The global site tag (gtag.js) is now the Google tag. Learn more

Add a tag to your website

Stay organized with collections Save and categorize content based on your preferences.

The Google tag and Google Tag Manager provide different ways to set up and manage tags on a website. You're free to choose the option that best suits your needs since they're built using the same technology.

This article provides instructions on how to add each option to your site; however, you only need to add one of them. Choose from the following to see the information for the tag you want to add: