Tag Manager API – dokumentacja słownika tagów

W tym dokumencie opisujemy parametry, które można ustawiać w tagach Menedżera tagów Google.

Wstęp

Każdy tag Menedżera tagów Google zawiera kod type, który identyfikuje tag. Dodatkowo większość tagów zawiera parametry (pary key, type), które można ustawić jako część „obiektu parametru” podczas tworzenia lub aktualizowania tagu. Więcej informacji o ustawianiu tych parametrów za pomocą obiektu parametru znajdziesz w dokumentacji parametrów.

W pozostałej części tego dokumentu znajdziesz szczegółowe informacje o wszystkich obsługiwanych tagach w witrynach internetowych i mobilnych.

Tagi internetowe

Niestandardowy tag HTML

Typ kodu

html

Parametry
Klucz Typ
html template
convertJsValuesToExpressions boolean
usePostscribe boolean
Przykład
{
  "liveOnly": false,
  "name": "Sample Custom HTML",
  "parameter": [
    {
      "key": "html",
      "type": "template",
      "value": "<script>alert('hello world')</script>"
    },
    {
      "key": "convertJsValuesToExpressions",
      "type": "boolean",
      "value": "true"
    },
    {
      "key": "usePostscribe",
      "type": "boolean",
      "value": "false"
    }
  ],
  "type": "html"
}

Niestandardowy tag graficzny

Typ kodu

img

Parametry
Klucz Typ
useCacheBuster boolean
url template
cacheBusterQueryParam template
Przykład
{
  "liveOnly": false,
  "name": "Sample Custom Image Tag",
  "parameter": [
    {
      "key": "useCacheBuster",
      "type": "boolean",
      "value": "true"
    },
    {
      "key": "url",
      "type": "template",
      "value": "//{{a}}"
    },
    {
      "key": "cacheBusterQueryParam",
      "type": "template",
      "value": "gtmcb"
    }
  ],
  "type": "img"
}

Odbiorniki

Odbiornik kliknięć linków

Typ kodu

lcl

Parametry
Klucz Typ Uwagi
checkValidation boolean
waitForTags boolean
waitForTagsTimeout template Liczba milisekund.
Określ, kiedy: waitForTags=true.
Przykład
{
   "name": "Sample Link Click Listener",
   "liveOnly": false,
   "parameter": [
    {
     "type": "boolean",
     "key": "waitForTags",
     "value": "true"
    },
    {
     "type": "boolean",
     "key": "checkValidation",
     "value": "true"
    },
    {
     "type": "template",
     "key": "waitForTagsTimeout",
     "value": "2000"
    }
   ],
   "type": "lcl",
  }

Odbiornik przesyłanych formularzy

Typ kodu

fsl

Parametry
Klucz Typ Uwagi
waitForTags boolean
checkValidation boolean
waitForTagsTimeout template Liczba milisekund.
Określ, kiedy waitForTags=true.
Przykład
{
  "liveOnly": false,
  "name": "Sample Form Submit Listener",
  "parameter": [
    {
      "key": "waitForTags",
      "type": "boolean",
      "value": "false"
    },
    {
      "key": "checkValidation",
      "type": "boolean",
      "value": "false"
    }
  ],
  "type": "fsl"
}

Odbiornik kliknięć

Typ kodu

cl

Parametry

Nie dotyczy

Przykład
{
  "liveOnly": false,
  "name": "Sample Click Listener",
  "type": "cl"
}

Odbiornik licznika czasu

Typ kodu

tl

Parametry
Klucz Typ Uwagi
eventName template
interval template Liczba milisekund
limit template Maksymalna liczba uruchomień
Przykład
{
  "liveOnly": false,
  "name": "Sample Timer Listener",
  "parameter": [
    {
      "key": "eventName",
      "type": "template",
      "value": "gtm.timer"
    },
    {
      "key": "interval",
      "type": "template",
      "value": "{{a}}"
    },
    {
      "key": "limit",
      "type": "template",
      "value": "5"
    }
  ],
  "type": "tl"
}

Odbiornik błędów JavaScript

Typ kodu

jel

Parametry

Nie dotyczy

Przykład
{
  "liveOnly": false,
  "name": "Sample JavaScript Error Listener",
  "type": "jel"
}

Odbiornik historii

Typ kodu

hl

Parametry

Nie dotyczy

Przykład
{
  "liveOnly": false,
  "name": "Sample History Listener",
  "type": "hl"
}

Śledzenie reklam displayowych

Licznik Floodlight

Typ kodu

flc

Parametry
Klucz Typ Uwagi
ordinalType template Jedna z: STANDARD, UNIQUE, SESSION
advertiserId template
groupTag template
activityTag template
useImageTag boolean
customVariable list Pary: [key, value]
userVariable template Zmienna u= tagu.
transactionVariable template Zmienna tran= tagu.
sessionId template Określ, czy ordinalType ma wartość SESSION.
Przykład
{
  "liveOnly": false,
  "name": "Sample Floodlight Counter",
  "parameter": [
    {
      "key": "ordinalType",
      "type": "template",
      "value": "STANDARD"
    },
    {
      "key": "advertiserId",
      "type": "template",
      "value": "{{a}}"
    },
    {
      "key": "groupTag",
      "type": "template",
      "value": "{{b}}"
    },
    {
      "key": "activityTag",
      "type": "template",
      "value": "{{c}}"
    },
    {
      "key": "useImageTag",
      "type": "boolean",
      "value": "false"
    },
    {
      "key": "customVariable",
      "type": "list"
 "list": [
     {
       "type": "map",
       "map": [
        {
         "type": "template",
         "key": "key",
         "value": "u2"
        },
        {
         "type": "template",
         "key": "value",
         "value": "u2_custom_var"
        }
       ]
      },
      {
       "type": "map",
       "map": [
        {
         "type": "template",
         "key": "key",
         "value": "u1"
        },
        {
         "type": "template",
         "key": "value",
         "value": "u1_custom_var"
        }
     ]
    },
    {
      "key": "userVariable",
      "type": "template",
      "value": ""
    },
    {
      "key": "transactionVariable",
      "type": "template",
      "value": ""
    },
    {
     "type": "template",
     "key": "sessionId",
     "value": "MySessionId"
    }
  ],
  "type": "flc"
}

Sprzedaż Floodlight

Typ kodu

fls

Parametry
Klucz Typ Uwagi
countingMethod template Jedna z: TRANSACTIONS, ITEM_SOLD
advertiserId template
groupTag template
activityTag template
revenue template
orderId template
useImageTag boolean
customVariable map Lista map, każda zawierająca 1 parę [key, value].
userVariable template Zmienna u= tagu.
transactionVariable template Zmienna tran= tagu.
quantity template Określ, czy countingMethod ma wartość ITEM_SOLD
Przykład
{
   "name": "Sample Floodlight Sales Tag",
   "liveOnly": false,
   "parameter": [
    {
     "type": "template",
     "key": "countingMethod",
     "value": "TRANSACTIONS"
    },
    {
     "type": "template",
     "key": "advertiserId",
     "value": "{{a}}"
    },
    {
     "type": "template",
     "key": "groupTag",
     "value": "{{b}}"
    },
    {
     "type": "template",
     "key": "activityTag",
     "value": "{{c}}"
    },
    {
     "type": "template",
     "key": "revenue",
     "value": "{{a}}"
    },
    {
     "type": "template",
     "key": "orderId",
     "value": "{{b}}"
    },
    {
     "type": "boolean",
     "key": "useImageTag",
     "value": "false"
    },
    {
     "type": "map",
     "key": "customVariable",
     "map": [
      {
       "type": "template",
       "key": "u2",
       "value": "u2_custom_var"
      },
      {
       "type": "template",
       "key": "u1",
       "value": "u1_custom_var"
      }
     ]
    },
    {
     "type": "template",
     "key": "userVariable",
     "value": "u_var"
    },
    {
     "type": "template",
     "key": "transactionVariable",
     "value": "tran_var"
    }
   ],
   "type": "fls"
  }

Mediaplex – tag IFRAME MCT

Typ kodu

mpm

Parametry
Klucz Typ Uwagi
placementId template
roiName template
pageName template
uniqueUserId template Opcjonalnie.
Przykład
{
   "name": "Sample Mediaplex IFRAME MCT Tag",
   "liveOnly": false,
   "parameter": [
    {
     "type": "template",
     "key": "placementId",
     "value": "{{a}}"
    },
    {
     "type": "template",
     "key": "roiName",
     "value": "1"
    },
    {
     "type": "template",
     "key": "pageName",
     "value": "{{a}}"
    }
   ],
   "type": "mpm"
  }

Mediaplex – standardowy tag IMG ROI

Typ kodu

mpr

Parametry
Klucz Typ Uwagi
placementId template
roiName template
uniqueUserId template Opcjonalnie.
Przykład
{
   "name": "Sample Mediaplex Standard IMG ROI Tag",
   "liveOnly": false,
   "parameter": [
    {
     "type": "template",
     "key": "placementId",
     "value": "{{a}}"
    },
    {
     "type": "template",
     "key": "roiName",
     "value": "1"
    },
    {
     "type": "template",
     "key": "uniqueUserId",
     "value": "MyUniqueId"
    }
   ],
   "type": "mpr"
  }

Turn Conversion Tracking

Typ kodu

tc

Parametry
Klucz Typ Uwagi
customerId template Identyfikator kontraktu danych
orderId template Opcjonalnie.
orderValue template Opcjonalnie.
optOut template Opcjonalnie.
Przykład
{
   "name": "Sample Turn Conversion Tracking",
   "liveOnly": false,
   "parameter": [
    {
     "type": "template",
     "key": "customerId",
     "value": "{{a}}"
    },
    {
     "type": "template",
     "key": "orderId",
     "value": "MyOrderId"
    },
    {
     "type": "template",
     "key": "orderValue",
     "value": "MyOrderValue"
    },
    {
     "type": "template",
     "key": "optOut",
     "value": "MyOptOut"
    }
   ],
   "type": "tc"
  }

Remarketing

AdRoll Smart Pixel

Typ kodu

asp

Parametry
Klucz Typ Uwagi
customerId template adroll_adv_id
pixelId template adroll_pix_id
conversionValueInDollars template Opcjonalnie.
customData map Opcjonalnie. Lista map, każda zawierająca 1 parę [key, value].
segmentName template Opcjonalnie.
Przykład
{
   "name": "Sample AdRoll Smart Pixel",
   "liveOnly": false,
   "parameter": [
    {
     "type": "template",
     "key": "customerId",
     "value": "{{a}}"
    },
    {
     "type": "template",
     "key": "pixelId",
     "value": "{{a}}"
    },
    {
     "type": "template",
     "key": "conversionValueInDollars",
     "value": "conversionValue"
    },
    {
     "type": "map",
     "key": "customData",
     "map": [
      {
       "type": "template",
       "key": "key2",
       "value": "World"
      },
      {
       "type": "template",
       "key": "key1",
       "value": "Hello"
      }
     ]
    },
    {
     "type": "template",
     "key": "segmentName",
     "value": "SegmentName"
    }
   ],
   "type": "asp"
  }

Remarketing Google Ads

Typ kodu

sp

Parametry
Klucz Typ Uwagi
googleConversionId template
googleConversionLabel template Opcjonalnie.
customParamsFormat template Jedna z: DATA_LAYER, USER_SPECIFIED
dataLayerVariable template customParamsFormat = DATA_LAYER
googleCustomParams list customParamsFormat = USER_SPECIFIED
googleScreenName template Opcjonalnie.
Przykład

Gdzie customParamFormat = DATA_LAYER:

{
   "name": "Sample Google Ads Remarketing",
   "liveOnly": false,
   "parameter": [
    {
     "type": "template",
     "key": "googleConversionId",
     "value": "{{c}}"
    },
    {
     "type": "template",
     "key": "googleConversionLabel",
     "value": "MyLabel"
    },
    {
     "type": "template",
     "key": "customParamsFormat",
     "value": "DATA_LAYER"
    },
    {
     "type": "template",
     "key": "dataLayerVariable",
     "value": "{{e}}"
    }
   ],
   "type": "sp"
  }

Gdzie customParamFormat = USER_SPECIFIED:

{
   "name": "Sample Google Ads Remarketing",
   "liveOnly": false,
   "parameter": [
    {
     "type": "template",
     "key": "googleConversionId",
     "value": "{{c}}"
    },
    {
     "type": "template",
     "key": "googleConversionLabel",
     "value": "MyLabel"
    },
    {
     "type": "template",
     "key": "customParamsFormat",
     "value": "USER_SPECIFIED"
    },
    {
     "type": "list",
     "key": "googleCustomParams",
     "list": [
      {
       "type": "map",
       "map": [
        {
         "type": "template",
         "key": "key",
         "value": "key2"
        },
        {
         "type": "template",
         "key": "value",
         "value": "World"
        }
       ]
      },
      {
       "type": "map",
       "map": [
        {
         "type": "template",
         "key": "key",
         "value": "key1"
        },
        {
         "type": "template",
         "key": "value",
         "value": "Hello"
        }
       ]
      }
     ]
    }
   ],
   "type": "sp"
  }

Zbieranie danych Turn

Typ kodu

tdc

Parametry
Klucz Typ Uwagi
customerId template
categoryId template Opcjonalnie.
keyword template Opcjonalnie.
dataProviderId template Opcjonalnie.
optOut template Opcjonalnie.
Przykład
{
   "name": "Sample Turn Data Collection Tag",
   "liveOnly": false,
   "parameter": [
    {
     "type": "template",
     "key": "customerId",
     "value": "{{a}}"
    },
    {
     "type": "template",
     "key": "categoryId",
     "value": "myCategoryId"
    },
    {
     "type": "template",
     "key": "keyword",
     "value": "myKeyword"
    },
    {
     "type": "template",
     "key": "dataProviderId",
     "value": "myDataProviderId"
    },
    {
     "type": "template",
     "key": "optOut",
     "value": "myOptOut"
    }
   ],
   "type": "tdc"
  }

Śledzenie konwersji Google Ads znajdziesz w sekcji Tagi mobilne

Marin Software

Typ kodu

ms

Parametry
Klucz Typ Uwagi
type template Jedna z: TRACK_PAGEVIEW, TRACK_TRANSACTION
clientId template
anonymizeIp boolean Opcjonalnie.
conversionType template Dotyczy domeny type = TRACK_TRANSACTION.
useDataLayer boolean type = TRACK_TRANSACTION
orderId template useDataLayer = false
product template useDataLayer = false
price template useDataLayer = false
category template useDataLayer = false
quantity template useDataLayer = false
currencyCode template useDataLayer = false
Przykład

Gdzie type=TRACK_PAGEVIEW:

{
   "name": "Sample Marin Software Tag",
   "liveOnly": false,
   "parameter": [
    {
     "type": "template",
     "key": "type",
     "value": "TRACK_PAGEVIEW"
    },
    {
     "type": "template",
     "key": "clientId",
     "value": "Client ID"
    },
    {
     "type": "boolean",
     "key": "anonymizeIp",
     "value": "false"
    }
   ],
   "type": "ms"
  }

Gdzie type = TRACK_TRANSACTION i useDataLayer = true:

{
   "name": "Sample Marin Software Tag",
   "liveOnly": false,
   "parameter": [
    {
     "type": "template",
     "key": "type",
     "value": "TRACK_TRANSACTION"
    },
    {
     "type": "template",
     "key": "clientId",
     "value": "Client ID"
    },
    {
     "type": "template",
     "key": "conversionType",
     "value": "myConversionType"
    },
    {
     "type": "boolean",
     "key": "anonymizeIp",
     "value": "false"
    },
    {
     "type": "boolean",
     "key": "useDataLayer",
     "value": "true"
    }
   ],
   "type": "ms"
  }

Gdzie type = TRACK_TRANSACTION i useDataLayer = false:

{
   "name": "Sample Marin Software Tag",
   "liveOnly": false,
   "parameter": [
    {
     "type": "template",
     "key": "type",
     "value": "TRACK_TRANSACTION"
    },
    {
     "type": "template",
     "key": "clientId",
     "value": "Client ID"
    },
    {
     "type": "template",
     "key": "conversionType",
     "value": "myConversionType"
    },
    {
     "type": "boolean",
     "key": "anonymizeIp",
     "value": "false"
    },
    {
     "type": "template",
     "key": "orderId",
     "value": "myOrderId"
    },
    {
     "type": "template",
     "key": "product",
     "value": "myProduct"
    },
    {
     "type": "template",
     "key": "price",
     "value": "myPrice"
    },
    {
     "type": "template",
     "key": "category",
     "value": "myCategory"
    },
    {
     "type": "template",
     "key": "quantity",
     "value": "myQuantity"
    },
    {
     "type": "template",
     "key": "currencyCode",
     "value": "myCurrencyCode"
    },
    {
     "type": "boolean",
     "key": "useDataLayer",
     "value": "false"
    }
   ],
   "type": "ms"
  }

Odbiorcy

AdAdvisor

Typ kodu

_ta

Parametry
Klucz Typ
subscriberId template
Przykład
  {
   "name": "Sample AdAdvisor Tag",
   "liveOnly": false,
   "parameter": [
    {
     "type": "template",
     "key": "subscriberId",
     "value": "{{a}}"
    }
   ],
   "type": "_ta",
  }

Bizo Insight

Typ kodu

bzi

Parametry
Przykład
 {
   "name": "Sample Bizo Insight Tag",
   "liveOnly": false,
   "parameter": [
    {
     "type": "template",
     "key": "id",
     "value": "{{a}}"
    },
    {
     "type": "template",
     "key": "title",
     "value": "myTitle"
    },
    {
     "type": "template",
     "key": "domain",
     "value": "myDomain"
    },
    {
     "type": "template",
     "key": "company",
     "value": "myCompany"
    },
    {
     "type": "template",
     "key": "location",
     "value": "myLocation"
    },
    {
     "type": "template",
     "key": "employeeRange",
     "value": "myEmployeeRange"
    },
    {
     "type": "template",
     "key": "standardIndustrialClassification",
     "value": "mySICS"
    },
    {
     "type": "template",
     "key": "email",
     "value": "myEmail"
    }
   ],
   "type": "bzi"
  }

Dstillery Universal Pixel

Typ kodu

m6d

Parametry
Klucz Typ Uwagi
id template
title template Opcjonalnie.
domain template Opcjonalnie.
company template Opcjonalnie.
location template Opcjonalnie.
employeeRange template Opcjonalnie.
standardIndustrialClassification template Opcjonalnie.
email template Opcjonalnie.
Klucz Typ Uwagi
pixelId template
pixelCheckValue template
orderId template Opcjonalnie.
revenue template Opcjonalnie.
namespaceId template
namespaceCheckValue template
namespaceCode template
Przykład
  {
   "name": "Sample Dstillery Pixel Tag",
   "liveOnly": false,
   "parameter": [
    {
     "type": "template",
     "key": "pixelId",
     "value": "{{a}}"
    },
    {
     "type": "template",
     "key": "pixelCheckValue",
     "value": "{{a}}"
    },
    {
     "type": "template",
     "key": "orderId",
     "value": "myOrderId"
    },
    {
     "type": "template",
     "key": "revenue",
     "value": "myRevenue"
    },
    {
     "type": "template",
     "key": "namespaceId",
     "value": "{{a}}"
    },
    {
     "type": "template",
     "key": "namespaceCheckValue",
     "value": "{{a}}"
    },
    {
     "type": "template",
     "key": "namespaceCode",
     "value": "{{a}}"
    }
   ],
   "type": "m6d"
  }

Tag konwersji VisualDNA

Typ kodu

vdc

Parametry
Klucz Typ Uwagi
apiAccountKey template
conversionId template
identitySyncPlatformCode template Opcjonalnie.
Przykład
  {
   "name": "Sample Visual DNA Conversion Tag",
   "liveOnly": false,
   "parameter": [
    {
     "type": "template",
     "key": "apiAccountKey",
     "value": "{{a}}"
    },
    {
     "type": "template",
     "key": "conversionId",
     "value": "{{a}}"
    },
    {
     "type": "template",
     "key": "identitySyncPlatformCode",
     "value": "mySyncPlatformCode"
    }
   ],
   "type": "vdc"
  }

Statystyki

Universal Analytics

Typ kodu

ua

Parametry
Klucz Typ Uwagi
trackingId template
type template Jedna z tych opcji: TRACK_PAGEVIEW, TRACK_EVENT, TRACK_TRANSACTION, TRACK_SOCIAL, TRACK_TIMING, DECORATE_LINK, DECORATE_FORM.
contentGroup list Opcjonalnie. Lista map, każda z kluczem index i group.
dimension list Opcjonalnie. Lista map, każda z kluczem index i dimension.
metric list Opcjonalnie. Lista map, każda z kluczem index i metric.
functionName template Opcjonalnie.
fieldsToSet map Opcjonalnie. Każdy parametr na liście to mapa. Każdy parametr mapy powinien mieć 2 parametry podrzędne: 1 z kluczem fieldName i 1 z kluczem value. Te pola są teraz dostępne tylko za pomocą pólToSet: anonymizeIp, sessionControl, referrer, page, title (wcześniej documentTitle), nazwa_pliku_CookieDomain, sampleRate, cookieExpires (dawniej nazwa_cookieExpiration), cookiePath, forceSSL (wcześniej forceSsl), allowLinker.
doubleClick boolean Opcjonalnie.
trackerName template Opcjonalnie. trackerName można określić, gdy właściwość setTrackerName == true.
useDebugVersion boolean Opcjonalnie.
autoLinkDomains template Opcjonalnie. To pole można określić w polu TRACK_PAGEVIEW.
linkId template Opcjonalnie. Włącz ulepszoną analizę linków.
decorateFormsAutoLink boolean Opcjonalnie. To pole można określić w polu TRACK_PAGEVIEW.
setTrackerName boolean Opcjonalnie.
useHashAutoLink boolean Opcjonalnie.
enableEcommerce boolean Opcjonalnie.
useEcommerceDataLayer boolean Opcjonalnie. Tę wartość można określić tylko w przypadku właściwości eventType=TRACK_EVENT lub TRACK_PAGEVIEW.
ecommerceMacroData template Opcjonalnie. Tę wartość można określić tylko w przypadku właściwości eventType=TRACK_EVENT lub TRACK_PAGEVIEW oraz gdy useEcommerceDataLayer=false.
eventCategory template eventType=TRACK_EVENT
eventAction template eventType=TRACK_EVENT
eventLabel template eventType=TRACK_EVENT
eventValue template eventType=TRACK_EVENT
nonInteraction template eventType=TRACK_EVENT
socialNetwork template eventType=TRACK_SOCIAL
socialAction template eventType=TRACK_SOCIAL
socialActionTarget template eventType=TRACK_SOCIAL
timingVar template eventType=TRACK_TIMING
timingCategory template eventType=TRACK_TIMING
timingLabel template eventType=TRACK_TIMING
timingValue template eventType=TRACK_TIMING
useHashDecorateLink boolean eventType=DECORATE_LINK
useHashDecorateForm boolean eventType=DECORATE_FORM
Przykład

Gdzie trackType=TRACK_PAGEVIEW:

 {
   "name": "Sample Universal Analytics",
   "liveOnly": false,
   "parameter": [
    {
     "type": "template",
     "key": "trackingId",
     "value": "UA-00000-123"
    },
    {
     "type": "template",
     "key": "trackType",
     "value": "TRACK_PAGEVIEW"
    },
    {
     "type": "list",
     "key": "contentGroup",
     "list": [
      {
       "type": "map",
       "map": [
        {
         "type": "template",
         "key": "index",
         "value": "1"
        },
        {
         "type": "template",
         "key": "group",
         "value": "myContentGroup"
        }
       ]
      }
     ]
    },
    {
     "type": "list",
     "key": "dimension",
     "list": [
      {
       "type": "map",
       "map": [
        {
         "type": "template",
         "key": "index",
         "value": "1"
        },
        {
         "type": "template",
         "key": "dimension",
         "value": "myCustomDimension"
        }
       ]
      }
     ]
    },
    {
     "type": "list",
     "key": "metric",
     "list": [
      {
       "type": "map",
       "map": [
        {
         "type": "template",
         "key": "index",
         "value": "1"
        },
        {
         "type": "template",
         "key": "metric",
         "value": "myCustomMetric"
        }
       ]
      }
     ]
    },
    {
     "type": "list",
     "key": "fieldsToSet",
     "list": [
      {
       "type": "map",
       "map": [
        {
         "type": "template",
         "key": "fieldName",
         "value": "myFieldName"
        },
        {
         "type": "template",
         "key": "value",
         "value": "myFieldValue"
        }
       ]
      },
      {
       "type": "map",
       "map": [
        {
         "type": "template",
         "key": "fieldName",
         "value": "anonymizeIp"
        },
        {
         "type": "template",
         "key": "value",
         "value": "true"
        }
       ]
      },
      {
       "type": "map",
       "map": [
        {
         "type": "template",
         "key": "fieldName",
         "value": "allowLinker"
        },
        {
         "type": "template",
         "key": "value",
         "value": "true"
        }
       ]
      },
      {
       "type": "map",
       "map": [
        {
         "type": "template",
         "key": "fieldName",
         "value": "sessionControl"
        },
        {
         "type": "template",
         "key": "value",
         "value": "mySessionControl"
        }
       ]
      },
      {
       "type": "map",
       "map": [
        {
         "type": "template",
         "key": "fieldName",
         "value": "referrer"
        },
        {
         "type": "template",
         "key": "value",
         "value": "myDocReferrer"
        }
       ]
      },
      {
       "type": "map",
       "map": [
        {
         "type": "template",
         "key": "fieldName",
         "value": "page"
        },
        {
         "type": "template",
         "key": "value",
         "value": "myDocPath"
        }
       ]
      },
      {
       "type": "map",
       "map": [
        {
         "type": "template",
         "key": "fieldName",
         "value": "title"
        },
        {
         "type": "template",
         "key": "value",
         "value": "myDocTitle"
        }
       ]
      },
      {
       "type": "map",
       "map": [
        {
         "type": "template",
         "key": "fieldName",
         "value": "sampleRate"
        },
        {
         "type": "template",
         "key": "value",
         "value": "mySampleRate"
        }
       ]
      },
      {
       "type": "map",
       "map": [
        {
         "type": "template",
         "key": "fieldName",
         "value": "cookieName"
        },
        {
         "type": "template",
         "key": "value",
         "value": "myCookieName"
        }
       ]
      },
      {
       "type": "map",
       "map": [
        {
         "type": "template",
         "key": "fieldName",
         "value": "cookieDomain"
        },
        {
         "type": "template",
         "key": "value",
         "value": "myCookieDomain"
        }
       ]
      },
      {
       "type": "map",
       "map": [
        {
         "type": "template",
         "key": "fieldName",
         "value": "cookiePath"
        },
        {
         "type": "template",
         "key": "value",
         "value": "myCookiePath"
        }
       ]
      },
      {
       "type": "map",
       "map": [
        {
         "type": "template",
         "key": "fieldName",
         "value": "cookieExpires"
        },
        {
         "type": "template",
         "key": "value",
         "value": "myCookieExpirationInSeconds"
        }
       ]
      }
     ]
    },
    {
     "type": "template",
     "key": "trackerName",
     "value": "myCustomTrackerName"
    },
    {
     "type": "boolean",
     "key": "useDebugVersion",
     "value": "false"
    },
    {
     "type": "template",
     "key": "autoLinkDomains",
     "value": "myAutoLinkDomain"
    },
    {
     "type": "boolean",
     "key": "linkId",
     "value": "false"
    },
    {
     "type": "boolean",
     "key": "decorateFormsAutoLink",
     "value": "false"
    },
    {
     "type": "boolean",
     "key": "setTrackerName",
     "value": "true"
    },
    {
     "type": "boolean",
     "key": "useHashAutoLink",
     "value": "false"
    },
    {
     "type": "boolean",
     "key": "enableEcommerce",
     "value": "false"
    }
   ],
   "type": "ua"
  }

Gdzie trackType=TRACK_EVENT:

 {
   "name": "Sample Universal Analytics",
   "liveOnly": false,
   "parameter": [
    {
     "type": "template",
     "key": "trackingId",
     "value": "UA-00000-123"
    },
    {
     "type": "template",
     "key": "trackType",
     "value": "TRACK_EVENT"
    },
    {
     "type": "template",
     "key": "eventCategory",
     "value": "myCategory"
    },
    {
     "type": "template",
     "key": "eventAction",
     "value": "myAction"
    },
    {
     "type": "template",
     "key": "eventLabel",
     "value": "myLabel"
    },
    {
     "type": "template",
     "key": "eventValue",
     "value": "myValue"
    },
   "type": "ua"
   }

Gdzie trackType=TRACK_TRANSACTION:

  {
   "name": "Sample Universal Analytics",
   "liveOnly": false,
   "parameter": [
    {
     "type": "template",
     "key": "trackingId",
     "value": "UA-00000-123"
    },
    {
     "type": "template",
     "key": "trackType",
     "value": "TRACK_TRANSACTION"
    }
   ],
   "type": "ua"
  }

Gdzie trackType=TRACK_SOCIAL:

 {
   "name": "Sample Universal Analytics",
   "liveOnly": false,
   "parameter": [
    {
     "type": "template",
     "key": "trackingId",
     "value": "UA-00000-123"
    },
    {
     "type": "template",
     "key": "trackType",
     "value": "TRACK_SOCIAL"
    },
    {
     "type": "template",
     "key": "socialNetwork",
     "value": "myNetwork"
    },
    {
     "type": "template",
     "key": "socialAction",
     "value": "myAction"
    },
    {
     "type": "template",
     "key": "socialActionTarget",
     "value": "myActionTarget"
    }
   ],
   "type": "ua"
  }

Gdzie trackType=TRACK_TIMING:

 {
   "name": "Sample Universal Analytics",
   "liveOnly": false,
   "parameter": [
    {
     "type": "template",
     "key": "trackingId",
     "value": "UA-00000-123"
    },
    {
     "type": "template",
     "key": "trackType",
     "value": "TRACK_TIMING"
    },
    {
     "type": "template",
     "key": "timingVar",
     "value": "myVar"
    },
    {
     "type": "template",
     "key": "timingCategory",
     "value": "myCategory"
    },
    {
     "type": "template",
     "key": "timingLabel",
     "value": "myLabel"
    },
    {
     "type": "template",
     "key": "timingValue",
     "value": "myValue"
    }
   ],
   "type": "ua"
  }

Gdzie trackType=DECORATE_LINK:

 {
   "name": "Sample Universal Analytics",
   "liveOnly": false,
   "parameter": [
    {
     "type": "template",
     "key": "trackingId",
     "value": "UA-00000-123"
    },
    {
     "type": "template",
     "key": "trackType",
     "value": "DECORATE_LINK"
    },
    {
     "type": "boolean",
     "key": "useHashDecorateLink",
     "value": "false"
    }
   ],
   "type": "ua"
  }

Gdzie trackType=DECORATE_FORM:

  {
   "name": "Sample Universal Analytics",
   "liveOnly": false,
   "parameter": [
    {
     "type": "template",
     "key": "trackingId",
     "value": "UA-00000-123"
    },
    {
     "type": "template",
     "key": "trackType",
     "value": "DECORATE_FORM"
    },
    {
     "type": "boolean",
     "key": "useHashDecorateForm",
     "value": "false"
    }
   ],
   "type": "ua"
  }

