Este documento descreve os parâmetros que podem ser definidos para as tags do Gerenciador de tags do Google.
Introdução
Cada tag do Gerenciador de tags do Google tem um código type para identificação.
Além disso, a maioria das tags tem parâmetros (pares key e type) que podem ser definidos como parte de um "objeto de parâmetro" durante a criação ou atualização delas. Para saber mais sobre como definir esses parâmetros usando um objeto, consulte a Referência de parâmetros.
Este documento também inclui os detalhes de todas as tags compatíveis para a Web e os dispositivos móveis.
Tags da Web
Tag HTML personalizada
Código de tipo
html
Parâmetros
| Chave | Tipo |
|---|---|
html |
template |
convertJsValuesToExpressions |
boolean |
usePostscribe |
boolean |
Exemplo
{
"liveOnly": false,
"name": "Sample Custom HTML",
"parameter": [
{
"key": "html",
"type": "template",
"value": "<script>alert('hello world')</script>"
},
{
"key": "convertJsValuesToExpressions",
"type": "boolean",
"value": "true"
},
{
"key": "usePostscribe",
"type": "boolean",
"value": "false"
}
],
"type": "html"
}
Tag de imagem personalizada
Código de tipo
img
Parâmetros
| Chave | Tipo |
|---|---|
useCacheBuster |
boolean |
url |
template |
cacheBusterQueryParam |
template |
Exemplo
{
"liveOnly": false,
"name": "Sample Custom Image Tag",
"parameter": [
{
"key": "useCacheBuster",
"type": "boolean",
"value": "true"
},
{
"key": "url",
"type": "template",
"value": "//{{a}}"
},
{
"key": "cacheBusterQueryParam",
"type": "template",
"value": "gtmcb"
}
],
"type": "img"
}
Listeners de eventos
Listener de cliques em links
Código de tipo
lcl
Parâmetros
| Chave | Tipo | Observações |
|---|---|---|
checkValidation |
boolean |
|
waitForTags |
boolean |
|
waitForTagsTimeout |
template |
Número de milissegundos. Especifique quando waitForTags=true.
|
Exemplo
{
"name": "Sample Link Click Listener",
"liveOnly": false,
"parameter": [
{
"type": "boolean",
"key": "waitForTags",
"value": "true"
},
{
"type": "boolean",
"key": "checkValidation",
"value": "true"
},
{
"type": "template",
"key": "waitForTagsTimeout",
"value": "2000"
}
],
"type": "lcl",
}
Listener de envio de formulário
Código de tipo
fsl
Parâmetros
| Chave | Tipo | Observações |
|---|---|---|
waitForTags |
boolean |
|
checkValidation |
boolean |
|
waitForTagsTimeout |
template |
Número de milissegundos. Especificar quando waitForTags=true. |
Exemplo
{
"liveOnly": false,
"name": "Sample Form Submit Listener",
"parameter": [
{
"key": "waitForTags",
"type": "boolean",
"value": "false"
},
{
"key": "checkValidation",
"type": "boolean",
"value": "false"
}
],
"type": "fsl"
}
Listener de cliques
Código de tipo
cl
Parâmetros
N/A
Exemplo
{
"liveOnly": false,
"name": "Sample Click Listener",
"type": "cl"
}
Listener de timer
Código de tipo
tl
Parâmetros
| Chave | Tipo | Observações |
|---|---|---|
eventName |
template |
|
interval |
template |
Total de milissegundos. |
limit |
template |
Número máximo de disparos. |
Exemplo
{
"liveOnly": false,
"name": "Sample Timer Listener",
"parameter": [
{
"key": "eventName",
"type": "template",
"value": "gtm.timer"
},
{
"key": "interval",
"type": "template",
"value": "{{a}}"
},
{
"key": "limit",
"type": "template",
"value": "5"
}
],
"type": "tl"
}
Listener de erro JavaScript
Código de tipo
jel
Parâmetros
N/A
Exemplo
{
"liveOnly": false,
"name": "Sample JavaScript Error Listener",
"type": "jel"
}
Listener do histórico
Código de tipo
hl
Parâmetros
N/A
Exemplo
{
"liveOnly": false,
"name": "Sample History Listener",
"type": "hl"
}
Acompanhamento de anúncios gráficos
Contador do Floodlight
Código de tipo
flc
Parâmetros
| Chave | Tipo | Observações |
|---|---|---|
ordinalType |
template |
Uma destas opções: STANDARD, UNIQUE, SESSION.
|
advertiserId |
template |
|
groupTag |
template |
|
activityTag |
template |
|
useImageTag |
boolean |
|
customVariable |
list |
Pares (key e value) |
userVariable |
template |
A variável u= da tag. |
transactionVariable |
template |
A variável tran= da tag. |
sessionId |
template |
Especifique se ordinalType for SESSION. |
Exemplo
{
"liveOnly": false,
"name": "Sample Floodlight Counter",
"parameter": [
{
"key": "ordinalType",
"type": "template",
"value": "STANDARD"
},
{
"key": "advertiserId",
"type": "template",
"value": "{{a}}"
},
{
"key": "groupTag",
"type": "template",
"value": "{{b}}"
},
{
"key": "activityTag",
"type": "template",
"value": "{{c}}"
},
{
"key": "useImageTag",
"type": "boolean",
"value": "false"
},
{
"key": "customVariable",
"type": "list"
"list": [
{
"type": "map",
"map": [
{
"type": "template",
"key": "key",
"value": "u2"
},
{
"type": "template",
"key": "value",
"value": "u2_custom_var"
}
]
},
{
"type": "map",
"map": [
{
"type": "template",
"key": "key",
"value": "u1"
},
{
"type": "template",
"key": "value",
"value": "u1_custom_var"
}
]
},
{
"key": "userVariable",
"type": "template",
"value": ""
},
{
"key": "transactionVariable",
"type": "template",
"value": ""
},
{
"type": "template",
"key": "sessionId",
"value": "MySessionId"
}
],
"type": "flc"
}
Vendas do Floodlight
Código de tipo
fls
Parâmetros
| Chave | Tipo | Observações |
|---|---|---|
countingMethod |
template |
Uma destas opções: TRANSACTIONS e ITEM_SOLD. |
advertiserId |
template |
|
groupTag |
template |
|
activityTag |
template |
|
revenue |
template |
|
orderId |
template |
|
useImageTag |
boolean |
|
customVariable |
map |
Uma lista de mapas, cada um com um único par (key e value). |
userVariable |
template |
A variável u= da tag. |
transactionVariable |
template |
A variável tran= da tag. |
quantity |
template |
Especifique se countingMethod for ITEM_SOLD. |
Exemplo
{
"name": "Sample Floodlight Sales Tag",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "countingMethod",
"value": "TRANSACTIONS"
},
{
"type": "template",
"key": "advertiserId",
"value": "{{a}}"
},
{
"type": "template",
"key": "groupTag",
"value": "{{b}}"
},
{
"type": "template",
"key": "activityTag",
"value": "{{c}}"
},
{
"type": "template",
"key": "revenue",
"value": "{{a}}"
},
{
"type": "template",
"key": "orderId",
"value": "{{b}}"
},
{
"type": "boolean",
"key": "useImageTag",
"value": "false"
},
{
"type": "map",
"key": "customVariable",
"map": [
{
"type": "template",
"key": "u2",
"value": "u2_custom_var"
},
{
"type": "template",
"key": "u1",
"value": "u1_custom_var"
}
]
},
{
"type": "template",
"key": "userVariable",
"value": "u_var"
},
{
"type": "template",
"key": "transactionVariable",
"value": "tran_var"
}
],
"type": "fls"
}
Mediaplex – tag MCT de IFRAME
Código de tipo
mpm
Parâmetros
| Chave | Tipo | Observações |
|---|---|---|
placementId |
template |
|
roiName |
template |
|
pageName |
template |
|
uniqueUserId |
template |
Opcional. |
Exemplo
{
"name": "Sample Mediaplex IFRAME MCT Tag",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "placementId",
"value": "{{a}}"
},
{
"type": "template",
"key": "roiName",
"value": "1"
},
{
"type": "template",
"key": "pageName",
"value": "{{a}}"
}
],
"type": "mpm"
}
Mediaplex – tag padrão ROI de IMG
Código de tipo
mpr
Parâmetros
| Chave | Tipo | Observações |
|---|---|---|
placementId |
template |
|
roiName |
template |
|
uniqueUserId |
template |
Opcional. |
Exemplo
{
"name": "Sample Mediaplex Standard IMG ROI Tag",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "placementId",
"value": "{{a}}"
},
{
"type": "template",
"key": "roiName",
"value": "1"
},
{
"type": "template",
"key": "uniqueUserId",
"value": "MyUniqueId"
}
],
"type": "mpr"
}
Acompanhamento de conversões da Turn
Código de tipo
tc
Parâmetros
| Chave | Tipo | Observações |
|---|---|---|
customerId |
template |
Código do contrato de dados. |
orderId |
template |
Opcional. |
orderValue |
template |
Opcional. |
optOut |
template |
Opcional. |
Exemplo
{
"name": "Sample Turn Conversion Tracking",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "customerId",
"value": "{{a}}"
},
{
"type": "template",
"key": "orderId",
"value": "MyOrderId"
},
{
"type": "template",
"key": "orderValue",
"value": "MyOrderValue"
},
{
"type": "template",
"key": "optOut",
"value": "MyOptOut"
}
],
"type": "tc"
}
Remarketing
AdRoll Smart Pixel
Código de tipo
asp
Parâmetros
| Chave | Tipo | Observações |
|---|---|---|
customerId |
template |
adroll_adv_id |
pixelId |
template |
adroll_pix_id |
conversionValueInDollars |
template |
Opcional. |
customData |
map |
Opcional. Uma lista de mapas, cada um com um único par (key e value). |
segmentName |
template |
Opcional. |
Exemplo
{
"name": "Sample AdRoll Smart Pixel",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "customerId",
"value": "{{a}}"
},
{
"type": "template",
"key": "pixelId",
"value": "{{a}}"
},
{
"type": "template",
"key": "conversionValueInDollars",
"value": "conversionValue"
},
{
"type": "map",
"key": "customData",
"map": [
{
"type": "template",
"key": "key2",
"value": "World"
},
{
"type": "template",
"key": "key1",
"value": "Hello"
}
]
},
{
"type": "template",
"key": "segmentName",
"value": "SegmentName"
}
],
"type": "asp"
}
Remarketing do Google Ads
Código de tipo
sp
Parâmetros
| Chave | Tipo | Observações |
|---|---|---|
googleConversionId |
template |
|
googleConversionLabel |
template |
Opcional. |
customParamsFormat |
template |
Uma destas opções: DATA_LAYER e USER_SPECIFIED. |
dataLayerVariable |
template |
Para customParamsFormat = DATA_LAYER |
googleCustomParams |
list |
Para customParamsFormat = USER_SPECIFIED |
googleScreenName |
template |
Opcional. |
Exemplo
Em que customParamFormat = DATA_LAYER:
{
"name": "Sample Google Ads Remarketing",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "googleConversionId",
"value": "{{c}}"
},
{
"type": "template",
"key": "googleConversionLabel",
"value": "MyLabel"
},
{
"type": "template",
"key": "customParamsFormat",
"value": "DATA_LAYER"
},
{
"type": "template",
"key": "dataLayerVariable",
"value": "{{e}}"
}
],
"type": "sp"
}
Em que customParamFormat = USER_SPECIFIED:
{
"name": "Sample Google Ads Remarketing",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "googleConversionId",
"value": "{{c}}"
},
{
"type": "template",
"key": "googleConversionLabel",
"value": "MyLabel"
},
{
"type": "template",
"key": "customParamsFormat",
"value": "USER_SPECIFIED"
},
{
"type": "list",
"key": "googleCustomParams",
"list": [
{
"type": "map",
"map": [
{
"type": "template",
"key": "key",
"value": "key2"
},
{
"type": "template",
"key": "value",
"value": "World"
}
]
},
{
"type": "map",
"map": [
{
"type": "template",
"key": "key",
"value": "key1"
},
{
"type": "template",
"key": "value",
"value": "Hello"
}
]
}
]
}
],
"type": "sp"
}
Coleta de dados da Turn
Código de tipo
tdc
Parâmetros
| Chave | Tipo | Observações |
|---|---|---|
customerId |
template |
|
categoryId |
template |
Opcional. |
keyword |
template |
Opcional. |
dataProviderId |
template |
Opcional. |
optOut |
template |
Opcional. |
Exemplo
{
"name": "Sample Turn Data Collection Tag",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "customerId",
"value": "{{a}}"
},
{
"type": "template",
"key": "categoryId",
"value": "myCategoryId"
},
{
"type": "template",
"key": "keyword",
"value": "myKeyword"
},
{
"type": "template",
"key": "dataProviderId",
"value": "myDataProviderId"
},
{
"type": "template",
"key": "optOut",
"value": "myOptOut"
}
],
"type": "tdc"
}
Pesquisar
Acompanhamento de conversões do Google Ads
Veja o acompanhamento de conversões do Google Ads em tags para dispositivos móveis.
