Mediaplex Standard IMG ROI Tag",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "placementId",
"value": "{{a}}"
},
{
"type": "template",
"key": "roiName",
"value": "1"
},
{
"type": "template",
"key": "uniqueUserId",
"value": "MyUniqueId"
}
],
"type": "mpr"
}
Turn-Conversion-Tracking
Code eingeben
tc
Parameter
| Schlüssel | Typ | Hinweise |
|---|---|---|
customerId |
template |
Datenvertrags-ID |
orderId |
template |
Optional. |
orderValue |
template |
Optional. |
optOut |
template |
Optional. |
Beispiel
{
"name": "Sample Turn Conversion Tracking",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "customerId",
"value": "{{a}}"
},
{
"type": "template",
"key": "orderId",
"value": "MyOrderId"
},
{
"type": "template",
"key": "orderValue",
"value": "MyOrderValue"
},
{
"type": "template",
"key": "optOut",
"value": "MyOptOut"
}
],
"type": "tc"
}
Remarketing
SmartPixel von AdRoll
Code eingeben
asp
Parameter
| Schlüssel | Typ | Hinweise |
|---|---|---|
customerId |
template |
adroll_adv_id |
pixelId |
template |
adroll_pix_id |
conversionValueInDollars |
template |
Optional. |
customData |
map |
Optional. Eine Liste von Karten mit jeweils einem einzelnen [key,
value]-Paar |
segmentName |
template |
Optional. |
Beispiel
{
"name": "Sample AdRoll Smart Pixel",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "customerId",
"value": "{{a}}"
},
{
"type": "template",
"key": "pixelId",
"value": "{{a}}"
},
{
"type": "template",
"key": "conversionValueInDollars",
"value": "conversionValue"
},
{
"type": "map",
"key": "customData",
"map": [
{
"type": "template",
"key": "key2",
"value": "World"
},
{
"type": "template",
"key": "key1",
"value": "Hello"
}
]
},
{
"type": "template",
"key": "segmentName",
"value": "SegmentName"
}
],
"type": "asp"
}
Google Ads-Remarketing
Code eingeben
sp
Parameter
| Schlüssel | Typ | Hinweise |
|---|---|---|
googleConversionId |
template |
|
googleConversionLabel |
template |
Optional. |
customParamsFormat |
template |
Eine der folgenden Möglichkeiten: DATA_LAYER, USER_SPECIFIED |
dataLayerVariable |
template |
Für customParamsFormat = DATA_LAYER |
googleCustomParams |
list |
Für customParamsFormat = USER_SPECIFIED |
googleScreenName |
template |
Optional. |
Beispiel
Dabei gilt: customParamFormat = DATA_LAYER:
{
"name": "Sample Google Ads Remarketing",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "googleConversionId",
"value": "{{c}}"
},
{
"type": "template",
"key": "googleConversionLabel",
"value": "MyLabel"
},
{
"type": "template",
"key": "customParamsFormat",
"value": "DATA_LAYER"
},
{
"type": "template",
"key": "dataLayerVariable",
"value": "{{e}}"
}
],
"type": "sp"
}
Dabei gilt: customParamFormat = USER_SPECIFIED:
{
"name": "Sample Google Ads Remarketing",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "googleConversionId",
"value": "{{c}}"
},
{
"type": "template",
"key": "googleConversionLabel",
"value": "MyLabel"
},
{
"type": "template",
"key": "customParamsFormat",
"value": "USER_SPECIFIED"
},
{
"type": "list",
"key": "googleCustomParams",
"list": [
{
"type": "map",
"map": [
{
"type": "template",
"key": "key",
"value": "key2"
},
{
"type": "template",
"key": "value",
"value": "World"
}
]
},
{
"type": "map",
"map": [
{
"type": "template",
"key": "key",
"value": "key1"
},
{
"type": "template",
"key": "value",
"value": "Hello"
}
]
}
]
}
],
"type": "sp"
}
Turn-Datenerhebung
Code eingeben
tdc
Parameter
| Schlüssel | Typ | Hinweise |
|---|---|---|
customerId |
template |
|
categoryId |
template |
Optional. |
keyword |
template |
Optional. |
dataProviderId |
template |
Optional. |
optOut |
template |
Optional. |
Beispiel
{
"name": "Sample Turn Data Collection Tag",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "customerId",
"value": "{{a}}"
},
{
"type": "template",
"key": "categoryId",
"value": "myCategoryId"
},
{
"type": "template",
"key": "keyword",
"value": "myKeyword"
},
{
"type": "template",
"key": "dataProviderId",
"value": "myDataProviderId"
},
{
"type": "template",
"key": "optOut",
"value": "myOptOut"
}
],
"type": "tdc"
}
Suchen
Google Ads-Conversion-Tracking
Siehe Google Ads-Conversion-Tracking unter Mobil Tags
Marin Software
Code eingeben
ms
Parameter
| Schlüssel | Typ | Hinweise |
|---|---|---|
type |
template |
Eine der folgenden Möglichkeiten: TRACK_PAGEVIEW, TRACK_TRANSACTION |
clientId |
template |
|
anonymizeIp |
boolean |
Optional. |
conversionType |
template |
Für type = TRACK_TRANSACTION. |
useDataLayer |
boolean |
Für type = TRACK_TRANSACTION |
orderId |
template |
Für useDataLayer = false |
product |
template |
Für useDataLayer = false |
price |
template |
Für useDataLayer = false |
category |
template |
Für useDataLayer = false |
quantity |
template |
Für useDataLayer = false |
currencyCode |
template |
Für useDataLayer = false |
Beispiel
Dabei gilt: type=TRACK_PAGEVIEW:
{
"name": "Sample Marin Software Tag",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "type",
"value": "TRACK_PAGEVIEW"
},
{
"type": "template",
"key": "clientId",
"value": "Client ID"
},
{
"type": "boolean",
"key": "anonymizeIp",
"value": "false"
}
],
"type": "ms"
}
Dabei gilt: type = TRACK_TRANSACTION und useDataLayer =
true:
{
"name": "Sample Marin Software Tag",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "type",
"value": "TRACK_TRANSACTION"
},
{
"type": "template",
"key": "clientId",
"value": "Client ID"
},
{
"type": "template",
"key": "conversionType",
"value": "myConversionType"
},
{
"type": "boolean",
"key": "anonymizeIp",
"value": "false"
},
{
"type": "boolean",
"key": "useDataLayer",
"value": "true"
}
],
"type": "ms"
}
Dabei gilt: type = TRACK_TRANSACTION und useDataLayer =
false:
{
"name": "Sample Marin Software Tag",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "type",
"value": "TRACK_TRANSACTION"
},
{
"type": "template",
"key": "clientId",
"value": "Client ID"
},
{
"type": "template",
"key": "conversionType",
"value": "myConversionType"
},
{
"type": "boolean",
"key": "anonymizeIp",
"value": "false"
},
{
"type": "template",
"key": "orderId",
"value": "myOrderId"
},
{
"type": "template",
"key": "product",
"value": "myProduct"
},
{
"type": "template",
"key": "price",
"value": "myPrice"
},
{
"type": "template",
"key": "category",
"value": "myCategory"
},
{
"type": "template",
"key": "quantity",
"value": "myQuantity"
},
{
"type": "template",
"key": "currencyCode",
"value": "myCurrencyCode"
},
{
"type": "boolean",
"key": "useDataLayer",
"value": "false"
}
],
"type": "ms"
}
Zielgruppe
AdAdvisor
Code eingeben
_ta
Parameter
| Schlüssel | Typ |
|---|---|
subscriberId |
template |
Beispiel
{
"name": "Sample AdAdvisor Tag",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "subscriberId",
"value": "{{a}}"
}
],
"type": "_ta",
}
Bizo Insight
Code eingeben
bzi
Parameter
Beispiel
Dstillery Universal Pixel
Code eingeben
m6d
Parameter
| Schlüssel | Typ | Hinweise |
|---|---|---|
id |
template |
|
title |
template |
Optional. |
domain |
template |
Optional. |
company |
template |
Optional. |
location |
template |
Optional. |
employeeRange |
template |
Optional. |
standardIndustrialClassification |
template |
Optional. |
email |
template |
Optional. |
| Schlüssel | Typ | Hinweise |
|---|---|---|
pixelId |
template |
|
pixelCheckValue |
template |
|
orderId |
template |
Optional. |
revenue |
template |
Optional. |
namespaceId |
template |
|
namespaceCheckValue |
template |
|
namespaceCode |
template |
Beispiel
{
"name": "Sample Dstillery Pixel Tag",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "pixelId",
"value": "{{a}}"
},
{
"type": "template",
"key": "pixelCheckValue",
"value": "{{a}}"
},
{
"type": "template",
"key": "orderId",
"value": "myOrderId"
},
{
"type": "template",
"key": "revenue",
"value": "myRevenue"
},
{
"type": "template",
"key": "namespaceId",
"value": "{{a}}"
},
{
"type": "template",
"key": "namespaceCheckValue",
"value": "{{a}}"
},
{
"type": "template",
"key": "namespaceCode",
"value": "{{a}}"
}
],
"type": "m6d"
}
VisualDNA-Conversion-Tag
Code eingeben
vdc
Parameter
| Schlüssel | Typ | Hinweise |
|---|---|---|
apiAccountKey |
template |
|
conversionId |
template |
|
identitySyncPlatformCode |
template |
Optional. |
Beispiel
{
"name": "Sample Visual DNA Conversion Tag",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "apiAccountKey",
"value": "{{a}}"
},
{
"type": "template",
"key": "conversionId",
"value": "{{a}}"
},
{
"type": "template",
"key": "identitySyncPlatformCode",
"value": "mySyncPlatformCode"
}
],
"type": "vdc"
}
Analytics
Universal Analytics
Code eingeben
ua
Parameter
| Schlüssel | Typ | Hinweise |
|---|---|---|
trackingId |
template |
|
type |
template |
Eine der folgenden Möglichkeiten: TRACK_PAGEVIEW, TRACK_EVENT,
TRACK_TRANSACTION, TRACK_SOCIAL,
TRACK_TIMING, DECORATE_LINK,
DECORATE_FORM |
contentGroup |
list |
Optional. Liste der Karten mit jeweils einem index-Schlüssel und einem
group-Taste. |
dimension |
list |
Optional. Liste der Karten mit jeweils einem index-Schlüssel und einem
dimension-Taste. |
metric |
list |
Optional. Liste der Karten mit jeweils einem index-Schlüssel und einem
metric-Taste. |
functionName |
template |
Optional. |
fieldsToSet |
map |
Optional. Jeder Parameter in der Liste ist eine Map. Jeder Kartenparameter sollte zwei
Unterparameter: einer mit dem Schlüssel fieldName und einer mit dem Schlüssel value. Die
Auf folgende Felder kann jetzt nur noch über "fieldsToSet" zugegriffen werden: anonymizeIp, sessionControl, referrer,
page, title (früher documentTitle), cookieName, cookieDomain, sampleRate, cookieExpiration (Seite, Titel (zuvor documentTitle), cookieName, cookieDomain)
(zuvor „cookieExpiration“), „cookiePath“, „forceSSL“ (früher „forceSsl“ genannt), „allowLinker“.
|
doubleClick |
boolean |
Optional. |
trackerName |
template |
Optional. trackerName kann angegeben werden, wenn
setTrackerName == true. |
useDebugVersion |
boolean |
Optional. |
autoLinkDomains |
template |
Optional. Dieses Feld kann für
TRACK_PAGEVIEW |
linkId |
template |
Optional. Erweiterte Linkzuordnung aktivieren. |
decorateFormsAutoLink |
boolean |
Optional. Dieses Feld kann für
TRACK_PAGEVIEW |
setTrackerName |
boolean |
Optional. |
useHashAutoLink |
boolean |
Optional. |
enableEcommerce |
boolean |
Optional. |
useEcommerceDataLayer |
boolean |
Optional. Dies kann nur angegeben werden für
eventType=TRACK_EVENT und/oder TRACK_PAGEVIEW. |
ecommerceMacroData |
template |
Optional. Dies kann nur angegeben werden für
eventType=TRACK_EVENT und/oder TRACK_PAGEVIEW und
wenn useEcommerceDataLayer=false. |
eventCategory |
template |
Für eventType=TRACK_EVENT |
eventAction |
template |
Für eventType=TRACK_EVENT |
eventLabel |
template |
Für eventType=TRACK_EVENT |
eventValue |
template |
Für eventType=TRACK_EVENT |
nonInteraction |
template |
Für eventType=TRACK_EVENT |
socialNetwork |
template |
Für eventType=TRACK_SOCIAL |
socialAction |
template |
Für eventType=TRACK_SOCIAL |
socialActionTarget |
template |
Für eventType=TRACK_SOCIAL |
timingVar |
template |
Für eventType=TRACK_TIMING |
timingCategory |
template |
Für eventType=TRACK_TIMING |
timingLabel |
template |
Für eventType=TRACK_TIMING |
timingValue |
template |
Für eventType=TRACK_TIMING |
useHashDecorateLink |
boolean |
Für eventType=DECORATE_LINK |
useHashDecorateForm |
boolean |
Für eventType=DECORATE_FORM |
Beispiel
Dabei gilt: trackType=TRACK_PAGEVIEW:
{
"name": "Sample Universal Analytics",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "trackingId",
"value": "UA-00000-123"
},
{
"type": "template",
"key": "trackType",
"value": "TRACK_PAGEVIEW"