Klasyczna wersja Google Analytics

Typ kodu

ga

Parametry
Klucz Typ Uwagi
webPropertyId template
type template Jedna z tych wartości: TRACK_PAGEVIEW, TRACK_EVENT, LINK, LINK_BY_POST, TRACK_TRANSACTION, TRACK_SOCIAL, TRACK_TIMING, DECORATE_LINK, DECORATE_FORM
siteSpeedSampleRate template Należy podać liczbową wartość procentową (0–.100).
cookiePath template
page template
domainName template
allowLinker boolean
sampleRate integer Zakres od 0 do 100
campaignCookieTimeout template Należy podać wartość liczbową określającą czas oczekiwania w milisekundach.
allowAnchor boolean
sessionCookieTimeout template Należy podać wartość liczbową określającą czas oczekiwania w milisekundach.
doubleClick boolean
hitCallback template
ignoredRef list Lista stron odsyłających, które mają być ignorowane.
ignoredRef[].value template Nazwa strony odsyłającej
customVar list Lista map. Jedna mapa na zmienną niestandardową.
customVar[].slot integer
customVar[].name template
customVar[].value template
customVar[].scope integer 1 dla zakresu działania, 2 dla zakresu sesji i 3 dla zakresu użytkownika.
organic list
organic[].searchEngine template
organic[].queryParamName template
organic[].prepend boolean
ignoredOrganic list Lista ignorowanych słów kluczowych.
ignoredOrganic[].value template Słowa kluczowe, które mają być ignorowane.
title template
campaignSourceOverride template
campaignMediumOverride template
campaignTermOverride template
campaignContentOverride template
campaignNameOverride template
anonymizeIp boolean
linkId boolean Opcjonalnie. Włącz ulepszoną analizę linków.
contentGroup list Lista map.
contentGroup[].index template Wartość musi być liczbą całkowitą.
contentGroup[].group template Nazwa grupy.
campContentKey template
campMediumKey template
campNameKey template
campNoKey template
campSourceKey template
campTermKey template
campaignTrack boolean
clientInfo template
detectFlash template
detectTitle template
localGifPath template
sendHitstToGoogle template
referrerOverride template
visitorCookieTimeout template Liczba milisekund.
trackerName template
cookiePathCopy list Lista ścieżek plików cookie.
cookiePathCopy[].value template Ścieżka pliku cookie.
useDebugVersion boolean
forceSsl boolean
setTrackerName boolean
eventCategory template trackType=TRACK_EVENT
eventAction template trackType=TRACK_EVENT
eventLabel template trackType=TRACK_EVENT
eventValue template trackType=TRACK_EVENT
nonInteraction boolean trackType=TRACK_EVENT
targetUrl template trackType=LINK
useHashLink boolean trackType=LINK
formObject template trackType=LINK_BY_POST
useHashLinkByPost boolean trackType=LINK_BY_POST
currencyCode template Opcjonalnie. trackType=TRACK_TRANSACTION
socialUseDataLayer boolean Opcjonalnie. trackType=TRACK_SOCIAL
socialNetwork template Do trackType=TRACK_SOCIAL i socialUseDataLayer=false
socialAction template Do trackType=TRACK_SOCIAL i socialUseDataLayer=false
socialPagePath template Opcjonalnie. trackType=TRACK_SOCIAL
socialTarget template Dla trackType=TRACK_SOCIAL i socialUseDataLayer=false
timingCategory template trackType=TRACK_TIMING
timingVariable template trackType=TRACK_TIMING
timingTime template trackType=TRACK_TIMING
timingLabel template trackType=TRACK_TIMING
timingSampleRate template trackType=TRACK_TIMING
useHashDecorateLink boolean trackType=DECORATE_LINK
useHashDecorateForm boolean trackType=DECORATE_FORM
Przykład

Gdzie trackType=TRACK_PAGEVIEW:

 {
   "name": "Sample Classic Google Analytics",
   "liveOnly": false,
   "parameter": [
    {
     "type": "template",
     "key": "webPropertyId",
     "value": "UA-00000-123"
    },
    {
     "type": "template",
     "key": "siteSpeedSampleRate",
     "value": "{{sampleRatePercent}}"
    },
    {
     "type": "template",
     "key": "cookiePath",
     "value": "myCookiePath"
    },
    {
     "type": "template",
     "key": "trackType",
     "value": "TRACK_PAGEVIEW"
    },
    {
     "type": "template",
     "key": "page",
     "value": "myVirtualPagePath"
    },
    {
     "type": "template",
     "key": "domainName",
     "value": "myDomainName"
    },
    {
     "type": "boolean",
     "key": "allowLinker",
     "value": "true"
    },
    {
     "type": "integer",
     "key": "sampleRate",
     "value": "10"
    },
    {
     "type": "template",
     "key": "campaignCookieTimeout",
     "value": "{{timeoutInMilli}}"
    },
    {
     "type": "boolean",
     "key": "allowAnchor",
     "value": "true"
    },
    {
     "type": "template",
     "key": "sessionCookieTimeout",
     "value": "{{timeoutInMilli}}"
    },
    {
     "type": "boolean",
     "key": "doubleClick",
     "value": "true"
    },
    {
     "type": "list",
     "key": "ignoredRef",
     "list": [
      {
       "type": "template",
       "value": "referrer1Ignore"
      },
      {
       "type": "template",
       "value": "referrer2Ignore"
      }
     ]
    },
    {
     "type": "list",
     "key": "customVar",
     "list": [
      {
       "type": "map",
       "map": [
        {
         "type": "integer",
         "key": "slot",
         "value": "1"
        },
        {
         "type": "template",
         "key": "name",
         "value": "myCustomVar"
        },
        {
         "type": "template",
         "key": "value",
         "value": "myCustomVarValue"
        },
        {
         "type": "integer",
         "key": "scope",
         "value": "3"
        }
       ]
      }
     ]
    },
    {
     "type": "list",
     "key": "organic",
     "list": [
      {
       "type": "map",
       "map": [
        {
         "type": "template",
         "key": "searchEngine",
         "value": "myOrganicSearchEngine"
        },
        {
         "type": "template",
         "key": "queryParamName",
         "value": "mySearchQueryParamName"
        },
        {
         "type": "boolean",
         "key": "prepend",
         "value": "true"
        }
       ]
      }
     ]
    },
    {
     "type": "list",
     "key": "ignoredOrganic",
     "list": [
      {
       "type": "template",
       "value": "keyword1Ignore"
      },
      {
       "type": "template",
       "value": "keyword2Ignore"
      }
     ]
    },
    {
     "type": "template",
     "key": "title",
     "value": "myPageTitle"
    },
    {
     "type": "template",
     "key": "campaignSourceOverride",
     "value": "mySourceOverride"
    },
    {
     "type": "template",
     "key": "campaignMediumOverride",
     "value": "myMediumOverride"
    },
    {
     "type": "template",
     "key": "campaignTermOverride",
     "value": "myTermOverride"
    },
    {
     "type": "template",
     "key": "campaignContentOverride",
     "value": "myContentOverride"
    },
    {
     "type": "template",
     "key": "campaignNameOverride",
     "value": "myNameOverride"
    },
    {
     "type": "boolean",
     "key": "anonymizeIp",
     "value": "true"
    },
    {
     "type": "boolean",
     "key": "linkId",
     "value": "false"
    },
    {
     "type": "list",
     "key": "contentGroup",
     "list": [
      {
       "type": "map",
       "map": [
        {
         "type": "template",
         "key": "index",
         "value": "1"
        },
        {
         "type": "template",
         "key": "group",
         "value": "myContentGroup1"
        }
       ]
      }
     ]
    },
    {
     "type": "template",
     "key": "campContentKey",
     "value": "myContentKey"
    },
    {
     "type": "template",
     "key": "campMediumKey",
     "value": "myMediumKey"
    },
    {
     "type": "template",
     "key": "campNameKey",
     "value": "myNameKey"
    },
    {
     "type": "template",
     "key": "campNoKey",
     "value": "myNoOverrideKey"
    },
    {
     "type": "template",
     "key": "campSourceKey",
     "value": "mySourceKey"
    },
    {
     "type": "template",
     "key": "campTermKey",
     "value": "myTermKey"
    },
    {
     "type": "boolean",
     "key": "campaignTrack",
     "value": "true"
    },
    {
     "type": "boolean",
     "key": "clientInfo",
     "value": "true"
    },
    {
     "type": "boolean",
     "key": "detectFlash",
     "value": "true"
    },
    {
     "type": "boolean",
     "key": "detectTitle",
     "value": "true"
    },
    {
     "type": "template",
     "key": "localGifPath",
     "value": "myLocalGIFPath"
    },
    {
     "type": "boolean",
     "key": "sendHitsToGoogle",
     "value": "true"
    },
    {
     "type": "template",
     "key": "referrerOverride",
     "value": "myReferrerOverride"
    },
    {
     "type": "template",
     "key": "visitorCookieTimeout",
     "value": "{{timeoutInMilli}}"
    },
    {
     "type": "template",
     "key": "trackerName",
     "value": "myTrackerName"
    },
    {
     "type": "list",
     "key": "cookiePathCopy",
     "list": [
      {
       "type": "template",
       "value": "/path/to/cookies1"
      },
      {
       "type": "template",
       "value": "/path/to/cookies2"
      }
     ]
    },
    {
     "type": "boolean",
     "key": "useDebugVersion",
     "value": "false"
    },
    {
     "type": "boolean",
     "key": "forceSsl",
     "value": "false"
    },
    {
     "type": "boolean",
     "key": "setTrackerName",
     "value": "true"
    }
   ],
   "type": "ga"
  }

Gdzie trackType=TRACK_EVENT:

 {
   "name": "Sample Classic Google Analytics",
   "liveOnly": false,
   "parameter": [
    {
     "type": "template",
     "key": "webPropertyId",
     "value": "UA-00000-123"
    },
    {
     "type": "template",
     "key": "trackType",
     "value": "TRACK_EVENT"
    },
    {
     "type": "template",
     "key": "eventCategory",
     "value": "myCategory"
    },
    {
     "type": "template",
     "key": "eventAction",
     "value": "myAction"
    },
    {
     "type": "template",
     "key": "eventLabel",
     "value": "myLabel"
    },
    {
     "type": "template",
     "key": "eventValue",
     "value": "myValue"
    },
    {
     "type": "boolean",
     "key": "nonInteraction",
     "value": "false"
    }
   ],
   "type": "ga"
  }

Gdzie trackType=LINK:

 {
   "name": "Sample Classic Google Analytics",
   "liveOnly": false,
   "parameter": [
    {
     "type": "template",
     "key": "webPropertyId",
     "value": "UA-00000-123"
    },
    {
     "type": "template",
     "key": "trackType",
     "value": "LINK"
    },
    {
     "type": "template",
     "key": "targetUrl",
     "value": "TargetURL"
    },
    {
     "type": "boolean",
     "key": "useHashLink",
     "value": "false"
    }
   ],
   "type": "ga"
  }

Gdzie trackType=LINK_BY_POST:

 {
   "name": "Sample Classic Google Analytics",
   "liveOnly": false,
   "parameter": [
    {
     "type": "template",
     "key": "webPropertyId",
     "value": "UA-00000-123"
    },
    {
     "type": "template",
     "key": "trackType",
     "value": "LINK_BY_POST"
    },
    {
     "type": "template",
     "key": "formObject",
     "value": "{{a}}"
    },
    {
     "type": "boolean",
     "key": "useHashLinkByPost",
     "value": "false"
    }
   ],
   "type": "ga"
  }

Gdzie trackType=TRACK_TRANSACTION:

 {
   "name": "Sample Classic Google Analytics",
   "liveOnly": false,
   "parameter": [
    {
     "type": "template",
     "key": "webPropertyId",
     "value": "UA-00000-123"
    },
    {
     "type": "template",
     "key": "trackType",
     "value": "TRACK_TRANSACTION"
    },
    {
     "type": "template",
     "key": "currencyCode",
     "value": "{{a}}"
    }
   ]
   "type": "ga"
  }

Gdzie trackType=TRACK_SOCIAL:

 {
   "name": "Sample Classic Google Analytics",
   "liveOnly": false,
   "parameter": [
    {
     "type": "template",
     "key": "webPropertyId",
     "value": "UA-00000-123"
    },
    {
     "type": "template",
     "key": "trackType",
     "value": "TRACK_SOCIAL"
    },
    {
     "type": "template",
     "key": "socialNetwork",
     "value": "mySocialNetwork"
    },
    {
     "type": "template",
     "key": "socialAction",
     "value": "mySocialAction"
    },
    {
     "type": "template",
     "key": "socialTarget",
     "value": "myTarget"
    },
    {
     "type": "template",
     "key": "socialPagePath",
     "value": "myPagePaht"
    }
   ],
   "type": "ga"
  }

Gdzie trackType=TRACK_TIMING:

 {
   "name": "Sample Classic Google Analytics",
   "liveOnly": false,
   "parameter": [
    {
     "type": "template",
     "key": "webPropertyId",
     "value": "UA-00000-123"
    },
    {
     "type": "template",
     "key": "trackType",
     "value": "TRACK_TIMING"
    },
    {
     "type": "template",
     "key": "timingCategory",
     "value": "myCategory"
    },
    {
     "type": "template",
     "key": "timingVariable",
     "value": "myVariable"
    },
    {
     "type": "template",
     "key": "timingTime",
     "value": "myTime"
    },
    {
     "type": "template",
     "key": "timingLabel",
     "value": "myLabel"
    },
    {
     "type": "template",
     "key": "timingSampleRate",
     "value": "{{sampleRatePercent}}"
    }
   ],
   "type": "ga"
  }

Gdzie trackType=DECORATE_LINK:

 {
   "name": "Sample Classic Google Analytics",
   "liveOnly": false,
   "parameter": [
    {
     "type": "template",
     "key": "webPropertyId",
     "value": "UA-00000-123"
    },
    {
     "type": "template",
     "key": "trackType",
     "value": "DECORATE_LINK"
    },
    {
     "type": "boolean",
     "key": "useHashDecorateLink",
     "value": "false"
    }
   ],
   "type": "ga"
  }

Gdzie trackType=DECORATE_FORM:

 {
   "name": "Sample Classic Google Analytics",
   "liveOnly": false,
   "parameter": [
    {
     "type": "template",
     "key": "webPropertyId",
     "value": "UA-00000-123"
    },
    {
     "type": "template",
     "key": "trackType",
     "value": "DECORATE_LINK"
    },
    {
     "type": "boolean",
     "key": "useHashDecorateForm",
     "value": "false"
    }
   ],
   "type": "ga"
  }

ClickTale Standard

Typ kodu

cts

Parametry
Klucz Typ
projectId template
sampleRate template
partition template
Przykład
 {
   "name": "Sample ClickTale Standard Tracking",
   "liveOnly": false,
   "parameter": [
    {
     "type": "template",
     "key": "projectId",
     "value": "{{a}}"
    },
    {
     "type": "template",
     "key": "sampleRate",
     "value": "{{a}}"
    },
    {
     "type": "template",
     "key": "partition",
     "value": "{{a}}"
    }
   ],
   "type": "cts"
  }

comScore Unified Digital Measurement,

Typ kodu

csm

Parametry
Klucz Typ
clientId template
Przykład
 {
   "name": "Sample comScore Unified Digital Measurement",
   "liveOnly": false,
   "parameter": [
    {
     "type": "template",
     "key": "clientId",
     "value": "{{a}}"
    }
   ],
   "type": "csm"
  }

Tagi mobilne

Różne sposoby śledzenia konwersji

Typ kodu

awct

Parametry
Klucz Typ
googleConversionId template
googleConversionLabel template
googleConversionValue template
Przykład
{
  "liveOnly": false,
  "name": "Google Ads Conversion Tracking",
  "parameter": [
    {
      "key": "googleConversionId",
      "type": "template",
      "value": "{{a}}"
    },
    {
      "key": "googleConversionLabel",
      "type": "template",
      "value": "{{a}}"
    },
    {
      "key": "googleConversionValue",
      "type": "template",
      "value": "{{a}}"
    }
  ],
  "tagId": "1",
  "type": "awct"
}

Remarketing Google Ads

Typ kodu

sp

Parametry
Klucz Typ Uwagi
googleConversionId template
googleConversionLabel template
customParamsFormat template Jedno z tych: DATA_LAYER, USER_SPECIFIED
googleScreenName template Opcjonalnie.
dataLayerVariable template W przypadku funkcji customParamsFormat=DATA_LAYER należy odnosić się do makra zmiennej warstwy danych.
googleCustomParams list Lista map, każda z 1 wpisem [key, value]. Dotyczy domeny customParamsFormat=USER_SPECIFIED.
googleCustomParams[].key template
googleCustomParams[].value template
Przykład

Gdzie customParamsFormat=USER_SPECIFIED:

{
  "accountId": "103020",
  "containerId": "666282",
  "firingRuleId": [
    "1"
  ],
  "liveOnly": false,
  "name": "Google Ads Remarketing",
  "parameter": [
    {
      "key": "conversionId",
      "type": "template",
      "value": "cvid"
    },
    {
      "key": "conversionLabel",
      "type": "template",
      "value": "cvl"
    },
    {
      "key": "customParamsFormat",
      "type": "template",
      "value": "USER_SPECIFIED"
    },
    {
      "key": "customParams",
      "list": [
        {
          "map": [
            {
              "key": "key",
              "type": "template",
              "value": "cpk1"
            },
            {
              "key": "value",
              "type": "template",
              "value": "cpv1"
            }
          ],
          "type": "map"
        }
      ],
      "type": "list"
    }
  ],
  "tagId": "2",
  "type": "sp"
}

Gdzie customParamsFormat=DATA_LAYER:

{
  "accountId": "103020",
  "containerId": "666282",
  "firingRuleId": [
    "1"
  ],
  "liveOnly": false,
  "name": "Google Ads Remarketing DataLayer",
  "parameter": [
    {
      "key": "conversionId",
      "type": "template",
      "value": "cvid"
    },
    {
      "key": "conversionLabel",
      "type": "template",
      "value": "cvl"
    },
    {
      "key": "customParamsFormat",
      "type": "template",
      "value": "DATA_LAYER"
    },
    {
      "key": "dataLayerVariable",
      "type": "template",
      "value": "{{dlv}}"
    }
  ],
  "tagId": "3",
  "type": "sp"
}

Licznik Floodlight

Typ kodu

flc

Parametry
Klucz Typ Uwagi
ordinalType template Jedna z: STANDARD, UNIQUE, SESSION
advertiserId template
groupTag template
activityTag template
customVariable list Pary: [key, value]
userVariable template Zmienna u= tagu.
transactionVariable template Zmienna tran= tagu.
sessionId template Określ, czy ordinalType ma wartość SESSION.
useImageTag boolean
unrepeatable boolean Opcjonalnie.
Przykład

Gdzie ordinalType=STANDARD:

{
  "accountId": "103020",
  "containerId": "666282",
  "firingRuleId": [
    "1"
  ],
  "liveOnly": false,
  "name": "Floodlight Counter",
  "parameter": [
    {
      "key": "ordinalType",
      "type": "template",
      "value": "STANDARD"
    },
    {
      "key": "advertiserId",
      "type": "template",
      "value": "42"
    },
    {
      "key": "groupTag",
      "type": "template",
      "value": "gts"
    },
    {
      "key": "activityTag",
      "type": "template",
      "value": "ats"
    },
    {
      "key": "useImageTag",
      "type": "boolean",
      "value": "false"
    },
    {
      "key": "customVariable",
      "list": [
        {
          "map": [
            {
              "key": "key",
              "type": "template",
              "value": "u3"
            },
            {
              "key": "value",
              "type": "template",
              "value": "bar"
            }
          ],
          "type": "map"
        },
        {
          "map": [
            {
              "key": "key",
              "type": "template",
              "value": "u1"
            },
            {
              "key": "value",
              "type": "template",
              "value": "foo"
            }
          ],
          "type": "map"
        }
      ],
      "type": "list"
    },
    {
      "key": "userVariable",
      "type": "template",
      "value": "u"
    },
    {
      "key": "transactionVariable",
      "type": "template",
      "value": "tran"
    }
  ],
  "tagId": "4",
  "type": "flc"
}

Gdzie ordinalType=SESSION:

{
  "accountId": "103020",
  "containerId": "666282",
  "firingRuleId": [
    "1"
  ],
  "liveOnly": false,
  "name": "Floodlight Counter Per Session",
  "parameter": [
    {
      "key": "ordinalType",
      "type": "template",
      "value": "SESSION"
    },
    {
      "key": "advertiserId",
      "type": "template",
      "value": "42"
    },
    {
      "key": "groupTag",
      "type": "template",
      "value": "gts"
    },
    {
      "key": "activityTag",
      "type": "template",
      "value": "ats"
    },
    {
      "key": "sessionId",
      "type": "template",
      "value": "session-id"
    },
    {
      "key": "useImageTag",
      "type": "boolean",
      "value": "false"
    },
    {
      "key": "customVariable",
      "type": "list"
    },
    {
      "key": "userVariable",
      "type": "template",
      "value": "u"
    },
    {
      "key": "transactionVariable",
      "type": "template",
      "value": "tran"
    }
  ],
  "tagId": "5",
  "type": "flc"
}

Sprzedaż Floodlight

Typ kodu

fls

Parametry
Klucz Typ Uwagi
countingMethod template Jedna z: TRANSACTIONS, ITEM_SOLD
advertiserId template
groupTag template
activityTag template
revenue template
orderId template Określ, czy countingMethod ma wartość ITEM_SOLD
customVariable map Lista map, każda zawierająca 1 parę [key, value]. Klucze elementów mapy to od u1 do u20, a typ elementu mapy to szablon.
userVariable template Zmienna u= tagu.
transactionVariable template Zmienna tran= tagu.
quantity template Określ, czy countingMethod ma wartość ITEM_SOLD.
useImageTag boolean
unrepeatable boolean Opcjonalnie.
Przykład

Gdzie countingMethod=TRANSACTIONS:

{
  "accountId": "103020",
  "containerId": "666282",
  "firingRuleId": [
    "1"
  ],
  "liveOnly": false,
  "name": "Floodlight Sales",
  "parameter": [
    {
      "key": "countingMethod",
      "type": "template",
      "value": "TRANSACTIONS"
    },
    {
      "key": "advertiserId",
      "type": "template",
      "value": "42"
    },
    {
      "key": "groupTag",
      "type": "template",
      "value": "gts"
    },
    {
      "key": "activityTag",
      "type": "template",
      "value": "ats"
    },
    {
      "key": "revenue",
      "type": "template",
      "value": "{{revenue}}"
    },
    {
      "key": "orderId",
      "type": "template",
      "value": "oid"
    },
    {
      "key": "useImageTag",
      "type": "boolean",
      "value": "false"
    },
    {
      "key": "customVariable",
      "map": [
        {
          "key": "u1",
          "type": "template",
          "value": "jio"
        }
      ],
      "type": "map"
    },
    {
      "key": "userVariable",
      "type": "template",
      "value": "u"
    },
    {
      "key": "transactionVariable",
      "type": "template",
      "value": "tran"
    }
  ],
  "tagId": "6",
  "type": "fls"
}

Gdzie countingMethod=ITEM_SOLD:

{
  "accountId": "103020",
  "containerId": "666282",
  "firingRuleId": [
    "1"
  ],
  "liveOnly": false,
  "name": "Floodlight Sales Item Sold",
  "parameter": [
    {
      "key": "countingMethod",
      "type": "template",
      "value": "ITEM_SOLD"
    },
    {
      "key": "advertiserId",
      "type": "template",
      "value": "42"
    },
    {
      "key": "groupTag",
      "type": "template",
      "value": "gts"
    },
    {
      "key": "activityTag",
      "type": "template",
      "value": "ats"
    },
    {
      "key": "quantity",
      "type": "template",
      "value": "1"
    },
    {
      "key": "revenue",
      "type": "template",
      "value": "{{revenue}}"
    },
    {
      "key": "orderId",
      "type": "template",
      "value": "oid"
    },
    {
      "key": "useImageTag",
      "type": "boolean",
      "value": "false"
    },
    {
      "key": "customVariable",
      "map": [
        {
          "key": "u1",
          "type": "template",
          "value": "ji"
        }
      ],
      "type": "map"
    },
    {
      "key": "userVariable",
      "type": "template",
      "value": "u"
    },
    {
      "key": "transactionVariable",
      "type": "template",
      "value": "tran"
    }
  ],
  "tagId": "7",
  "type": "fls"
}

Wywołanie funkcji

Typ kodu

_fc

Parametry
Klucz Typ Uwagi
functionName template
functionArgument map Lista map, każda zawierająca 1 parę [key, value].
Przykład
{
  "accountId": "103020",
  "containerId": "666282",
  "firingRuleId": [
    "1"
  ],
  "liveOnly": false,
  "name": "Function Call",
  "parameter": [
    {
      "key": "functionName",
      "type": "template",
      "value": "fn"
    },
    {
      "key": "functionArgument",
      "map": [
        {
          "key": "argkey1",
          "type": "template",
          "value": "argval1"
        }
      ],
      "type": "map"
    }
  ],
  "tagId": "8",
  "type": "_fc"
}