Marin Software
Código de tipo
ms
Parâmetros
| Chave | Tipo | Observações |
|---|---|---|
type |
template |
Uma destas opções: TRACK_PAGEVIEW, TRACK_TRANSACTION. |
clientId |
template |
|
anonymizeIp |
boolean |
Opcional. |
conversionType |
template |
Para type = TRACK_TRANSACTION |
useDataLayer |
boolean |
Para type = TRACK_TRANSACTION |
orderId |
template |
Para useDataLayer = false |
product |
template |
Para useDataLayer = false |
price |
template |
Para useDataLayer = false |
category |
template |
Para useDataLayer = false |
quantity |
template |
Para useDataLayer = false |
currencyCode |
template |
Para useDataLayer = false |
Exemplo
Em que type=TRACK_PAGEVIEW:
{
"name": "Sample Marin Software Tag",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "type",
"value": "TRACK_PAGEVIEW"
},
{
"type": "template",
"key": "clientId",
"value": "Client ID"
},
{
"type": "boolean",
"key": "anonymizeIp",
"value": "false"
}
],
"type": "ms"
}
Em que type = TRACK_TRANSACTION e useDataLayer =
true:
{
"name": "Sample Marin Software Tag",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "type",
"value": "TRACK_TRANSACTION"
},
{
"type": "template",
"key": "clientId",
"value": "Client ID"
},
{
"type": "template",
"key": "conversionType",
"value": "myConversionType"
},
{
"type": "boolean",
"key": "anonymizeIp",
"value": "false"
},
{
"type": "boolean",
"key": "useDataLayer",
"value": "true"
}
],
"type": "ms"
}
Em que type = TRACK_TRANSACTION e useDataLayer =
false:
{
"name": "Sample Marin Software Tag",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "type",
"value": "TRACK_TRANSACTION"
},
{
"type": "template",
"key": "clientId",
"value": "Client ID"
},
{
"type": "template",
"key": "conversionType",
"value": "myConversionType"
},
{
"type": "boolean",
"key": "anonymizeIp",
"value": "false"
},
{
"type": "template",
"key": "orderId",
"value": "myOrderId"
},
{
"type": "template",
"key": "product",
"value": "myProduct"
},
{
"type": "template",
"key": "price",
"value": "myPrice"
},
{
"type": "template",
"key": "category",
"value": "myCategory"
},
{
"type": "template",
"key": "quantity",
"value": "myQuantity"
},
{
"type": "template",
"key": "currencyCode",
"value": "myCurrencyCode"
},
{
"type": "boolean",
"key": "useDataLayer",
"value": "false"
}
],
"type": "ms"
}
Público-alvo
AdAdvisor
Código de tipo
_ta
Parâmetros
| Chave | Tipo |
|---|---|
subscriberId |
template |
Exemplo
{
"name": "Sample AdAdvisor Tag",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "subscriberId",
"value": "{{a}}"
}
],
"type": "_ta",
}
Bizo Insight
Código de tipo
bzi
Parâmetros
Exemplo
{
"name": "Sample Bizo Insight Tag",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "id",
"value": "{{a}}"
},
{
"type": "template",
"key": "title",
"value": "myTitle"
},
{
"type": "template",
"key": "domain",
"value": "myDomain"
},
{
"type": "template",
"key": "company",
"value": "myCompany"
},
{
"type": "template",
"key": "location",
"value": "myLocation"
},
{
"type": "template",
"key": "employeeRange",
"value": "myEmployeeRange"
},
{
"type": "template",
"key": "standardIndustrialClassification",
"value": "mySICS"
},
{
"type": "template",
"key": "email",
"value": "myEmail"
}
],
"type": "bzi"
}
Pixel universal da Dstillery
Código de tipo
m6d
Parâmetros
| Chave | Tipo | Observações |
|---|---|---|
id |
template |
|
title |
template |
Opcional. |
domain |
template |
Opcional. |
company |
template |
Opcional. |
location |
template |
Opcional. |
employeeRange |
template |
Opcional. |
standardIndustrialClassification |
template |
Opcional. |
email |
template |
Opcional. |
| Chave | Tipo | Observações |
|---|---|---|
pixelId |
template |
|
pixelCheckValue |
template |
|
orderId |
template |
Opcional. |
revenue |
template |
Opcional. |
namespaceId |
template |
|
namespaceCheckValue |
template |
|
namespaceCode |
template |
Exemplo
{
"name": "Sample Dstillery Pixel Tag",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "pixelId",
"value": "{{a}}"
},
{
"type": "template",
"key": "pixelCheckValue",
"value": "{{a}}"
},
{
"type": "template",
"key": "orderId",
"value": "myOrderId"
},
{
"type": "template",
"key": "revenue",
"value": "myRevenue"
},
{
"type": "template",
"key": "namespaceId",
"value": "{{a}}"
},
{
"type": "template",
"key": "namespaceCheckValue",
"value": "{{a}}"
},
{
"type": "template",
"key": "namespaceCode",
"value": "{{a}}"
}
],
"type": "m6d"
}
Tag de conversão da VisualDNA
Código de tipo
vdc
Parâmetros
| Chave | Tipo | Observações |
|---|---|---|
apiAccountKey |
template |
|
conversionId |
template |
|
identitySyncPlatformCode |
template |
Opcional. |
Exemplo
{
"name": "Sample Visual DNA Conversion Tag",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "apiAccountKey",
"value": "{{a}}"
},
{
"type": "template",
"key": "conversionId",
"value": "{{a}}"
},
{
"type": "template",
"key": "identitySyncPlatformCode",
"value": "mySyncPlatformCode"
}
],
"type": "vdc"
}
Analytics
Universal Analytics
Código de tipo
ua
Parâmetros
| Chave | Tipo | Observações |
|---|---|---|
trackingId |
template |
|
type |
template |
Uma destas opções: TRACK_PAGEVIEW, TRACK_EVENT, TRACK_TRANSACTION, TRACK_SOCIAL, TRACK_TIMING, DECORATE_LINK, DECORATE_FORM. |
contentGroup |
list |
Opcional. Lista de mapas, cada um com uma chave index e group. |
dimension |
list |
Opcional. Lista de mapas, cada um com uma chave index e dimension. |
metric |
list |
Opcional. Lista de mapas, cada um com uma chave index e metric. |
functionName |
template |
Opcional. |
fieldsToSet |
map |
Opcional. Cada parâmetro na lista é um mapa, e cada parâmetro do mapa precisa ter dois subparâmetros: um com a chave fieldName e outro com a chave value. Os campos a seguir são acessíveis somente usando fieldsToSet: anonymizeIp, sessionControl, referrer, page, title (chamado anteriormente de documentTitle), cookieName, cookieDomain, sampleRate, cookieExpires (chamado anteriormente de cookieExpiration), cookiePath, forceSSL (chamado anteriormente de forceSsl), allowLinker.
|
doubleClick |
boolean |
Opcional. |
trackerName |
template |
Opcional. trackerName pode ser especificado quando setTrackerName == true. |
useDebugVersion |
boolean |
Opcional. |
autoLinkDomains |
template |
Opcional. Este campo pode ser especificado para TRACK_PAGEVIEW. |
linkId |
template |
Opcional. Ativar a Atribuição melhorada de link. |
decorateFormsAutoLink |
boolean |
Opcional. Este campo pode ser especificado para TRACK_PAGEVIEW. |
setTrackerName |
boolean |
Opcional. |
useHashAutoLink |
boolean |
Opcional. |
enableEcommerce |
boolean |
Opcional. |
useEcommerceDataLayer |
boolean |
Opcional. Este campo só pode ser especificado para eventType=TRACK_EVENT e/ou TRACK_PAGEVIEW. |
ecommerceMacroData |
template |
Opcional. Este campo só pode ser especificado para eventType=TRACK_EVENT e/ou TRACK_PAGEVIEW e quando useEcommerceDataLayer=false. |
eventCategory |
template |
Para eventType=TRACK_EVENT |
eventAction |
template |
Para eventType=TRACK_EVENT |
eventLabel |
template |
Para eventType=TRACK_EVENT |
eventValue |
template |
Para eventType=TRACK_EVENT |
nonInteraction |
template |
Para eventType=TRACK_EVENT |
socialNetwork |
template |
Para eventType=TRACK_SOCIAL |
socialAction |
template |
Para eventType=TRACK_SOCIAL |
socialActionTarget |
template |
Para eventType=TRACK_SOCIAL |
timingVar |
template |
Para eventType=TRACK_TIMING |
timingCategory |
template |
Para eventType=TRACK_TIMING |
timingLabel |
template |
Para eventType=TRACK_TIMING |
timingValue |
template |
Para eventType=TRACK_TIMING |
useHashDecorateLink |
boolean |
Para eventType=DECORATE_LINK |
useHashDecorateForm |
boolean |
Para eventType=DECORATE_FORM |
Exemplo
Em que trackType=TRACK_PAGEVIEW:
{
"name": "Sample Universal Analytics",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "trackingId",
"value": "UA-00000-123"
},
{
"type": "template",
"key": "trackType",
"value": "TRACK_PAGEVIEW"
},
{
"type": "list",
"key": "contentGroup",
"list": [
{
"type": "map",
"map": [
{
"type": "template",
"key": "index",
"value": "1"
},
{
"type": "template",
"key": "group",
"value": "myContentGroup"
}
]
}
]
},
{
"type": "list",
"key": "dimension",
"list": [
{
"type": "map",
"map": [
{
"type": "template",
"key": "index",
"value": "1"
},
{
"type": "template",
"key": "dimension",
"value": "myCustomDimension"
}
]
}
]
},
{
"type": "list",
"key": "metric",
"list": [
{
"type": "map",
"map": [
{
"type": "template",
"key": "index",
"value": "1"
},
{
"type": "template",
"key": "metric",
"value": "myCustomMetric"
}
]
}
]
},
{
"type": "list",
"key": "fieldsToSet",
"list": [
{
"type": "map",
"map": [
{
"type": "template",
"key": "fieldName",
"value": "myFieldName"
},
{
"type": "template",
"key": "value",
"value": "myFieldValue"
}
]
},
{
"type": "map",
"map": [
{
"type": "template",
"key": "fieldName",
"value": "anonymizeIp"
},
{
"type": "template",
"key": "value",
"value": "true"
}
]
},
{
"type": "map",
"map": [
{
"type": "template",
"key": "fieldName",
"value": "allowLinker"
},
{
"type": "template",
"key": "value",
"value": "true"
}
]
},
{
"type": "map",
"map": [
{
"type": "template",
"key": "fieldName",
"value": "sessionControl"
},
{
"type": "template",
"key": "value",
"value": "mySessionControl"
}
]
},
{
"type": "map",
"map": [
{
"type": "template",
"key": "fieldName",
"value": "referrer"
},
{
"type": "template",
"key": "value",
"value": "myDocReferrer"
}
]
},
{
"type": "map",
"map": [
{
"type": "template",
"key": "fieldName",
"value": "page"
},
{
"type": "template",
"key": "value",
"value": "myDocPath"
}
]
},
{
"type": "map",
"map": [
{
"type": "template",
"key": "fieldName",
"value": "title"
},
{
"type": "template",
"key": "value",
"value": "myDocTitle"
}
]
},
{
"type": "map",
"map": [
{
"type": "template",
"key": "fieldName",
"value": "sampleRate"
},
{
"type": "template",
"key": "value",
"value": "mySampleRate"
}
]
},
{
"type": "map",
"map": [
{
"type": "template",
"key": "fieldName",
"value": "cookieName"
},
{
"type": "template",
"key": "value",
"value": "myCookieName"
}
]
},
{
"type": "map",
"map": [
{
"type": "template",
"key": "fieldName",
"value": "cookieDomain"
},
{
"type": "template",
"key": "value",
"value": "myCookieDomain"
}
]
},
{
"type": "map",
"map": [
{
"type": "template",
"key": "fieldName",
"value": "cookiePath"
},
{
"type": "template",
"key": "value",
"value": "myCookiePath"
}
]
},
{
"type": "map",
"map": [
{
"type": "template",
"key": "fieldName",
"value": "cookieExpires"
},
{
"type": "template",
"key": "value",
"value": "myCookieExpirationInSeconds"
}
]
}
]
},
{
"type": "template",
"key": "trackerName",
"value": "myCustomTrackerName"
},
{
"type": "boolean",
"key": "useDebugVersion",
"value": "false"
},
{
"type": "template",
"key": "autoLinkDomains",
"value": "myAutoLinkDomain"
},
{
"type": "boolean",
"key": "linkId",
"value": "false"
},
{
"type": "boolean",
"key": "decorateFormsAutoLink",
"value": "false"
},
{
"type": "boolean",
"key": "setTrackerName",
"value": "true"
},
{
"type": "boolean",
"key": "useHashAutoLink",
"value": "false"
},
{
"type": "boolean",
"key": "enableEcommerce",
"value": "false"
}
],
"type": "ua"
}
Em que trackType=TRACK_EVENT:
{
"name": "Sample Universal Analytics",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "trackingId",
"value": "UA-00000-123"
},
{
"type": "template",
"key": "trackType",
"value": "TRACK_EVENT"
},
{
"type": "template",
"key": "eventCategory",
"value": "myCategory"
},
{
"type": "template",
"key": "eventAction",
"value": "myAction"
},
{
"type": "template",
"key": "eventLabel",
"value": "myLabel"
},
{
"type": "template",
"key": "eventValue",
"value": "myValue"
},
"type": "ua"
}
Em que trackType=TRACK_TRANSACTION:
{
"name": "Sample Universal Analytics",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "trackingId",
"value": "UA-00000-123"
},
{
"type": "template",
"key": "trackType",
"value": "TRACK_TRANSACTION"
}
],
"type": "ua"
}
Em que trackType=TRACK_SOCIAL:
{
"name": "Sample Universal Analytics",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "trackingId",
"value": "UA-00000-123"
},
{
"type": "template",
"key": "trackType",
"value": "TRACK_SOCIAL"
},
{
"type": "template",
"key": "socialNetwork",
"value": "myNetwork"
},
{
"type": "template",
"key": "socialAction",
"value": "myAction"
},
{
"type": "template",
"key": "socialActionTarget",
"value": "myActionTarget"
}
],
"type": "ua"
}
Em que trackType=TRACK_TIMING:
{
"name": "Sample Universal Analytics",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "trackingId",
"value": "UA-00000-123"
},
{
"type": "template",
"key": "trackType",
"value": "TRACK_TIMING"
},
{
"type": "template",
"key": "timingVar",
"value": "myVar"
},
{
"type": "template",
"key": "timingCategory",
"value": "myCategory"
},
{
"type": "template",
"key": "timingLabel",
"value": "myLabel"
},
{
"type": "template",
"key": "timingValue",
"value": "myValue"
}
],
"type": "ua"
}
Em que trackType=DECORATE_LINK:
{
"name": "Sample Universal Analytics",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "trackingId",
"value": "UA-00000-123"
},
{
"type": "template",
"key": "trackType",
"value": "DECORATE_LINK"
},
{
"type": "boolean",
"key": "useHashDecorateLink",
"value": "false"
}
],
"type": "ua"
}
Em que trackType=DECORATE_FORM:
{
"name": "Sample Universal Analytics",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "trackingId",
"value": "UA-00000-123"
},
{
"type": "template",
"key": "trackType",
"value": "DECORATE_FORM"
},
{
"type": "boolean",
"key": "useHashDecorateForm",
"value": "false"
}
],
"type": "ua"
}
Google Analytics clássico
Código de tipo
ga
Parâmetros
| Chave | Tipo | Observações |
|---|---|---|
webPropertyId |
template |
|
type |
template |
Uma destas opções: TRACK_PAGEVIEW, TRACK_EVENT e LINK |
siteSpeedSampleRate |
template |
É preciso avaliar um valor percentual numérico (0...100). |
cookiePath |
template |
|
page |
template |
|
domainName |
template |
|
allowLinker |
boolean |
|
sampleRate |
integer |
Intervalo de 0 a 100. |
campaignCookieTimeout |
template |
Precisa avaliar o valor numérico que representa o tempo limite em milissegundos. |
allowAnchor |
boolean |
|
sessionCookieTimeout |
template |