},
{
"type": "list",
"key": "contentGroup",
"list": [
{
"type": "map",
"map": [
{
"type": "template",
"key": "index",
"value": "1"
},
{
"type": "template",
"key": "group",
"value": "myContentGroup"
}
]
}
]
},
{
"type": "list",
"key": "dimension",
"list": [
{
"type": "map",
"map": [
{
"type": "template",
"key": "index",
"value": "1"
},
{
"type": "template",
"key": "dimension",
"value": "myCustomDimension"
}
]
}
]
},
{
"type": "list",
"key": "metric",
"list": [
{
"type": "map",
"map": [
{
"type": "template",
"key": "index",
"value": "1"
},
{
"type": "template",
"key": "metric",
"value": "myCustomMetric"
}
]
}
]
},
{
"type": "list",
"key": "fieldsToSet",
"list": [
{
"type": "map",
"map": [
{
"type": "template",
"key": "fieldName",
"value": "myFieldName"
},
{
"type": "template",
"key": "value",
"value": "myFieldValue"
}
]
},
{
"type": "map",
"map": [
{
"type": "template",
"key": "fieldName",
"value": "anonymizeIp"
},
{
"type": "template",
"key": "value",
"value": "true"
}
]
},
{
"type": "map",
"map": [
{
"type": "template",
"key": "fieldName",
"value": "allowLinker"
},
{
"type": "template",
"key": "value",
"value": "true"
}
]
},
{
"type": "map",
"map": [
{
"type": "template",
"key": "fieldName",
"value": "sessionControl"
},
{
"type": "template",
"key": "value",
"value": "mySessionControl"
}
]
},
{
"type": "map",
"map": [
{
"type": "template",
"key": "fieldName",
"value": "referrer"
},
{
"type": "template",
"key": "value",
"value": "myDocReferrer"
}
]
},
{
"type": "map",
"map": [
{
"type": "template",
"key": "fieldName",
"value": "page"
},
{
"type": "template",
"key": "value",
"value": "myDocPath"
}
]
},
{
"type": "map",
"map": [
{
"type": "template",
"key": "fieldName",
"value": "title"
},
{
"type": "template",
"key": "value",
"value": "myDocTitle"
}
]
},
{
"type": "map",
"map": [
{
"type": "template",
"key": "fieldName",
"value": "sampleRate"
},
{
"type": "template",
"key": "value",
"value": "mySampleRate"
}
]
},
{
"type": "map",
"map": [
{
"type": "template",
"key": "fieldName",
"value": "cookieName"
},
{
"type": "template",
"key": "value",
"value": "myCookieName"
}
]
},
{
"type": "map",
"map": [
{
"type": "template",
"key": "fieldName",
"value": "cookieDomain"
},
{
"type": "template",
"key": "value",
"value": "myCookieDomain"
}
]
},
{
"type": "map",
"map": [
{
"type": "template",
"key": "fieldName",
"value": "cookiePath"
},
{
"type": "template",
"key": "value",
"value": "myCookiePath"
}
]
},
{
"type": "map",
"map": [
{
"type": "template",
"key": "fieldName",
"value": "cookieExpires"
},
{
"type": "template",
"key": "value",
"value": "myCookieExpirationInSeconds"
}
]
}
]
},
{
"type": "template",
"key": "trackerName",
"value": "myCustomTrackerName"
},
{
"type": "boolean",
"key": "useDebugVersion",
"value": "false"
},
{
"type": "template",
"key": "autoLinkDomains",
"value": "myAutoLinkDomain"
},
{
"type": "boolean",
"key": "linkId",
"value": "false"
},
{
"type": "boolean",
"key": "decorateFormsAutoLink",
"value": "false"
},
{
"type": "boolean",
"key": "setTrackerName",
"value": "true"
},
{
"type": "boolean",
"key": "useHashAutoLink",
"value": "false"
},
{
"type": "boolean",
"key": "enableEcommerce",
"value": "false"
}
],
"type": "ua"
}
Dabei gilt: trackType=TRACK_EVENT:
{
"name": "Sample Universal Analytics",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "trackingId",
"value": "UA-00000-123"
},
{
"type": "template",
"key": "trackType",
"value": "TRACK_EVENT"
},
{
"type": "template",
"key": "eventCategory",
"value": "myCategory"
},
{
"type": "template",
"key": "eventAction",
"value": "myAction"
},
{
"type": "template",
"key": "eventLabel",
"value": "myLabel"
},
{
"type": "template",
"key": "eventValue",
"value": "myValue"
},
"type": "ua"
}
Dabei gilt: trackType=TRACK_TRANSACTION:
{
"name": "Sample Universal Analytics",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "trackingId",
"value": "UA-00000-123"
},
{
"type": "template",
"key": "trackType",
"value": "TRACK_TRANSACTION"
}
],
"type": "ua"
}
Dabei gilt: trackType=TRACK_SOCIAL:
{
"name": "Sample Universal Analytics",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "trackingId",
"value": "UA-00000-123"
},
{
"type": "template",
"key": "trackType",
"value": "TRACK_SOCIAL"
},
{
"type": "template",
"key": "socialNetwork",
"value": "myNetwork"
},
{
"type": "template",
"key": "socialAction",
"value": "myAction"
},
{
"type": "template",
"key": "socialActionTarget",
"value": "myActionTarget"
}
],
"type": "ua"
}
Dabei gilt: trackType=TRACK_TIMING:
{
"name": "Sample Universal Analytics",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "trackingId",
"value": "UA-00000-123"
},
{
"type": "template",
"key": "trackType",
"value": "TRACK_TIMING"
},
{
"type": "template",
"key": "timingVar",
"value": "myVar"
},
{
"type": "template",
"key": "timingCategory",
"value": "myCategory"
},
{
"type": "template",
"key": "timingLabel",
"value": "myLabel"
},
{
"type": "template",
"key": "timingValue",
"value": "myValue"
}
],
"type": "ua"
}
Dabei gilt: trackType=DECORATE_LINK:
{
"name": "Sample Universal Analytics",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "trackingId",
"value": "UA-00000-123"
},
{
"type": "template",
"key": "trackType",
"value": "DECORATE_LINK"
},
{
"type": "boolean",
"key": "useHashDecorateLink",
"value": "false"
}
],
"type": "ua"
}
Dabei gilt: trackType=DECORATE_FORM:
{
"name": "Sample Universal Analytics",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "trackingId",
"value": "UA-00000-123"
},
{
"type": "template",
"key": "trackType",
"value": "DECORATE_FORM"
},
{
"type": "boolean",
"key": "useHashDecorateForm",
"value": "false"
}
],
"type": "ua"
}
Klassisches Google Analytics
Code eingeben
ga
Parameter
| Schlüssel | Typ | Hinweise |
|---|---|---|
webPropertyId |
template |
|
type |
template |
Eine der folgenden Möglichkeiten: TRACK_PAGEVIEW, TRACK_EVENT,
LINK |
siteSpeedSampleRate |
template |
Sollte einen numerischen Prozentwert (0–100) ergeben. |
cookiePath |
template |
|
page |
template |
|
domainName |
template |
|
allowLinker |
boolean |
|
sampleRate |
integer |
Bereich von 0 bis 100 |
campaignCookieTimeout |
template |
Muss einen numerischen Wert ergeben, der das Zeitlimit in Millisekunden. |
allowAnchor |
boolean |
|
sessionCookieTimeout |
template |
Muss einen numerischen Wert ergeben, der das Zeitlimit in Millisekunden. |
doubleClick |
boolean |
|
hitCallback |
template |
|
ignoredRef |
list |
Liste der zu ignorierenden Verweis-URLs. |
ignoredRef[].value |
template |
Name der Verweis-URL |
customVar |
list |
Liste der Karten. Eine Karte pro benutzerdefinierter Variable. |
customVar[].slot |
integer |
|
customVar[].name |
template |
|
customVar[].value |
template |
|
customVar[].scope |
integer |
1 für den Trefferumfang, 2für den Sitzungsumfang und
3 für Nutzerebene. |
organic |
list |
|
organic[].searchEngine |
template |
|
organic[].queryParamName |
template |
|
organic[].prepend |
boolean |
|
ignoredOrganic |
list |
Liste der zu ignorierenden Keywords. |
ignoredOrganic[].value |
template |
Zu ignorierende Keywords. |
title |
template |
|
campaignSourceOverride |
template |
|
campaignMediumOverride |
template |
|
campaignTermOverride |
template |
|
campaignContentOverride |
template |
|
campaignNameOverride |
template |
|
anonymizeIp |
boolean |
|
linkId |
boolean |
Optional. Erweiterte Linkzuordnung aktivieren. |
contentGroup |
list |
Liste der Karten. |
contentGroup[].index |
template |
Muss als Ganzzahl ausgewertet werden. |
contentGroup[].group |
template |
Gruppenname. |
campContentKey |
template |
|
campMediumKey |
template |
|
campNameKey |
template |
|
campNoKey |
template |
|
campSourceKey |
template |
|
campTermKey |
template |
|
campaignTrack |
boolean |
|
clientInfo |
template |
|
detectFlash |
template |
|
detectTitle |
template |
|
localGifPath |
template |
|
sendHitstToGoogle |
template |
|
referrerOverride |
template |
|
visitorCookieTimeout |
template |
Anzahl der Millisekunden. |
trackerName |
template |
|
cookiePathCopy |
list |
Liste der Cookie-Pfade. |
cookiePathCopy[].value |
template |
Cookie-Pfad. |
useDebugVersion |
boolean |
|
forceSsl |
boolean |
|
setTrackerName |
boolean |
|
eventCategory |
template |
Für trackType=TRACK_EVENT |
eventAction |
template |
Für trackType=TRACK_EVENT |
eventLabel |
template |
Für trackType=TRACK_EVENT |
eventValue |
template |
Für trackType=TRACK_EVENT |
nonInteraction |
boolean |
Für trackType=TRACK_EVENT |
targetUrl |
template |
Für trackType=LINK |
useHashLink |
boolean |
Für trackType=LINK |
formObject |
template |
Für trackType=LINK_BY_POST |
useHashLinkByPost |
boolean |
Für trackType=LINK_BY_POST |
currencyCode |
template |
Optional. Für trackType=TRACK_TRANSACTION |
socialUseDataLayer |
boolean |
Optional. Für trackType=TRACK_SOCIAL |
socialNetwork |
template |
Für trackType=TRACK_SOCIAL und
socialUseDataLayer=false |
socialAction |
template |
Für trackType=TRACK_SOCIAL und
socialUseDataLayer=false
|
socialPagePath |
template |
Optional. Für trackType=TRACK_SOCIAL |
socialTarget |
template |
Für trackType=TRACK_SOCIAL und
socialUseDataLayer=false |
timingCategory |
template |
Für trackType=TRACK_TIMING |
timingVariable |
template |
Für trackType=TRACK_TIMING |
timingTime |
template |
Für trackType=TRACK_TIMING |
timingLabel |
template |
Für trackType=TRACK_TIMING |
timingSampleRate |
template |
Für trackType=TRACK_TIMING |
useHashDecorateLink |
boolean |
Für trackType=DECORATE_LINK |
useHashDecorateForm |
boolean |
Für trackType=DECORATE_FORM |
Beispiel
Dabei gilt: trackType=TRACK_PAGEVIEW:
{
"name": "Sample Classic Google Analytics",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "webPropertyId",
"value": "UA-00000-123"
},
{
"type": "template",
"key": "siteSpeedSampleRate",
"value": "{{sampleRatePercent}}"
},
{
"type": "template",
"key": "cookiePath",
"value": "myCookiePath"
},
{
"type": "template",
"key": "trackType",
"value": "TRACK_PAGEVIEW"
},
{
"type": "template",
"key": "page",
"value": "myVirtualPagePath"
},
{
"type": "template",
"key": "domainName",
"value": "myDomainName"
},
{
"type": "boolean",
"key": "allowLinker",
"value": "true"
},
{
"type": "integer",
"key": "sampleRate",
"value": "10"
},
{
"type": "template",
"key": "campaignCookieTimeout",
"value": "{{timeoutInMilli}}"
},
{
"type": "boolean",
"key": "allowAnchor",
"value": "true"
},
{
"type": "template",
"key": "sessionCookieTimeout",
"value": "{{timeoutInMilli}}"
},
{
"type": "boolean",
"key": "doubleClick",
"value": "true"
},
{
"type": "list",
"key": "ignoredRef",
"list": [
{
"type": "template",
"value": "referrer1Ignore"
},
{
"type": "template",
"value": "referrer2Ignore"
}
]
},
{
"type": "list",
"key": "customVar",
"list": [
{
"type": "map",
"map": [
{
"type": "integer",
"key": "slot",
"value": "1"
},
{
"type": "template",
"key": "name",
"value": "myCustomVar"
},
{
"type": "template",
"key": "value",
"value": "myCustomVarValue"
},
{
"type": "integer",
"key": "scope",
"value": "3"
}
]
}
]
},
{
"type": "list",
"key": "organic",
"list": [
{
"type": "map",
"map": [
{
"type": "template",
"key": "searchEngine",
"value": "myOrganicSearchEngine"
},
{
"type": "template",
"key": "queryParamName",
"value": "mySearchQueryParamName"
},
{
"type": "boolean",
"key": "prepend",
"value": "true"
}
]
}
]
},
{
"type": "list",
"key": "ignoredOrganic",
"list": [
{
"type": "template",
"value": "keyword1Ignore"
},
{
"type": "template",
"value": "keyword2Ignore"
}
]
},
{
"type": "template",
"key": "title",
"value": "myPageTitle"
},
{
"type": "template",
"key": "campaignSourceOverride",
"value": "mySourceOverride"
},
{
"type": "template",
"key": "campaignMediumOverride",
"value": "myMediumOverride"
},
{
"type": "template",
"key": "campaignTermOverride",
"value": "myTermOverride"
},
{
"type": "template",
"key": "campaignContentOverride",
"value": "myContentOverride"
},
{
"type": "template",
"key": "campaignNameOverride",
"value": "myNameOverride"
},
{
"type": "boolean",
"key": "anonymizeIp",
"value": "true"
},
{
"type": "boolean",
"key": "linkId",
"value": "false"
},
{
"type": "list",
"key": "contentGroup",
"list": [
{
"type": "map",
"map": [
{
"type": "template",
"key": "index",
"value": "1"
},
{
"type": "template",
"key": "group",
"value": "myContentGroup1"
}
]
}
]
},
{
"type": "template",
"key": "campContentKey",
"value": "myContentKey"
},
{
"type": "template",
"key": "campMediumKey",
"value": "myMediumKey"
},
{
"type": "template",
"key": "campNameKey",
"value": "myNameKey"
},
{
"type": "template",
"key": "campNoKey",
"value": "myNoOverrideKey"
},
{
"type": "template",
"key": "campSourceKey",
"value": "mySourceKey"
},
{
"type": "template",
"key": "campTermKey",
"value": "myTermKey"
},
{
"type": "boolean",
"key": "campaignTrack",
"value": "true"
},
{
"type": "boolean",
"key": "clientInfo",
"value": "true"
},
{
"type": "boolean",
"key": "detectFlash",
"value": "true"
},
{
"type": "boolean",
"key": "detectTitle",
"value": "true"
},
{
"type": "template",
"key": "localGifPath",
"value": "myLocalGIFPath"
},
{
"type": "boolean",
"key": "sendHitsToGoogle",
"value": "true"
},
{
"type": "template",
"key": "referrerOverride",
"value": "myReferrerOverride"
},
{
"type": "template",
"key": "visitorCookieTimeout",
"value": "{{timeoutInMilli}}"
},
{
"type": "template",
"key": "trackerName",
"value": "myTrackerName"
},
{
"type": "list",
"key": "cookiePathCopy",
"list": [
{
"type": "template",
"value": "/path/to/cookies1"
},
{
"type": "template",
"value": "/path/to/cookies2"
}
]
},
{
"type": "boolean",
"key": "useDebugVersion",
"value": "false"
},
{
"type": "boolean",
"key": "forceSsl",
"value": "false"
},
{
"type": "boolean",
"key": "setTrackerName",
"value": "true"
}
],
"type": "ga"
}
Dabei gilt: trackType=TRACK_EVENT:
{
"name": "Sample Classic Google Analytics",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "webPropertyId",
"value": "UA-00000-123"
},
{
"type": "template",
"key": "trackType",
"value": "TRACK_EVENT"
},
{
"type": "template",
"key": "eventCategory",
"value": "myCategory"
},
{
"type": "template",
"key": "eventAction",
"value": "myAction"
},
{
"type": "template",
"key": "eventLabel",
"value": "myLabel"
},
{
"type": "template",
"key": "eventValue",
"value": "myValue"
},
{
"type": "boolean",
"key": "nonInteraction",
"value": "false"
}
],
"type": "ga"
}
Dabei gilt: trackType=LINK:
{
"name": "Sample Classic Google Analytics",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "webPropertyId",
"value": "UA-00000-123"
},
{
"type": "template",
"key": "trackType",
"value": "LINK"
},
{
"type": "template",
"key": "targetUrl",
"value": "TargetURL"
},
{
"type": "boolean",
"key": "useHashLink",
"value": "false"
}
],
"type": "ga"
}
Dabei gilt: trackType=LINK_BY_POST:
{
"name": "Sample Classic Google Analytics",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "webPropertyId",
"value": "UA-00000-123"
},
{
"type": "template",
"key": "trackType",
"value": "LINK_BY_POST"
},
{
"type": "template",
"key": "formObject",
"value": "{{a}}"
},
{
"type": "boolean",
"key": "useHashLinkByPost",
"value": "false"
}
],
"type": "ga"
}
Dabei gilt: trackType=TRACK_TRANSACTION:
{
"name": "Sample Classic Google Analytics",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "webPropertyId",
"value": "UA-00000-123"
},
{
"type": "template",
"key": "trackType",
"value": "TRACK_TRANSACTION"
},
{
"type": "template",
"key": "currencyCode",
"value": "{{a}}"
}
]
"type": "ga"
}
Dabei gilt: trackType=TRACK_SOCIAL:
{
"name": "Sample Classic Google Analytics",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "webPropertyId",
"value": "UA-00000-123"
},
{
"type": "template",
"key": "trackType",
"value": "TRACK_SOCIAL"
},
{
"type": "template",
"key": "socialNetwork",
"value": "mySocialNetwork"
},
{
"type": "template",
"key": "socialAction",
"value": "mySocialAction"
},
{
"type": "template",
"key": "socialTarget",
"value": "myTarget"
},
{
"type": "template",
"key": "socialPagePath",
"value": "myPagePaht"
}
],
"type": "ga"
}
Dabei gilt: trackType=TRACK_TIMING:
{
"name": "Sample Classic Google Analytics",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "webPropertyId",
"value": "UA-00000-123"
},
{
"type": "template",
"key": "trackType",
"value": "TRACK_TIMING"
},
{
"type": "template",
"key": "timingCategory",
"value": "myCategory"
},
{
"type": "template",
"key": "timingVariable",
"value": "myVariable"
},
{
"type": "template",
"key": "timingTime",
"value": "myTime"
},
{
"type": "template",
"key": "timingLabel",
"value": "myLabel"
},
{
"type": "template",
"key": "timingSampleRate",
"value": "{{sampleRatePercent}}"
}
],
"type": "ga"
}
Dabei gilt: trackType=DECORATE_LINK:
{
"name": "Sample Classic Google Analytics",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "webPropertyId",
"value": "UA-00000-123"
},
{
"type": "template",
"key": "trackType",
"value": "DECORATE_LINK"
},
{
"type": "boolean",
"key": "useHashDecorateLink",
"value": "false"
}
],
"type": "ga"
}
Dabei gilt: trackType=DECORATE_FORM:
{
"name": "Sample Classic Google Analytics",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "webPropertyId",
"value": "UA-00000-123"
},
{
"type": "template",
"key": "trackType",
"value": "DECORATE_LINK"
},
{
"type": "boolean",
"key": "useHashDecorateForm",
"value": "false"
}
],
"type": "ga"
}
ClickTale-Standard
Code eingeben
cts
Parameter
| Schlüssel | Typ |
|---|---|
projectId |
template |
sampleRate |
template |
partition |
template |
Beispiel
{
"name": "Sample ClickTale Standard Tracking",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "projectId",
"value": "{{a}}"
},
{
"type": "template",
"key": "sampleRate",
"value": "{{a}}"
},
{
"type": "template",
"key": "partition",
"value": "{{a}}"
}
],
"type": "cts"
}
Einheitliche digitale Analyse von comScore
Code eingeben
csm
Parameter
| Schlüssel | Typ |
|---|---|
clientId |
template |
Beispiel
{
"name": "Sample comScore Unified Digital Measurement",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "clientId",
"value": "{{a}}"
}
],
"type": "csm"
}
Mobile Tags
Google Ads-Conversion-Tracking
Code eingeben
awct
Parameter
| Schlüssel | Typ |
|---|---|
googleConversionId |
template |
googleConversionLabel |
template |
googleConversionValue |
template |
Beispiel
{
"liveOnly": false,
"name": "Google Ads Conversion Tracking",
"parameter": [
{
"key": "googleConversionId",
"type": "template",
"value": "{{a}}"
},
{
"key": "googleConversionLabel",
"type": "template",
"value": "{{a}}"
},
{
"key": "googleConversionValue",
"type": "template",
"value": "{{a}}"
}
],
"tagId": "1",
"type": "awct"
}
Google Ads-Remarketing
Code eingeben
sp
Parameter
| Schlüssel | Typ | Hinweise |
|---|---|---|
googleConversionId |
template |
|
googleConversionLabel |
template |
|
customParamsFormat |
template |
Eine der folgenden Möglichkeiten: DATA_LAYER, USER_SPECIFIED |
googleScreenName |
template |
Optional. |
dataLayerVariable |
template |
Für customParamsFormat=DATA_LAYER: auf eine Daten-
Ebenenvariablen-Makro einfügen. |
googleCustomParams |
list |
Eine Liste von Karten mit jeweils einem [key, value]-Eintrag.
Für customParamsFormat=USER_SPECIFIED. |
googleCustomParams[].key |
template |
|
googleCustomParams[].value |
template |
Beispiel
Dabei gilt: customParamsFormat=USER_SPECIFIED:
{
"accountId": "103020",
"containerId": "666282",
"firingRuleId": [
"1"
],
"liveOnly": false,
"name": "Google Ads Remarketing",
"parameter": [
{
"key": "conversionId",
"type": "template",
"value": "cvid"
},
{
"key": "conversionLabel",
"type": "template",
"value": "cvl"
},
{
"key": "customParamsFormat",
"type": "template",
"value": "USER_SPECIFIED"
},
{
"key": "customParams",
"list": [
{
"map": [
{
"key": "key",
"type": "template",
"value": "cpk1"
},
{
"key": "value",
"type": "template",
"value": "cpv1"
}
],
"type": "map"
}
],
"type": "list"
}
],
"tagId": "2",
"type": "sp"
}
Dabei gilt: customParamsFormat=DATA_LAYER:
{
"accountId": "103020",
"containerId": "666282",
"firingRuleId": [
"1"
],
"liveOnly": false,
"name": "Google Ads Remarketing DataLayer",
"parameter": [
{
"key": "conversionId",
"type": "template",
"value": "cvid"
},
{
"key": "conversionLabel",
"type": "template",
"value": "cvl"
},
{
"key": "customParamsFormat",
"type": "template",
"value": "DATA_LAYER"
},
{
"key": "dataLayerVariable",
"type": "template",
"value": "{{dlv}}"
}
],
"tagId": "3",
"type": "sp"
}
Strahler Zählermesswert
Code eingeben
flc
Parameter
| Schlüssel | Typ | Hinweise |
|---|---|---|
ordinalType |
template |
Eine der folgenden Möglichkeiten: STANDARD, UNIQUE, SESSION
|
advertiserId |
template |
|
groupTag |
template |
|
activityTag |
template |
|
customVariable |
list |
[key, value]-Paare |
userVariable |
template |
Die Variable u= des Tags. |
transactionVariable |
template |
Die Variable tran= des Tags. |
sessionId |
template |
Geben Sie an, ob ordinalType den Wert SESSION hat. |
useImageTag |
boolean |
|
unrepeatable |
boolean |
Optional. |
Beispiel
Dabei gilt: ordinalType=STANDARD:
{
"accountId": "103020",
"containerId": "666282",
"firingRuleId": [
"1"
],
"liveOnly": false,
"name": "Floodlight Counter",
"parameter": [
{
"key": "ordinalType",
"type": "template",
"value": "STANDARD"
},
{
"key": "advertiserId",
"type": "template",
"value": "42"
},
{
"key": "groupTag",
"type": "template",
"value": "gts"
},
{
"key": "activityTag",
"type": "template",
"value": "ats"
},
{
"key": "useImageTag",
"type": "boolean",
"value": "false"
},
{
"key": "customVariable",
"list": [
{
"map": [
{
"key": "key",
"type": "template",
"value": "u3"
},
{
"key": "value",
"type": "template",
"value": "bar"
}
],
"type": "map"
},
{
"map": [
{
"key": "key",
"type": "template",
"value": "u1"
},
{
"key": "value",
"type": "template",
"value": "foo"
}
],
"type": "map"
}
],
"type": "list"
},
{
"key": "userVariable",
"type": "template",
"value": "u"
},
{
"key": "transactionVariable",
"type": "template",
"value": "tran"
}
],
"tagId": "4",
"type": "flc"
}
Dabei gilt: ordinalType=SESSION:
{
"accountId": "103020",
"containerId": "666282",
"firingRuleId": [
"1"
],
"liveOnly": false,
"name": "Floodlight Counter Per Session",
"parameter": [
{
"key": "ordinalType",
"type": "template",
"value": "SESSION"
},
{
"key": "advertiserId",
"type": "template",
"value": "42"
},
{
"key": "groupTag",
"type": "template",
"value": "gts"
},
{
"key": "activityTag",
"type": "template",
"value": "ats"
},
{
"key": "sessionId",
"type": "template",
"value": "session-id"
},
{
"key": "useImageTag",
"type": "boolean",
"value": "false"
},
{
"key": "customVariable",
"type": "list"
},
{
"key": "userVariable",
"type": "template",
"value": "u"
},
{
"key": "transactionVariable",
"type": "template",
"value": "tran"
}
],
"tagId": "5",
"type": "flc"
}
Strahler Vertrieb
Code eingeben
fls
Parameter
| Schlüssel | Typ | Hinweise |
|---|---|---|
countingMethod |
template |
Eine der folgenden Möglichkeiten: TRANSACTIONS, ITEM_SOLD |
advertiserId |
template |
|
groupTag |
template |
|
activityTag |
template |
|
revenue |
template |
|
orderId |
template |
Angeben, ob countingMethod gleich ITEM_SOLD ist |
customVariable |
map |
Eine Liste von Karten mit jeweils einem
Paar für [key, value].
Schlüssel für Zuordnungselemente sind u1 bis u20. Kartenelementtyp ist
Vorlage. |
userVariable |
template |
Die Variable u= des Tags. |
transactionVariable |
template |
Die Variable tran= des Tags. |
quantity |
template |
Geben Sie an, ob countingMethod den Wert ITEM_SOLD hat. |
useImageTag |
boolean |
|
unrepeatable |
boolean |
Optional. |
Beispiel
Dabei gilt: countingMethod=TRANSACTIONS:
{
"accountId": "103020",
"containerId": "666282",
"firingRuleId": [
"1"
],
"liveOnly": false,
"name": "Floodlight Sales",
"parameter": [
{
"key": "countingMethod",
"type": "template",
"value": "TRANSACTIONS"
},
{
"key": "advertiserId",
"type": "template",
"value": "42"
},
{
"key": "groupTag",
"type": "template",
"value": "gts"
},
{
"key": "activityTag",
"type": "template",
"value": "ats"
},
{
"key": "revenue",
"type": "template",
"value": "{{revenue}}"
},
{
"key": "orderId",
"type": "template",
"value": "oid"
},
{
"key": "useImageTag",
"type": "boolean",
"value": "false"
},
{
"key": "customVariable",
"map": [
{
"key": "u1",
"type": "template",
"value": "jio"
}
],
"type": "map"
},
{
"key": "userVariable",
"type": "template",
"value": "u"
},
{
"key": "transactionVariable",
"type": "template",
"value": "tran"
}
],
"tagId": "6",
"type": "fls"
}
Dabei gilt: countingMethod=ITEM_SOLD:
{
"accountId": "103020",
"containerId": "666282",
"firingRuleId": [
"1"
],
"liveOnly": false,
"name": "Floodlight Sales Item Sold",
"parameter": [
{
"key": "countingMethod",
"type": "template",
"value": "ITEM_SOLD"
},
{
"key": "advertiserId",
"type": "template",
"value": "42"
},
{
"key": "groupTag",
"type": "template",
"value": "gts"
},
{
"key": "activityTag",
"type": "template",
"value": "ats"
},
{
"key": "quantity",
"type": "template",
"value": "1"
},
{
"key": "revenue",
"type": "template",
"value": "{{revenue}}"
},
{
"key": "orderId",
"type": "template",
"value": "oid"
},
{
"key": "useImageTag",
"type": "boolean",
"value": "false"
},
{
"key": "customVariable",
"map": [
{
"key": "u1",
"type": "template",
"value": "ji"
}
],
"type": "map"
},
{
"key": "userVariable",
"type": "template",
"value": "u"
},
{
"key": "transactionVariable",
"type": "template",
"value": "tran"
}
],
"tagId": "7",
"type": "fls"
}
Funktionsaufruf
Code eingeben
_fc
Parameter
| Schlüssel | Typ | Hinweise |
|---|---|---|
functionName |
template |
|
functionArgument |
map |
Eine Liste von Karten mit jeweils einem
Paar für [key, value]. |
Beispiel
{
"accountId": "103020",
"containerId": "666282",
"firingRuleId": [
"1"
],
"liveOnly": false,
"name": "Function Call",
"parameter": [
{
"key": "functionName",
"type": "template",
"value": "fn"
},
{
"key": "functionArgument",
"map": [
{
"key": "argkey1",
"type": "template",
"value": "argval1"
}
],
"type": "map"
}
],
"tagId": "8",
"type": "_fc"
}
Universal Analytics
Code eingeben
ua
Parameter
| Schlüssel | Typ | Hinweise |
|---|---|---|
trackingId |
template |
|
type |
template |
Eine der folgenden Möglichkeiten: TRACK_APPVIEW, TRACK_EVENT,
TRACK_SOCIAL, TRACK_TIMING,
TRACK_EXCEPTION |
contentGroup |
list |
Jeder Parameter in der Liste ist eine Map. Jeder Kartenparameter sollte zwei
Unterparameter: einer mit dem Schlüssel index und einer mit dem Schlüssel
group. |
dimension |
list |
Jeder Parameter in der Liste ist eine Map. Jeder Kartenparameter sollte zwei
Unterparameter: einer mit dem Schlüssel index und einer mit dem Schlüssel
dimension. |
metric |
list |
Jeder Parameter in der Liste ist eine Map. Jeder Kartenparameter sollte zwei
Unterparameter: einer mit dem Schlüssel index und einer mit dem Schlüssel
metric. |
fieldsToSet |
list |
Optional. Jeder Parameter in der Liste ist eine Map. Jeder Kartenparameter sollte zwei
Unterparameter: einer mit dem Schlüssel fieldName und einer mit dem Schlüssel value. Die
Auf die folgenden Felder kann jetzt nur noch mit „fieldsToSet“ zugegriffen werden: anonymizeIp, sessionControl, appName,
appVersion, ScreenName (zuvor „contentDescription“) und sampleRate. |
nonInteraction |
boolean oder template |
Für trackType=TRACK_EVENT |
eventCategory |
template |
Für trackType=TRACK_EVENT |
eventAction |
template |
Für trackType=TRACK_EVENT |
eventLabel |
template |
Für trackType=TRACK_EVENT |
eventValue |
template |
Für trackType=TRACK_EVENT |
socialNetwork |
template |
Für trackType=TRACK_SOCIAL |
socialAction |
template |
Für trackType=TRACK_SOCIAL |
socialActionTarget |
template |
Für trackType=TRACK_SOCIAL |
timingVar |
template |
Für trackType=TRACK_TIMING |
timingCategory |
template |
Für trackType=TRACK_TIMING |
timingLabel |
template |
Für trackType=TRACK_TIMING |
timingValue |
template |
Für trackType=TRACK_TIMING |
exceptionDescription |
template |
Für trackType=TRACK_EXCEPTION |
exceptionFatal |
boolean oder template |
Für eventType=TRACK_EXCEPTION. Wenn der Typ ist
template muss sich der Wert auf ein Makro beziehen,
ergibt boolean. |
Beispiel
Dabei gilt: trackType=TRACK_APPVIEW:
{
"accountId": "103020",
"containerId": "666282",
"liveOnly": false,