Universal Analytics

Typ kodu

ua

Parametry
Klucz Typ Uwagi
trackingId template
type template Jedna z tych wartości: TRACK_APPVIEW, TRACK_EVENT, TRACK_SOCIAL, TRACK_TIMING, TRACK_EXCEPTION.
contentGroup list Każdy parametr na liście to mapa. Każdy parametr mapy powinien mieć 2 parametry podrzędne: 1 z kluczem index i 1 z kluczem group.
dimension list Każdy parametr na liście to mapa. Każdy parametr mapy powinien mieć 2 parametry podrzędne: 1 z kluczem index i 1 z kluczem dimension.
metric list Każdy parametr na liście to mapa. Każdy parametr mapy powinien mieć 2 parametry podrzędne: 1 z kluczem index i 1 z kluczem metric.
fieldsToSet list Opcjonalnie. Każdy parametr na liście to mapa. Każdy parametr mapy powinien mieć 2 parametry podrzędne: 1 z kluczem fieldName i 1 z kluczem value. Te pola są teraz dostępne tylko za pomocą pólToSet: anonymizeIp, sessionControl, appName, appVersion, screenName (dawniej contentDescription), sampleRate.
nonInteraction boolean lub template trackType=TRACK_EVENT
eventCategory template trackType=TRACK_EVENT
eventAction template trackType=TRACK_EVENT
eventLabel template trackType=TRACK_EVENT
eventValue template trackType=TRACK_EVENT
socialNetwork template trackType=TRACK_SOCIAL
socialAction template trackType=TRACK_SOCIAL
socialActionTarget template trackType=TRACK_SOCIAL
timingVar template trackType=TRACK_TIMING
timingCategory template trackType=TRACK_TIMING
timingLabel template trackType=TRACK_TIMING
timingValue template trackType=TRACK_TIMING
exceptionDescription template trackType=TRACK_EXCEPTION
exceptionFatal boolean lub template Dotyczy domeny eventType=TRACK_EXCEPTION. Jeśli typem jest template, wartość powinna odnosić się do makra, które zwraca wartość boolean.
Przykład

Gdzie trackType=TRACK_APPVIEW:

{
  "accountId": "103020",
  "containerId": "666282",
  "liveOnly": false,
  "name": "Universal Analytics App View",
  "parameter": [
    {
      "key": "trackingId",
      "type": "template",
      "value": "UA-123-1"
    },
    {
      "key": "trackType",
      "type": "template",
      "value": "TRACK_APPVIEW"
    },
    {
      "key": "contentGroup",
      "list": [
        {
          "map": [
            {
              "key": "index",
              "type": "template",
              "value": "0"
            },
            {
              "key": "group",
              "type": "template",
              "value": "cg0"
            }
          ],
          "type": "map"
        }
      ],
      "type": "list"
    },
    {
      "key": "dimension",
      "list": [
        {
          "map": [
            {
              "key": "index",
              "type": "template",
              "value": "0"
            },
            {
              "key": "dimension",
              "type": "template",
              "value": "dim0"
            }
          ],
          "type": "map"
        }
      ],
      "type": "list"
    },
    {
      "key": "metric",
      "list": [
        {
          "map": [
            {
              "key": "index",
              "type": "template",
              "value": "0"
            },
            {
              "key": "metric",
              "type": "template",
              "value": "cm0"
            }
          ],
          "type": "map"
        }
      ],
      "type": "list"
    },
    {
      "key": "fieldsToSet",
      "list": [
        {
          "map": [
            {
              "key": "fieldName",
              "type": "template",
              "value": "fn0"
            },
            {
              "key": "value",
              "type": "template",
              "value": "fv0"
            }
          ],
          "type": "map"
        },
        {
          "map": [
            {
             "type": "template",
             "key": "fieldName",
             "value": "anonymizeIp"
            },
            {
             "type": "template",
             "key": "value",
             "value": "true"
            }
          ],
          "type": "map"
        },
        {
          "map": [
            {
             "type": "template",
             "key": "fieldName",
             "value": "appName"
            },
            {
             "type": "template",
             "key": "value",
             "value": "myApp"
            }
          ],
          "type": "map"
        },
        {
          "map": [
            {
             "type": "template",
             "key": "fieldName",
             "value": "sessionControl"
            },
            {
             "type": "template",
             "key": "value",
             "value": "mySessionControl"
            }
          ],
          "type": "map"
        }
      ],
      "type": "list"
    }
  ],
  "tagId": "9",
  "type": "ua"
}

Gdzie trackType=TRACK_EVENT:

{
  "accountId": "103020",
  "containerId": "666282",
  "liveOnly": false,
  "name": "Universal Analytics Event",
  "parameter": [
    {
      "key": "trackingId",
      "type": "template",
      "value": "UA-123-1"
    },
    {
      "key": "trackType",
      "type": "template",
      "value": "TRACK_EVENT"
    },
    {
      "key": "nonInteraction",
      "type": "boolean",
      "value": "true"
    },
    {
      "key": "contentGroup",
      "type": "list"
    },
    {
      "key": "dimension",
      "type": "list"
    },
    {
      "key": "metric",
      "type": "list"
    },
    {
      "key": "fieldsToSet",
      "type": "list"
    },
    {
      "key": "eventCategory",
      "type": "template",
      "value": "cat"
    },
    {
      "key": "eventAction",
      "type": "template",
      "value": "act"
    },
    {
      "key": "eventLabel",
      "type": "template",
      "value": "label"
    },
    {
      "key": "eventValue",
      "type": "template",
      "value": "value"
    }
  ],
  "tagId": "10",
  "type": "ua"
}

Gdzie trackType=TRACK_SOCIAL:

{
  "accountId": "103020",
  "containerId": "666282",
  "liveOnly": false,
  "name": "Universal Analytics Social",
  "parameter": [
    {
      "key": "trackingId",
      "type": "template",
      "value": "UA-123-1"
    },
    {
      "key": "trackType",
      "type": "template",
      "value": "TRACK_SOCIAL"
    },
    {
      "key": "contentGroup",
      "type": "list"
    },
    {
      "key": "dimension",
      "type": "list"
    },
    {
      "key": "metric",
      "type": "list"
    },
    {
      "key": "fieldsToSet",
      "type": "list"
    },
    {
      "key": "socialNetwork",
      "type": "template",
      "value": "network"
    },
    {
      "key": "socialAction",
      "type": "template",
      "value": "action"
    },
    {
      "key": "socialActionTarget",
      "type": "template",
      "value": "action-target"
    }
  ],
  "tagId": "11",
  "type": "ua"
}

Gdzie trackType=TRACK_TIMING:

{
  "accountId": "103020",
  "containerId": "666282",
  "liveOnly": false,
  "name": "Universal Analytics Timing",
  "parameter": [
    {
      "key": "trackingId",
      "type": "template",
      "value": "UA-123-1"
    },
    {
      "key": "trackType",
      "type": "template",
      "value": "TRACK_TIMING"
    },
    {
      "key": "contentGroup",
      "type": "list"
    },
    {
      "key": "dimension",
      "type": "list"
    },
    {
      "key": "metric",
      "type": "list"
    },
    {
      "key": "fieldsToSet",
      "type": "list"
    },
    {
      "key": "timingVar",
      "type": "template",
      "value": "var"
    },
    {
      "key": "timingCategory",
      "type": "template",
      "value": "cat"
    },
    {
      "key": "timingLabel",
      "type": "template",
      "value": "label"
    },
    {
      "key": "timingValue",
      "type": "template",
      "value": "value"
    }
  ],
  "tagId": "12",
  "type": "ua"
}

Gdzie trackType=TRACK_EXCEPTION:

{
  "accountId": "103020",
  "containerId": "666282",
  "liveOnly": false,
  "name": "Universal Analytics Exception",
  "parameter": [
    {
      "key": "trackingId",
      "type": "template",
      "value": "UA-123-1"
    },
    {
      "key": "trackType",
      "type": "template",
      "value": "TRACK_EXCEPTION"
    },
    {
      "key": "contentGroup",
      "type": "list"
    },
    {
      "key": "dimension",
      "type": "list"
    },
    {
      "key": "metric",
      "type": "list"
    },
    {
      "key": "fieldsToSet",
      "type": "list"
    },
    {
      "key": "exceptionDescription",
      "type": "template",
      "value": "description"
    },
    {
      "key": "exceptionFatal",
      "type": "boolean",
      "value": "true"
    }
  ],
  "tagId": "13",
  "type": "ua"
}

Niestandardowy tag graficzny

Typ kodu

img

Parametry
Klucz Typ Uwagi
useCacheBuster boolean Makra są niedozwolone.
url template
cacheBusterQueryParam template
Przykład
{
  "accountId": "103020",
  "containerId": "666282",
  "firingRuleId": [
    "1"
  ],
  "liveOnly": false,
  "name": "Custom Image Tag",
  "parameter": [
    {
      "key": "useCacheBuster",
      "type": "boolean",
      "value": "true"
    },
    {
      "key": "url",
      "type": "template",
      "value": "http://www.example.com"
    },
    {
      "key": "cacheBusterQueryParam",
      "type": "template",
      "value": "gtmcb"
    }
  ],
  "tagId": "14",
  "type": "img"
}