Precisa avaliar o valor numérico que representa o tempo limite em milissegundos. |
doubleClick |
boolean |
|
hitCallback |
template |
|
ignoredRef |
list |
Lista de referenciadores a serem ignorados. |
ignoredRef[].value |
template |
Nome do referenciador. |
customVar |
list |
Lista de mapas. Um mapa por variável personalizada. |
customVar[].slot |
integer |
|
customVar[].name |
template |
|
customVar[].value |
template |
|
customVar[].scope |
integer |
1 para o escopo do hit, 2 para o escopo da sessão e 3 para o escopo do usuário. |
organic |
list |
|
organic[].searchEngine |
template |
|
organic[].queryParamName |
template |
|
organic[].prepend |
boolean |
|
ignoredOrganic |
list |
Lista de palavras-chave a serem ignoradas. |
ignoredOrganic[].value |
template |
Palavras-chave a serem ignoradas. |
title |
template |
|
campaignSourceOverride |
template |
|
campaignMediumOverride |
template |
|
campaignTermOverride |
template |
|
campaignContentOverride |
template |
|
campaignNameOverride |
template |
|
anonymizeIp |
boolean |
|
linkId |
boolean |
Opcional. Ativar a Atribuição melhorada de link. |
contentGroup |
list |
Lista de mapas. |
contentGroup[].index |
template |
Precisa ser avaliado como números inteiros. |
contentGroup[].group |
template |
Nome do grupo. |
campContentKey |
template |
|
campMediumKey |
template |
|
campNameKey |
template |
|
campNoKey |
template |
|
campSourceKey |
template |
|
campTermKey |
template |
|
campaignTrack |
boolean |
|
clientInfo |
template |
|
detectFlash |
template |
|
detectTitle |
template |
|
localGifPath |
template |
|
sendHitstToGoogle |
template |
|
referrerOverride |
template |
|
visitorCookieTimeout |
template |
Total de milissegundos. |
trackerName |
template |
|
cookiePathCopy |
list |
Lista de caminhos dos cookies. |
cookiePathCopy[].value |
template |
Caminho do cookie. |
useDebugVersion |
boolean |
|
forceSsl |
boolean |
|
setTrackerName |
boolean |
|
eventCategory |
template |
Para trackType=TRACK_EVENT |
eventAction |
template |
Para trackType=TRACK_EVENT |
eventLabel |
template |
Para trackType=TRACK_EVENT |
eventValue |
template |
Para trackType=TRACK_EVENT |
nonInteraction |
boolean |
Para trackType=TRACK_EVENT |
targetUrl |
template |
Para trackType=LINK |
useHashLink |
boolean |
Para trackType=LINK |
formObject |
template |
Para trackType=LINK_BY_POST |
useHashLinkByPost |
boolean |
Para trackType=LINK_BY_POST |
currencyCode |
template |
Opcional. Para trackType=TRACK_TRANSACTION |
socialUseDataLayer |
boolean |
Opcional. Para trackType=TRACK_SOCIAL |
socialNetwork |
template |
Para trackType=TRACK_SOCIAL e socialUseDataLayer=false |
socialAction |
template |
Para trackType=TRACK_SOCIAL e socialUseDataLayer=false
|
socialPagePath |
template |
Opcional. Para trackType=TRACK_SOCIAL |
socialTarget |
template |
Para trackType=TRACK_SOCIAL e socialUseDataLayer=false |
timingCategory |
template |
Para trackType=TRACK_TIMING |
timingVariable |
template |
Para trackType=TRACK_TIMING |
timingTime |
template |
Para trackType=TRACK_TIMING |
timingLabel |
template |
Para trackType=TRACK_TIMING |
timingSampleRate |
template |
Para trackType=TRACK_TIMING |
useHashDecorateLink |
boolean |
Para trackType=DECORATE_LINK |
useHashDecorateForm |
boolean |
Para trackType=DECORATE_FORM |
Exemplo
Em que trackType=TRACK_PAGEVIEW:
{
"name": "Sample Classic Google Analytics",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "webPropertyId",
"value": "UA-00000-123"
},
{
"type": "template",
"key": "siteSpeedSampleRate",
"value": "{{sampleRatePercent}}"
},
{
"type": "template",
"key": "cookiePath",
"value": "myCookiePath"
},
{
"type": "template",
"key": "trackType",
"value": "TRACK_PAGEVIEW"
},
{
"type": "template",
"key": "page",
"value": "myVirtualPagePath"
},
{
"type": "template",
"key": "domainName",
"value": "myDomainName"
},
{
"type": "boolean",
"key": "allowLinker",
"value": "true"
},
{
"type": "integer",
"key": "sampleRate",
"value": "10"
},
{
"type": "template",
"key": "campaignCookieTimeout",
"value": "{{timeoutInMilli}}"
},
{
"type": "boolean",
"key": "allowAnchor",
"value": "true"
},
{
"type": "template",
"key": "sessionCookieTimeout",
"value": "{{timeoutInMilli}}"
},
{
"type": "boolean",
"key": "doubleClick",
"value": "true"
},
{
"type": "list",
"key": "ignoredRef",
"list": [
{
"type": "template",
"value": "referrer1Ignore"
},
{
"type": "template",
"value": "referrer2Ignore"
}
]
},
{
"type": "list",
"key": "customVar",
"list": [
{
"type": "map",
"map": [
{
"type": "integer",
"key": "slot",
"value": "1"
},
{
"type": "template",
"key": "name",
"value": "myCustomVar"
},
{
"type": "template",
"key": "value",
"value": "myCustomVarValue"
},
{
"type": "integer",
"key": "scope",
"value": "3"
}
]
}
]
},
{
"type": "list",
"key": "organic",
"list": [
{
"type": "map",
"map": [
{
"type": "template",
"key": "searchEngine",
"value": "myOrganicSearchEngine"
},
{
"type": "template",
"key": "queryParamName",
"value": "mySearchQueryParamName"
},
{
"type": "boolean",
"key": "prepend",
"value": "true"
}
]
}
]
},
{
"type": "list",
"key": "ignoredOrganic",
"list": [
{
"type": "template",
"value": "keyword1Ignore"
},
{
"type": "template",
"value": "keyword2Ignore"
}
]
},
{
"type": "template",
"key": "title",
"value": "myPageTitle"
},
{
"type": "template",
"key": "campaignSourceOverride",
"value": "mySourceOverride"
},
{
"type": "template",
"key": "campaignMediumOverride",
"value": "myMediumOverride"
},
{
"type": "template",
"key": "campaignTermOverride",
"value": "myTermOverride"
},
{
"type": "template",
"key": "campaignContentOverride",
"value": "myContentOverride"
},
{
"type": "template",
"key": "campaignNameOverride",
"value": "myNameOverride"
},
{
"type": "boolean",
"key": "anonymizeIp",
"value": "true"
},
{
"type": "boolean",
"key": "linkId",
"value": "false"
},
{
"type": "list",
"key": "contentGroup",
"list": [
{
"type": "map",
"map": [
{
"type": "template",
"key": "index",
"value": "1"
},
{
"type": "template",
"key": "group",
"value": "myContentGroup1"
}
]
}
]
},
{
"type": "template",
"key": "campContentKey",
"value": "myContentKey"
},
{
"type": "template",
"key": "campMediumKey",
"value": "myMediumKey"
},
{
"type": "template",
"key": "campNameKey",
"value": "myNameKey"
},
{
"type": "template",
"key": "campNoKey",
"value": "myNoOverrideKey"
},
{
"type": "template",
"key": "campSourceKey",
"value": "mySourceKey"
},
{
"type": "template",
"key": "campTermKey",
"value": "myTermKey"
},
{
"type": "boolean",
"key": "campaignTrack",
"value": "true"
},
{
"type": "boolean",
"key": "clientInfo",
"value": "true"
},
{
"type": "boolean",
"key": "detectFlash",
"value": "true"
},
{
"type": "boolean",
"key": "detectTitle",
"value": "true"
},
{
"type": "template",
"key": "localGifPath",
"value": "myLocalGIFPath"
},
{
"type": "boolean",
"key": "sendHitsToGoogle",
"value": "true"
},
{
"type": "template",
"key": "referrerOverride",
"value": "myReferrerOverride"
},
{
"type": "template",
"key": "visitorCookieTimeout",
"value": "{{timeoutInMilli}}"
},
{
"type": "template",
"key": "trackerName",
"value": "myTrackerName"
},
{
"type": "list",
"key": "cookiePathCopy",