"name": "Universal Analytics App View",
"parameter": [
{
"key": "trackingId",
"type": "template",
"value": "UA-123-1"
},
{
"key": "trackType",
"type": "template",
"value": "TRACK_APPVIEW"
},
{
"key": "contentGroup",
"list": [
{
"map": [
{
"key": "index",
"type": "template",
"value": "0"
},
{
"key": "group",
"type": "template",
"value": "cg0"
}
],
"type": "map"
}
],
"type": "list"
},
{
"key": "dimension",
"list": [
{
"map": [
{
"key": "index",
"type": "template",
"value": "0"
},
{
"key": "dimension",
"type": "template",
"value": "dim0"
}
],
"type": "map"
}
],
"type": "list"
},
{
"key": "metric",
"list": [
{
"map": [
{
"key": "index",
"type": "template",
"value": "0"
},
{
"key": "metric",
"type": "template",
"value": "cm0"
}
],
"type": "map"
}
],
"type": "list"
},
{
"key": "fieldsToSet",
"list": [
{
"map": [
{
"key": "fieldName",
"type": "template",
"value": "fn0"
},
{
"key": "value",
"type": "template",
"value": "fv0"
}
],
"type": "map"
},
{
"map": [
{
"type": "template",
"key": "fieldName",
"value": "anonymizeIp"
},
{
"type": "template",
"key": "value",
"value": "true"
}
],
"type": "map"
},
{
"map": [
{
"type": "template",
"key": "fieldName",
"value": "appName"
},
{
"type": "template",
"key": "value",
"value": "myApp"
}
],
"type": "map"
},
{
"map": [
{
"type": "template",
"key": "fieldName",
"value": "sessionControl"
},
{
"type": "template",
"key": "value",
"value": "mySessionControl"
}
],
"type": "map"
}
],
"type": "list"
}
],
"tagId": "9",
"type": "ua"
}
Dabei gilt: trackType=TRACK_EVENT:
{
"accountId": "103020",
"containerId": "666282",
"liveOnly": false,
"name": "Universal Analytics Event",
"parameter": [
{
"key": "trackingId",
"type": "template",
"value": "UA-123-1"
},
{
"key": "trackType",
"type": "template",
"value": "TRACK_EVENT"
},
{
"key": "nonInteraction",
"type": "boolean",
"value": "true"
},
{
"key": "contentGroup",
"type": "list"
},
{
"key": "dimension",
"type": "list"
},
{
"key": "metric",
"type": "list"
},
{
"key": "fieldsToSet",
"type": "list"
},
{
"key": "eventCategory",
"type": "template",
"value": "cat"
},
{
"key": "eventAction",
"type": "template",
"value": "act"
},
{
"key": "eventLabel",
"type": "template",
"value": "label"
},
{
"key": "eventValue",
"type": "template",
"value": "value"
}
],
"tagId": "10",
"type": "ua"
}
Dabei gilt: trackType=TRACK_SOCIAL:
{
"accountId": "103020",
"containerId": "666282",
"liveOnly": false,
"name": "Universal Analytics Social",
"parameter": [
{
"key": "trackingId",
"type": "template",
"value": "UA-123-1"
},
{
"key": "trackType",
"type": "template",
"value": "TRACK_SOCIAL"
},
{
"key": "contentGroup",
"type": "list"
},
{
"key": "dimension",
"type": "list"
},
{
"key": "metric",
"type": "list"
},
{
"key": "fieldsToSet",
"type": "list"
},
{
"key": "socialNetwork",
"type": "template",
"value": "network"
},
{
"key": "socialAction",
"type": "template",
"value": "action"
},
{
"key": "socialActionTarget",
"type": "template",
"value": "action-target"
}
],
"tagId": "11",
"type": "ua"
}
Dabei gilt: trackType=TRACK_TIMING:
{
"accountId": "103020",
"containerId": "666282",
"liveOnly": false,
"name": "Universal Analytics Timing",
"parameter": [
{
"key": "trackingId",
"type": "template",
"value": "UA-123-1"
},
{
"key": "trackType",
"type": "template",
"value": "TRACK_TIMING"
},
{
"key": "contentGroup",
"type": "list"
},
{
"key": "dimension",
"type": "list"
},
{
"key": "metric",
"type": "list"
},
{
"key": "fieldsToSet",
"type": "list"
},
{
"key": "timingVar",
"type": "template",
"value": "var"
},
{
"key": "timingCategory",
"type": "template",
"value": "cat"
},
{
"key": "timingLabel",
"type": "template",
"value": "label"
},
{
"key": "timingValue",
"type": "template",
"value": "value"
}
],
"tagId": "12",
"type": "ua"
}
Dabei gilt: trackType=TRACK_EXCEPTION:
{
"accountId": "103020",
"containerId": "666282",
"liveOnly": false,
"name": "Universal Analytics Exception",
"parameter": [
{
"key": "trackingId",
"type": "template",
"value": "UA-123-1"
},
{
"key": "trackType",
"type": "template",
"value": "TRACK_EXCEPTION"
},
{
"key": "contentGroup",
"type": "list"
},
{
"key": "dimension",
"type": "list"
},
{
"key": "metric",
"type": "list"
},
{
"key": "fieldsToSet",
"type": "list"
},
{
"key": "exceptionDescription",
"type": "template",
"value": "description"
},
{
"key": "exceptionFatal",
"type": "boolean",
"value": "true"
}
],
"tagId": "13",
"type": "ua"
}
Benutzerdefiniertes Bild-Tag
Code eingeben
img
Parameter
| Schlüssel | Typ | Hinweise |
|---|---|---|
useCacheBuster |
boolean |
Makros sind nicht zulässig. |
url |
template |
|
cacheBusterQueryParam |
template |
Beispiel
{
"accountId": "103020",
"containerId": "666282",
"firingRuleId": [
"1"
],
"liveOnly": false,
"name": "Custom Image Tag",
"parameter": [
{
"key": "useCacheBuster",
"type": "boolean",
"value": "true"
},
{
"key": "url",
"type": "template",
"value": "http://www.example.com"
},
{
"key": "cacheBusterQueryParam",
"type": "template",
"value": "gtmcb"
}
],
"tagId": "14",
"type": "img"
}