"list": [
{
"type": "template",
"value": "/path/to/cookies1"
},
{
"type": "template",
"value": "/path/to/cookies2"
}
]
},
{
"type": "boolean",
"key": "useDebugVersion",
"value": "false"
},
{
"type": "boolean",
"key": "forceSsl",
"value": "false"
},
{
"type": "boolean",
"key": "setTrackerName",
"value": "true"
}
],
"type": "ga"
}
Em que trackType=TRACK_EVENT:
{
"name": "Sample Classic Google Analytics",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "webPropertyId",
"value": "UA-00000-123"
},
{
"type": "template",
"key": "trackType",
"value": "TRACK_EVENT"
},
{
"type": "template",
"key": "eventCategory",
"value": "myCategory"
},
{
"type": "template",
"key": "eventAction",
"value": "myAction"
},
{
"type": "template",
"key": "eventLabel",
"value": "myLabel"
},
{
"type": "template",
"key": "eventValue",
"value": "myValue"
},
{
"type": "boolean",
"key": "nonInteraction",
"value": "false"
}
],
"type": "ga"
}
Em que trackType=LINK:
{
"name": "Sample Classic Google Analytics",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "webPropertyId",
"value": "UA-00000-123"
},
{
"type": "template",
"key": "trackType",
"value": "LINK"
},
{
"type": "template",
"key": "targetUrl",
"value": "TargetURL"
},
{
"type": "boolean",
"key": "useHashLink",
"value": "false"
}
],
"type": "ga"
}
Em que trackType=LINK_BY_POST:
{
"name": "Sample Classic Google Analytics",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "webPropertyId",
"value": "UA-00000-123"
},
{
"type": "template",
"key": "trackType",
"value": "LINK_BY_POST"
},
{
"type": "template",
"key": "formObject",
"value": "{{a}}"
},
{
"type": "boolean",
"key": "useHashLinkByPost",
"value": "false"
}
],
"type": "ga"
}
Em que trackType=TRACK_TRANSACTION:
{
"name": "Sample Classic Google Analytics",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "webPropertyId",
"value": "UA-00000-123"
},
{
"type": "template",
"key": "trackType",
"value": "TRACK_TRANSACTION"
},
{
"type": "template",
"key": "currencyCode",
"value": "{{a}}"
}
]
"type": "ga"
}
Em que trackType=TRACK_SOCIAL:
{
"name": "Sample Classic Google Analytics",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "webPropertyId",
"value": "UA-00000-123"
},
{
"type": "template",
"key": "trackType",
"value": "TRACK_SOCIAL"
},
{
"type": "template",
"key": "socialNetwork",
"value": "mySocialNetwork"
},
{
"type": "template",
"key": "socialAction",
"value": "mySocialAction"
},
{
"type": "template",
"key": "socialTarget",
"value": "myTarget"
},
{
"type": "template",
"key": "socialPagePath",
"value": "myPagePaht"
}
],
"type": "ga"
}
Em que trackType=TRACK_TIMING:
{
"name": "Sample Classic Google Analytics",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "webPropertyId",
"value": "UA-00000-123"
},
{
"type": "template",
"key": "trackType",
"value": "TRACK_TIMING"
},
{
"type": "template",
"key": "timingCategory",
"value": "myCategory"
},
{
"type": "template",
"key": "timingVariable",
"value": "myVariable"
},
{
"type": "template",
"key": "timingTime",
"value": "myTime"
},
{
"type": "template",
"key": "timingLabel",
"value": "myLabel"
},
{
"type": "template",
"key": "timingSampleRate",
"value": "{{sampleRatePercent}}"
}
],
"type": "ga"
}
Em que trackType=DECORATE_LINK:
{
"name": "Sample Classic Google Analytics",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "webPropertyId",
"value": "UA-00000-123"
},
{
"type": "template",
"key": "trackType",
"value": "DECORATE_LINK"
},
{
"type": "boolean",
"key": "useHashDecorateLink",
"value": "false"
}
],
"type": "ga"
}
Em que trackType=DECORATE_FORM:
{
"name": "Sample Classic Google Analytics",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "webPropertyId",
"value": "UA-00000-123"
},
{
"type": "template",
"key": "trackType",
"value": "DECORATE_LINK"
},
{
"type": "boolean",
"key": "useHashDecorateForm",
"value": "false"
}
],
"type": "ga"
}
ClickTale Standard
Código de tipo
cts
Parâmetros
| Chave | Tipo |
|---|---|
projectId |
template |
sampleRate |
template |
partition |
template |
Exemplo
{
"name": "Sample ClickTale Standard Tracking",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "projectId",
"value": "{{a}}"
},
{
"type": "template",
"key": "sampleRate",
"value": "{{a}}"
},
{
"type": "template",
"key": "partition",
"value": "{{a}}"
}
],
"type": "cts"
}
comScore Unified Digital Measurement
Código de tipo
csm
Parâmetros
| Chave | Tipo |
|---|---|
clientId |
template |
Exemplo
{
"name": "Sample comScore Unified Digital Measurement",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "clientId",
"value": "{{a}}"
}
],
"type": "csm"
}
Tags para dispositivos móveis
Acompanhamento de conversões do Google Ads
Código de tipo
awct
Parâmetros
| Chave | Tipo |
|---|---|
googleConversionId |
template |
googleConversionLabel |
template |
googleConversionValue |
template |
Exemplo
{
"liveOnly": false,
"name": "Google Ads Conversion Tracking",
"parameter": [
{
"key": "googleConversionId",
"type": "template",
"value": "{{a}}"
},
{
"key": "googleConversionLabel",
"type": "template",
"value": "{{a}}"
},
{
"key": "googleConversionValue",
"type": "template",
"value": "{{a}}"
}
],
"tagId": "1",
"type": "awct"
}
Remarketing do Google Ads
Código de tipo
sp
Parâmetros
| Chave | Tipo | Notas |
|---|---|---|
googleConversionId |
template |
|
googleConversionLabel |
template |
|
customParamsFormat |
template |
Uma destas opções: DATA_LAYER, USER_SPECIFIED. |
googleScreenName |
template |
Opcional. |
dataLayerVariable |
template |
Para customParamsFormat=DATA_LAYER: é preciso se referir a uma macro de variável da camada de dados. |
googleCustomParams |
list |
Uma lista de mapas, cada um com uma única entrada (key e value).
Para customParamsFormat=USER_SPECIFIED |
googleCustomParams[].key |
template |
|
googleCustomParams[].value |
template |
Exemplo
Em que customParamsFormat=USER_SPECIFIED:
{
"accountId": "103020",
"containerId": "666282",
"firingRuleId": [
"1"
],
"liveOnly": false,
"name": "Google Ads Remarketing",
"parameter": [
{
"key": "conversionId",
"type": "template",
"value": "cvid"
},
{
"key": "conversionLabel",
"type": "template",
"value": "cvl"
},
{
"key": "customParamsFormat",
"type": "template",
"value": "USER_SPECIFIED"
},
{
"key": "customParams",
"list": [
{
"map": [
{
"key": "key",
"type": "template",
"value": "cpk1"
},
{
"key": "value",
"type": "template",
"value": "cpv1"
}
],
"type": "map"
}
],
"type": "list"
}
],
"tagId": "2",
"type": "sp"
}
Em que customParamsFormat=DATA_LAYER:
{
"accountId": "103020",
"containerId": "666282",
"firingRuleId": [
"1"
],
"liveOnly": false,
"name": "Google Ads Remarketing DataLayer",
"parameter": [
{
"key": "conversionId",
"type": "template",
"value": "cvid"
},
{
"key": "conversionLabel",
"type": "template",
"value": "cvl"
},
{
"key": "customParamsFormat",
"type": "template",
"value": "DATA_LAYER"
},
{
"key": "dataLayerVariable",
"type": "template",
"value": "{{dlv}}"
}
],
"tagId": "3",
"type": "sp"
}
Contador do Floodlight
Código de tipo
flc
Parâmetros
| Chave | Tipo | Observações |
|---|---|---|
ordinalType |
template |
Uma destas opções: STANDARD, UNIQUE, SESSION.
|
advertiserId |
template |
|
groupTag |
template |
|
activityTag |
template |
|
customVariable |
list |
Pares (key e value) |
userVariable |
template |
A variável u= da tag. |
transactionVariable |
template |
A variável tran= da tag. |
sessionId |
template |
Especifique se ordinalType for SESSION. |
useImageTag |
boolean |
|
unrepeatable |
boolean |
Opcional. |
Exemplo
Em que ordinalType=STANDARD:
{
"accountId": "103020",
"containerId": "666282",
"firingRuleId": [
"1"
],
"liveOnly": false,
"name": "Floodlight Counter",
"parameter": [
{
"key": "ordinalType",
"type": "template",
"value": "STANDARD"
},
{
"key": "advertiserId",
"type": "template",
"value": "42"
},
{
"key": "groupTag",
"type": "template",
"value": "gts"
},
{
"key": "activityTag",
"type": "template",
"value": "ats"
},
{
"key": "useImageTag",
"type": "boolean",
"value": "false"
},
{
"key": "customVariable",
"list": [
{
"map": [
{
"key": "key",
"type": "template",
"value": "u3"
},
{
"key": "value",
"type": "template",
"value": "bar"
}
],
"type": "map"
},
{
"map": [
{
"key": "key",
"type": "template",
"value": "u1"
},
{
"key": "value",
"type": "template",
"value": "foo"
}
],
"type": "map"
}
],
"type": "list"
},
{
"key": "userVariable",
"type": "template",
"value": "u"
},
{
"key": "transactionVariable",
"type": "template",
"value": "tran"
}
],
"tagId": "4",
"type": "flc"
}
Em que ordinalType=SESSION:
{
"accountId": "103020",
"containerId": "666282",
"firingRuleId": [
"1"
],
"liveOnly": false,
"name": "Floodlight Counter Per Session",
"parameter": [
{
"key": "ordinalType",
"type": "template",
"value": "SESSION"
},
{
"key": "advertiserId",
"type": "template",
"value": "42"
},
{
"key": "groupTag",
"type": "template",
"value": "gts"
},
{
"key": "activityTag",
"type": "template",
"value": "ats"
},
{
"key": "sessionId",
"type": "template",
"value": "session-id"
},
{
"key": "useImageTag",
"type": "boolean",
"value": "false"
},
{
"key": "customVariable",
"type": "list"
},
{
"key": "userVariable",
"type": "template",
"value": "u"
},
{
"key": "transactionVariable",
"type": "template",
"value": "tran"
}
],
"tagId": "5",
"type": "flc"
}
Vendas do Floodlight
Código de tipo
fls
Parâmetros
| Chave | Tipo | Observações |
|---|---|---|
countingMethod |
template |
Uma destas opções: TRANSACTIONS e ITEM_SOLD. |
advertiserId |
template |
|
groupTag |
template |
|
activityTag |
template |
|
revenue |
template |
|
orderId |
template |
Especifique se countingMethod for ITEM_SOLD. |
customVariable |
map |
Uma lista de mapas, cada um com um único par (key e value).
As chaves do item de mapa são u1 a u20. O tipo de item do mapa é modelo. |
userVariable |
template |
A variável u= da tag. |
transactionVariable |
template |
A variável tran= da tag. |
quantity |
template |
Especifique se countingMethod for ITEM_SOLD. |
useImageTag |
boolean |
|
unrepeatable |
boolean |
Opcional. |
Exemplo
Em que countingMethod=TRANSACTIONS:
{
"accountId": "103020",
"containerId": "666282",
"firingRuleId": [
"1"
],
"liveOnly": false,
"name": "Floodlight Sales",
"parameter": [
{
"key": "countingMethod",
"type": "template",
"value": "TRANSACTIONS"
},
{
"key": "advertiserId",
"type": "template",
"value": "42"
},
{
"key": "groupTag",
"type": "template",
"value": "gts"
},
{
"key": "activityTag",
"type": "template",
"value": "ats"
},
{
"key": "revenue",
"type": "template",
"value": "{{revenue}}"
},
{
"key": "orderId",
"type": "template",
"value": "oid"
},
{
"key": "useImageTag",
"type": "boolean",
"value": "false"
},
{
"key": "customVariable",
"map": [
{
"key": "u1",
"type": "template",
"value": "jio"
}
],
"type": "map"
},
{
"key": "userVariable",
"type": "template",
"value": "u"
},
{
"key": "transactionVariable",
"type": "template",
"value": "tran"
}
],
"tagId": "6",
"type": "fls"
}
Em que countingMethod=ITEM_SOLD:
{
"accountId": "103020",
"containerId": "666282",
"firingRuleId": [
"1"
],
"liveOnly": false,
"name": "Floodlight Sales Item Sold",
"parameter": [
{
"key": "countingMethod",
"type": "template",
"value": "ITEM_SOLD"
},
{
"key": "advertiserId",
"type": "template",
"value": "42"
},
{
"key": "groupTag",
"type": "template",
"value": "gts"
},
{
"key": "activityTag",
"type": "template",
"value": "ats"
},
{
"key": "quantity",
"type": "template",
"value": "1"
},
{
"key": "revenue",
"type": "template",
"value": "{{revenue}}"
},
{
"key": "orderId",
"type": "template",
"value": "oid"
},
{
"key": "useImageTag",
"type": "boolean",
"value": "false"
},
{
"key": "customVariable",
"map": [
{
"key": "u1",
"type": "template",
"value": "ji"
}
],
"type": "map"
},
{
"key": "userVariable",
"type": "template",
"value": "u"
},
{
"key": "transactionVariable",
"type": "template",
"value": "tran"
}
],
"tagId": "7",
"type": "fls"
}
Chamada de função
Código de tipo
_fc
Parâmetros
| Chave | Tipo | Observações |
|---|---|---|
functionName |
template |
|
functionArgument |
map |
Uma lista de mapas, cada um com um único par (key e value). |
Exemplo
{
"accountId": "103020",
"containerId": "666282",
"firingRuleId": [
"1"
],
"liveOnly": false,
"name": "Function Call",
"parameter": [
{
"key": "functionName",
"type": "template",
"value": "fn"
},
{
"key": "functionArgument",
"map": [
{
"key": "argkey1",
"type": "template",
"value": "argval1"
}
],
"type": "map"
}
],
"tagId": "8",
"type": "_fc"
}
Universal Analytics
Código de tipo
ua
Parâmetros
| Chave | Tipo | Observações |
|---|---|---|
trackingId |
template |
|
type |
template |
Uma destas opções: TRACK_APPVIEW, TRACK_EVENT, TRACK_SOCIAL, TRACK_TIMING e TRACK_EXCEPTION. |
contentGroup |
list |
Cada parâmetro na lista é um mapa, e cada parâmetro do mapa precisa ter dois subparâmetros: um com a chave index e outro com a chave group. |
dimension |
list |
Cada parâmetro na lista é um mapa, e cada parâmetro do mapa precisa ter dois subparâmetros: um com a chave index e outro com a chave dimension. |
metric |
list |
Cada parâmetro na lista é um mapa, e cada parâmetro do mapa precisa ter dois subparâmetros: um com a chave index e outro com a chave metric. |
fieldsToSet |
list |
Opcional. Cada parâmetro na lista é um mapa, e cada parâmetro do mapa precisa ter dois subparâmetros: um com a chave fieldName e outro com a chave value. Agora os campos a seguir estão acessíveis somente usando fieldsToSet: anonymizeIp, sessionControl, appName, appVersion, screenName (chamado anteriormente de contentDescription) e sampleRate. |
nonInteraction |
boolean ou template |
Para trackType=TRACK_EVENT |
eventCategory |
template |
Para trackType=TRACK_EVENT |
eventAction |
template |
Para trackType=TRACK_EVENT |
eventLabel |
template |
Para trackType=TRACK_EVENT |
eventValue |
template |
Para trackType=TRACK_EVENT |
socialNetwork |
template |
Para trackType=TRACK_SOCIAL |
socialAction |
template |
Para trackType=TRACK_SOCIAL |
socialActionTarget |
template |
Para trackType=TRACK_SOCIAL |
timingVar |
template |
Para trackType=TRACK_TIMING |
timingCategory |
template |
Para trackType=TRACK_TIMING |
timingLabel |
template |
Para trackType=TRACK_TIMING |
timingValue |
template |
Para trackType=TRACK_TIMING |
exceptionDescription |
template |
Para trackType=TRACK_EXCEPTION |
exceptionFatal |
boolean ou template |
Para eventType=TRACK_EXCEPTION Se o tipo for template, o valor deve se referir a uma macro avaliada como boolean. |
Exemplo
Em que trackType=TRACK_APPVIEW:
{
"accountId": "103020",
"containerId": "666282",
"liveOnly": false,
"name": "Universal Analytics App View",
"parameter": [
{
"key": "trackingId",
"type": "template",
"value": "UA-123-1"
},
{
"key": "trackType",
"type": "template",
"value": "TRACK_APPVIEW"
},
{
"key": "contentGroup",
"list": [
{
"map": [
{
"key": "index",
"type": "template",
"value": "0"
},
{
"key": "group",
"type": "template",
"value": "cg0"
}
],
"type": "map"
}
],
"type": "list"
},
{
"key": "dimension",
"list": [
{
"map": [
{
"key": "index",
"type": "template",
"value": "0"
},
{
"key": "dimension",
"type": "template",
"value": "dim0"
}
],
"type": "map"
}
],
"type": "list"
},
{
"key": "metric",
"list": [
{
"map": [
{
"key": "index",
"type": "template",
"value": "0"
},
{
"key": "metric",
"type": "template",
"value": "cm0"
}
],
"type": "map"
}
],
"type": "list"
},
{
"key": "fieldsToSet",
"list": [
{
"map": [
{
"key": "fieldName",
"type": "template",
"value": "fn0"
},
{
"key": "value",
"type": "template",
"value": "fv0"
}
],
"type": "map"
},
{
"map": [
{
"type": "template",
"key": "fieldName",
"value": "anonymizeIp"
},
{
"type": "template",
"key": "value",
"value": "true"
}
],
"type": "map"
},
{
"map": [
{
"type": "template",
"key": "fieldName",
"value": "appName"
},
{
"type": "template",
"key": "value",
"value": "myApp"
}
],
"type": "map"
},
{
"map": [
{
"type": "template",
"key": "fieldName",
"value": "sessionControl"
},
{
"type": "template",
"key": "value",
"value": "mySessionControl"
}
],
"type": "map"
}
],
"type": "list"
}
],
"tagId": "9",
"type": "ua"
}
Em que trackType=TRACK_EVENT:
{
"accountId": "103020",
"containerId": "666282",
"liveOnly": false,
"name": "Universal Analytics Event",
"parameter": [
{
"key": "trackingId",
"type": "template",
"value": "UA-123-1"
},
{
"key": "trackType",
"type": "template",
"value": "TRACK_EVENT"
},
{
"key": "nonInteraction",
"type": "boolean",
"value": "true"
},
{
"key": "contentGroup",
"type": "list"
},
{
"key": "dimension",
"type": "list"
},
{
"key": "metric",
"type": "list"
},
{
"key": "fieldsToSet",
"type": "list"
},
{
"key": "eventCategory",
"type": "template",
"value": "cat"
},
{
"key": "eventAction",
"type": "template",
"value": "act"
},
{
"key": "eventLabel",
"type": "template",
"value": "label"
},
{
"key": "eventValue",
"type": "template",
"value": "value"
}
],
"tagId": "10",
"type": "ua"
}
Em que trackType=TRACK_SOCIAL:
{
"accountId": "103020",
"containerId": "666282",
"liveOnly": false,
"name": "Universal Analytics Social",
"parameter": [
{
"key": "trackingId",
"type": "template",
"value": "UA-123-1"
},
{
"key": "trackType",
"type": "template",
"value": "TRACK_SOCIAL"
},
{
"key": "contentGroup",
"type": "list"
},
{
"key": "dimension",
"type": "list"
},
{
"key": "metric",
"type": "list"
},
{
"key": "fieldsToSet",
"type": "list"
},
{
"key": "socialNetwork",
"type": "template",
"value": "network"
},
{
"key": "socialAction",
"type": "template",
"value": "action"
},
{
"key": "socialActionTarget",
"type": "template",
"value": "action-target"
}
],
"tagId": "11",
"type": "ua"
}
Em que trackType=TRACK_TIMING:
{
"accountId": "103020",
"containerId": "666282",
"liveOnly": false,
"name": "Universal Analytics Timing",
"parameter": [
{
"key": "trackingId",
"type": "template",
"value": "UA-123-1"
},
{
"key": "trackType",
"type": "template",
"value": "TRACK_TIMING"
},
{
"key": "contentGroup",
"type": "list"
},
{
"key": "dimension",
"type": "list"
},
{
"key": "metric",
"type": "list"
},
{
"key": "fieldsToSet",
"type": "list"
},
{
"key": "timingVar",
"type": "template",
"value": "var"
},
{
"key": "timingCategory",
"type": "template",
"value": "cat"
},
{
"key": "timingLabel",
"type": "template",
"value": "label"
},
{
"key": "timingValue",
"type": "template",
"value": "value"
}
],
"tagId": "12",
"type": "ua"
}
Em que trackType=TRACK_EXCEPTION:
{
"accountId": "103020",
"containerId": "666282",
"liveOnly": false,
"name": "Universal Analytics Exception",
"parameter": [
{
"key": "trackingId",
"type": "template",
"value": "UA-123-1"
},
{
"key": "trackType",
"type": "template",
"value": "TRACK_EXCEPTION"
},
{
"key": "contentGroup",
"type": "list"
},
{
"key": "dimension",
"type": "list"
},
{
"key": "metric",
"type": "list"
},
{
"key": "fieldsToSet",
"type": "list"
},
{
"key": "exceptionDescription",
"type": "template",
"value": "description"
},
{
"key": "exceptionFatal",
"type": "boolean",
"value": "true"
}
],
"tagId": "13",
"type": "ua"
}
Tag de imagem personalizada
Código de tipo
img
Parâmetros
| Chave | Tipo | Observações |
|---|---|---|
useCacheBuster |
boolean |
Macros não permitidas. |
url |
template |
|
cacheBusterQueryParam |
template |
Exemplo
{
"accountId": "103020",
"containerId": "666282",
"firingRuleId": [
"1"
],
"liveOnly": false,
"name": "Custom Image Tag",
"parameter": [
{
"key": "useCacheBuster",
"type": "boolean",
"value": "true"
},
{
"key": "url",
"type": "template",
"value": "http://www.example.com"
},
{
"key": "cacheBusterQueryParam",
"type": "template",
"value": "gtmcb"
}
],
"tagId": "14",
"type": "img"
}